Home services · Metro area · Indiana
House cleaning businesses in the Lafayette-West Lafayette, IN metro area
Competitor counts, household spending and official business counts for house cleaning businesses in the Lafayette-West Lafayette, IN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #151 of 375 scored metro areas
#1 of 11 scored metro areas based in Indiana
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 40
- Businesses with payroll, 2023
- Household spending a year
- $103.8M
- On lawn care, cleaning and other household services · $1,144 a household
- Spending per listing
- $7.4M
- 16% above the U.S.
- Listings per 10k households
- 1.5
- 32% below the U.S.
- Population, 2025
- 228,468
- +2.1% since 2020
See the house cleaning businesses around any address in the Lafayette-West Lafayette metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 house cleaning businesses in the Lafayette-West Lafayette metro area. One of them (7%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 1.5, 32% below the U.S. rate of 2.2.
Households in the Lafayette-West Lafayette metro area spend about $103.8M a year on lawn care, cleaning and other household services, or $1,144 per household, 19% below the U.S. average. That works out to $7.4M per business, 16% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Lafayette-West Lafayette metro area was 40 in 2023. That is one for every 2,268 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as janitorial and carpet cleaning services in the Lafayette-West Lafayette metro area.
Population estimates put the population change in the Lafayette-West Lafayette metro area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Lafayette-West Lafayette metro area scores 53 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #151 of 375 scored metro areas and #1 of 11 scored metro areas based in Indiana.
How the Lafayette-West Lafayette metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lafayette-West Lafayette metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 1.9 | 2.2 |
| Spending per listing | $7.4M | $6.4M | $6.4M |
| Households per official establishment | 2,268 | 1,974 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +6.6% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,144 | $1,211 | $1,414 |
| Median household income | $62,011 | $71,957 | $80,734 |
| Groundwork market score | 53 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40
- Employees, 2023
- 883
- Annual payroll, 2023
- $25.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Lafayette-West Lafayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lafayette-West Lafayette metro area
- Population, 2025 estimate
- 228,468+2.1% since 2020
- Households
- 90,706
- Median age
- 35.1
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 1,642 sq. mi.
- People per square mile
- 138
- Median household income
- $62,011+16.3% vs. 2015–2019, before inflation
- Average household income
- $83,994
- Median home value
- $226,100
- Jobs located here
- 106,732
- Daytime population
- 234,551Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lafayette-West Lafayette metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for house cleaning businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Lafayette-West Lafayette metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Louisville/Jefferson County, KY-IN | 67 | 100 | 1.8 | $8M | +2.9% | #62 of 375 |
| Cincinnati, OH-KY-IN | 65 | 155 | 1.7 | $7.9M | +2.7% | #74 of 375 |
| 1Lafayette-West Lafayette, IN | 53 | 14 | 1.5 | $7.4M | +2.1% | #151 of 375 |
| 2Terre Haute, IN | 51 | 10 | 1.5 | $7.3M | +0.3% | #172 of 375 |
| 3Indianapolis-Carmel-Greenwood, IN | 48 | 185 | 2.2 | $5.9M | +5.4% | #205 of 375 |
| 4Columbus, IN | 47 | 7 | 2.1 | $6M | +4.3% | #221 of 375 |
| Chicago-Naperville-Elgin, IL-IN | 46 | 755 | 2.1 | $6.7M | 0.0% | #230 of 375 |
| 5Elkhart-Goshen, IN | 39 | 12 | 1.7 | $7.1M | +0.9% | #274 of 375 |
| 6Fort Wayne, IN | 34 | 46 | 2.5 | $4.7M | +3.9% | #307 of 375 |
| 7Evansville, IN | 32 | 27 | 2.4 | $5M | +1.6% | #322 of 375 |
Other business types in the Lafayette-West Lafayette metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Lafayette-West Lafayette, IN metro area?
There are 14 house cleaning businesses on map listings in the Lafayette-West Lafayette metro area as of September 2026. One of them (7%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 40 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Lafayette-West Lafayette, IN metro area spend on lawn care, cleaning and other household services?
About $103.8M a year, or $1,144 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 14 house cleaning businesses on map listings, it comes to $7.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 90,706 households in the Lafayette-West Lafayette metro area and national spending patterns by income.
How does the Lafayette-West Lafayette, IN metro area compare with the U.S. for house cleaning businesses?
The Lafayette-West Lafayette metro area has 1.5 house cleaning businesses per 10,000 households, 32% below the U.S. rate of 2.2. Spending per business is $7.4M, 16% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Lafayette-West Lafayette metro area would have about 16, against 14 on map listings. There is one business with payroll in the industry for every 2,268 households, against one for every 1,735 across the U.S.
How fast is the Lafayette-West Lafayette, IN metro area growing?
Population estimates put the Lafayette-West Lafayette metro area at 228,468 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 90,706 households. Median household income in the Lafayette-West Lafayette metro area is $62,011, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lafayette-West Lafayette metro area scores 53 for house cleaning businesses (upper middle), #151 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lafayette-West Lafayette metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Lafayette-West Lafayette metro area
Screening a site or an acquisition in the Lafayette-West Lafayette metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.