Groundwork

Groceries and convenience · Metro area · Indiana

Convenience stores in the Muncie, IN metro area

How the Muncie, IN metro area compares with other metro areas and the U.S. for convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #265 of 387 scored metro areas
#11 of 12 scored metro areas based in Indiana

Listings
35
17 chain locations (49%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$253.4M
On groceries · $5,479 a household
Spending per listing
$7.2M
8% below the U.S.
Listings per 10k households
7.6
5% below the U.S.
Population, 2025
113,106
+1.2% since 2020

See the convenience stores around any address in the Muncie metro area

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 35 convenience stores in the Muncie metro area. Of those, 17 are chain locations, or 49%, against 60% across the U.S. Per 10,000 households, that is 7.6, 5% below the U.S. rate of 8.0.

Household spending on groceries in the Muncie metro area comes to about $253.4M a year: $5,479 per household, 13% below the U.S. average. That works out to $7.2M per store, 8% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

In 2023, official counts showed 11 businesses with payroll in the Muncie metro area classed as convenience stores. That is one for every 4,205 households, against one for every 3,493 across the U.S.

Population estimates show the Muncie metro area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). For convenience stores, the Muncie metro area has a Groundwork market score of 39 (lower middle): #265 of 387 scored metro areas and #11 of 12 scored metro areas based in Indiana.

How the Muncie metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Muncie, IN metro area compared with Indiana and the U.S.
MeasureMuncie metro areaIndianaU.S.
Listings per 10k households7.65.98.0
Spending per listing$7.2M$10.1M$7.9M
Households per official establishment4,2058,9933,493
Official establishment growth, 2019–2023n/a+30.2%+22.0%
Population growth, 2020–2025+1.2%+2.7%+3.1%
Spending per household on groceries$5,479$5,959$6,319
Median household income$58,127$71,957$80,734
Groundwork market score3965

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
50
Annual payroll, 2023
$1.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3517 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in the Muncie metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Muncie metro area

Population, 2025 estimate
113,106+1.2% since 2020
Households
46,256
Median age
38.6
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
392 sq. mi.
People per square mile
286
Median household income
$58,127+33.6% vs. 2015–2019, before inflation
Average household income
$73,454
Median home value
$139,400
Jobs located here
44,237
Daytime population
112,299Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Muncie metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for convenience stores, numbered among those based in Indiana (a market based in another state is listed without a number), with the Muncie metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Indianapolis-Carmel-Greenwood, IN863724.4$14.1M+5.4%#4 of 387
2Fort Wayne, IN77874.8$12.4M+3.9%#30 of 387
Chicago-Naperville-Elgin, IL-IN721,6384.5$14.4M0.0%#50 of 387
3Evansville, IN66786.8$8.6M+1.6%#85 of 387
4Columbus, IN66278.1$7.6M+4.3%#87 of 387
5Bloomington, IN65324.7$12.3M+2.0%#89 of 387
Louisville/Jefferson County, KY-IN653796.8$8.9M+2.9%#94 of 387
Cincinnati, OH-KY-IN645295.8$10.7M+2.7%#101 of 387
6South Bend-Mishawaka, IN-MI58786.1$9.7M+0.1%#145 of 387
7Terre Haute, IN56426.2$8.9M+0.3%#158 of 387
11Muncie, IN39357.6$7.2M+1.2%#265 of 387

Other business types in the Muncie metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in the Muncie, IN metro area?

The Muncie metro area has 35 convenience stores on map listings as of September 2026. 17 of them (49%) are chain locations. The listings count convenience stores without fuel. Official counts show 11 businesses with payroll classed as convenience stores in 2023.

How much do households in the Muncie, IN metro area spend on groceries?

About $253.4M a year, or $5,479 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 35 convenience stores on map listings, it comes to $7.2M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 46,256 households in the Muncie metro area and national spending patterns by income.

How does the Muncie, IN metro area compare with the U.S. for convenience stores?

The Muncie metro area has 7.6 convenience stores per 10,000 households, 5% below the U.S. rate of 8.0. Spending per store is $7.2M, 8% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, the Muncie metro area would have about 32, against 35 on map listings. There is one business with payroll in the industry for every 4,205 households, against one for every 3,493 across the U.S.

How fast is the Muncie, IN metro area growing?

Population estimates put the Muncie metro area at 113,106 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 46,256 households. Median household income in the Muncie metro area is $58,127, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muncie metro area scores 39 for convenience stores (lower middle), #265 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Muncie metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in the Muncie metro area

Screening a site or an acquisition in the Muncie metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.