Groundwork

Clothing and laundry · Metro area · Indiana

Clothing, shoe and laundry businesses in the Lafayette-West Lafayette, IN metro area

How the Lafayette-West Lafayette, IN metro area compares with other metro areas and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #114 of 387 scored metro areas
#4 of 12 scored metro areas based in Indiana

Listings
151
73 chain locations (48%)
Official establishments
63
−15.3% since 2019
Household spending a year
$165.9M
On clothing, shoes and related services · $1,829 a household
Spending per listing
$1.1M
25% above the U.S.
Listings per 10k households
16.6
29% below the U.S.
Population, 2025
228,468
+2.1% since 2020

See the clothing, shoe and laundry businesses around any address in the Lafayette-West Lafayette metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 151 clothing, shoe and laundry businesses in the Lafayette-West Lafayette metro area. Chain locations make up 48% of them, against 37% across the U.S. That comes to 16.6 for every 10,000 households, 29% below the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in the Lafayette-West Lafayette metro area comes to about $165.9M a year: $1,829 per household, 11% below the U.S. average. That works out to $1.1M per business, 25% above the U.S. figure of $880K.

In 2023, official counts showed 63 businesses with payroll in the Lafayette-West Lafayette metro area classed as clothing and shoe stores, laundromats and dry cleaners, down 15.3% from 2019. That is one for every 1,440 households, against one for every 1,008 across the U.S. Official counts list 109 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $75K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Lafayette-West Lafayette metro area.

Between 2020 and 2025, the population of the Lafayette-West Lafayette metro area grew 2.1%, slower than the U.S. (+3.1%). The Lafayette-West Lafayette metro area scores 62 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #114 of 387 scored metro areas and #4 of 12 scored metro areas based in Indiana.

How the Lafayette-West Lafayette metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Lafayette-West Lafayette, IN metro area compared with Indiana and the U.S.
MeasureLafayette-West Lafayette metro areaIndianaU.S.
Listings per 10k households16.618.023.3
Spending per listing$1.1M$1.1M$880K
Households per official establishment1,4401,3471,008
Official establishment growth, 2019–2023−15.3%−13.8%−12.0%
Population growth, 2020–2025+2.1%+2.7%+3.1%
Spending per household on clothing, shoes and related services$1,829$1,935$2,055
Median household income$62,011$71,957$80,734
Groundwork market score6267

Official counts and lending

Businesses

Official establishments, 2019 to 2023
63−15.3% over the period
Employees, 2023
814
Annual payroll, 2023
$12.7M
One-person businesses, 2023
109Businesses with no payroll
Map listings, September 2026
15173 chain locations
Listings at the U.S. rate for this spending
188The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$75K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Lafayette-West Lafayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lafayette-West Lafayette metro area

Population, 2025 estimate
228,468+2.1% since 2020
Households
90,706
Median age
35.1
Homes lived in by their owners
58%
Vehicles per household
1.8
Land area
1,642 sq. mi.
People per square mile
138
Median household income
$62,011+16.3% vs. 2015–2019, before inflation
Average household income
$83,994
Median home value
$226,100
Jobs located here
106,732
Daytime population
234,551Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lafayette-West Lafayette metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for clothing, shoe and laundry businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Lafayette-West Lafayette metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Indianapolis-Carmel-Greenwood, IN721,63019.3$1.1M+5.4%#48 of 387
Cincinnati, OH-KY-IN671,78419.7$1.1M+2.7%#78 of 387
2Bloomington, IN6411316.7$1.1M+2.0%#99 of 387
3Elkhart-Goshen, IN6412417.1$1.1M+0.9%#100 of 387
4Lafayette-West Lafayette, IN6215116.6$1.1M+2.1%#114 of 387
5Fort Wayne, IN5936219.9$960K+3.9%#133 of 387
Louisville/Jefferson County, KY-IN521,16020.8$915K+2.9%#192 of 387
6Evansville, IN4922920.1$944K+1.6%#208 of 387
Chicago-Naperville-Elgin, IL-IN469,00124.7$907K0.0%#232 of 387
7South Bend-Mishawaka, IN-MI4525820.1$944K+0.1%#239 of 387

Other business types in the Lafayette-West Lafayette metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Lafayette-West Lafayette, IN metro area?

There are 151 clothing, shoe and laundry businesses on map listings in the Lafayette-West Lafayette metro area as of September 2026. 73 of them (48%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 63 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 15.3% from 2019. Official counts also show 109 one-person businesses without payroll.

How much do households in the Lafayette-West Lafayette, IN metro area spend on clothing, shoes and related services?

About $165.9M a year, or $1,829 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 151 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 90,706 households in the Lafayette-West Lafayette metro area and national spending patterns by income.

How does the Lafayette-West Lafayette, IN metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Lafayette-West Lafayette metro area has 16.6 clothing, shoe and laundry businesses per 10,000 households, 29% below the U.S. rate of 23.3. Spending per business is $1.1M, 25% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Lafayette-West Lafayette metro area would have about 188, against 151 on map listings. There is one business with payroll in the industry for every 1,440 households, against one for every 1,008 across the U.S. The official count fell 15.3% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Lafayette-West Lafayette, IN metro area growing?

Population estimates put the Lafayette-West Lafayette metro area at 228,468 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 90,706 households. Median household income in the Lafayette-West Lafayette metro area is $62,011, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lafayette-West Lafayette metro area scores 62 for clothing, shoe and laundry businesses (upper middle), #114 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lafayette-West Lafayette metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Lafayette-West Lafayette metro area

Screening a site or an acquisition in the Lafayette-West Lafayette metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.