Real estate · Metro area · Indiana
Real estate businesses in the Lafayette-West Lafayette, IN metro area
How the Lafayette-West Lafayette, IN metro area compares with other metro areas and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #286 of 387 scored metro areas
#10 of 12 scored metro areas based in Indiana
- Listings
- 240
- 21 chain locations (9%)
- Official establishments
- 175
- +30.8% since 2019
- Household spending a year
- $1.2B
- On rent and homeowner costs · $13,157 a household
- Housing spending per listing (U.S. = 100)
- 115
- 15% above the U.S.
- Listings per 10k households
- 26.5
- 31% below the U.S.
- Population, 2025
- 228,468
- +2.1% since 2020
See the real estate businesses around any address in the Lafayette-West Lafayette metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Lafayette-West Lafayette metro area comes to about $1.2B a year: $13,157 per household, 21% below the U.S. average. Housing spending per office is 15% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Lafayette-West Lafayette metro area has 240 real estate businesses on map listings as of September 2026. Of those, 21 are chain locations, or 9%, against 6% across the U.S. That comes to 26.5 for every 10,000 households, 31% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Lafayette-West Lafayette metro area was 175 in 2023, up 30.8% from 2019. That is one for every 518 households, against one for every 414 across the U.S. Another 607 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $375K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Lafayette-West Lafayette metro area.
Between 2020 and 2025, the population of the Lafayette-West Lafayette metro area grew 2.1%, slower than the U.S. (+3.1%). For real estate businesses, the Lafayette-West Lafayette metro area has a Groundwork market score of 39 (lower middle): #286 of 387 scored metro areas and #10 of 12 scored metro areas based in Indiana.
How the Lafayette-West Lafayette metro area compares
The same measures for Indiana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Lafayette-West Lafayette metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.5 | 28.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 115 | 112 | 100 |
| Households per official establishment | 518 | 589 | 414 |
| Official establishment growth, 2019–2023 | +30.8% | +17.5% | +15.8% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on rent and homeowner costs | $13,157 | $13,818 | $16,661 |
| Median household income | $62,011 | $71,957 | $80,734 |
| Groundwork market score | 39 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 175+30.8% over the period
- Employees, 2023
- 827
- Annual payroll, 2023
- $49.7M
- One-person businesses, 2023
- 607Businesses with no payroll
- Map listings, September 2026
- 24021 chain locations
- Listings at the U.S. rate for this spending
- 276The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $375K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Lafayette-West Lafayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lafayette-West Lafayette metro area
- Population, 2025 estimate
- 228,468+2.1% since 2020
- Households
- 90,706
- Median age
- 35.1
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 1,642 sq. mi.
- People per square mile
- 138
- Median household income
- $62,011+16.3% vs. 2015–2019, before inflation
- Average household income
- $83,994
- Median home value
- $226,100
- Jobs located here
- 106,732
- Daytime population
- 234,551Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lafayette-West Lafayette metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for real estate businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Lafayette-West Lafayette metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Terre Haute, IN | 62 | 101 | 15.0 | 194 | +0.3% | #74 of 387 |
| 2Kokomo, IN | 57 | 75 | 21.1 | 143 | +0.4% | #114 of 387 |
| 3Michigan City-La Porte, IN | 55 | 101 | 23.1 | 135 | −0.9% | #129 of 387 |
| 4Elkhart-Goshen, IN | 52 | 177 | 24.5 | 128 | +0.9% | #160 of 387 |
| Cincinnati, OH-KY-IN | 52 | 2,696 | 29.7 | 115 | +2.7% | #163 of 387 |
| 5South Bend-Mishawaka, IN-MI | 51 | 304 | 23.7 | 132 | +0.1% | #171 of 387 |
| 6Evansville, IN | 49 | 274 | 24.0 | 131 | +1.6% | #186 of 387 |
| 7Muncie, IN | 46 | 103 | 22.3 | 129 | +1.2% | #220 of 387 |
| 8Columbus, IN | 46 | 116 | 34.8 | 95 | +4.3% | #230 of 387 |
| Louisville/Jefferson County, KY-IN | 41 | 1,994 | 35.7 | 96 | +2.9% | #272 of 387 |
| 10Lafayette-West Lafayette, IN | 39 | 240 | 26.5 | 115 | +2.1% | #286 of 387 |
Other business types in the Lafayette-West Lafayette metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Lafayette-West Lafayette, IN metro area?
Map listings as of September 2026 show 240 real estate businesses in the Lafayette-West Lafayette metro area. 21 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 175 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 30.8% from 2019. Official counts list 607 one-person businesses without payroll.
How much do households in the Lafayette-West Lafayette, IN metro area spend on rent and homeowner costs?
About $1.2B a year, or $13,157 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 240 real estate businesses on map listings, housing spending per office is 15% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 90,706 households in the Lafayette-West Lafayette metro area and national spending patterns by income.
How does the Lafayette-West Lafayette, IN metro area compare with the U.S. for real estate businesses?
The Lafayette-West Lafayette metro area has 26.5 real estate businesses per 10,000 households, 31% below the U.S. rate of 38.5. The index of housing spending per office is 115, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Lafayette-West Lafayette metro area would have about 276, against 240 on map listings. There is one business with payroll in the industry for every 518 households, against one for every 414 across the U.S. The official count rose 30.8% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Lafayette-West Lafayette, IN metro area growing?
Population estimates put the Lafayette-West Lafayette metro area at 228,468 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 90,706 households. Median household income in the Lafayette-West Lafayette metro area is $62,011, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lafayette-West Lafayette metro area scores 39 for real estate businesses (lower middle), #286 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lafayette-West Lafayette metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Lafayette-West Lafayette metro area
Screening a site or an acquisition in the Lafayette-West Lafayette metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.