Groundwork

Real estate · Metro area · Indiana

Real estate agents and brokers in the Bloomington, IN metro area

How the Bloomington, IN metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #351 of 387 scored metro areas
#12 of 12 scored metro areas based in Indiana

Listings
189
2 chain locations (1%)
Official establishments
49
+16.7% since 2019
Household spending a year
$907.3M
On rent and homeowner costs · $13,371 a household
Housing spending per listing (U.S. = 100)
88
12% below the U.S.
Listings per 10k households
27.9
9% below the U.S.
Population, 2025
165,231
+2.0% since 2020

See the real estate agents and brokers around any address in the Bloomington metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for real estate agents and brokers in the Bloomington metro area is 33 (lower middle), #351 of 387 scored metro areas and #12 of 12 scored metro areas based in Indiana. That puts it in the bottom quarter of metro areas.

Household spending on rent and homeowner costs in the Bloomington metro area comes to about $907.3M a year: $13,371 per household, 20% below the U.S. average. Housing spending per office is 12% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 189 real estate agents and brokers on map listings in the Bloomington metro area as of September 2026. Of those, 2 are chain locations, or 1%, against 4% across the U.S. Per 10,000 households, that is 27.9, 9% below the U.S. rate of 30.6.

Official counts show 49 businesses with payroll classed as offices of real estate agents and brokers in the Bloomington metro area in 2023, up 16.7% from 2019. That is one for every 1,385 households, against one for every 788 across the U.S. Population estimates put the population change in the Bloomington metro area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%).

How the Bloomington metro area compares

The same measures for Indiana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Bloomington, IN metro area compared with Indiana and the U.S.
MeasureBloomington metro areaIndianaU.S.
Listings per 10k households27.922.430.6
Housing spending per listing (U.S. = 100)88113100
Households per official establishment1,3851,013788
Official establishment growth, 2019–2023+16.7%+26.4%+20.1%
Population growth, 2020–2025+2.0%+2.7%+3.1%
Spending per household on rent and homeowner costs$13,371$13,818$16,661
Median household income$65,543$71,957$80,734
Groundwork market score3347

Official counts and lending

Businesses

Official establishments, 2019 to 2023
49+16.7% over the period
Employees, 2023
82
Annual payroll, 2023
$4.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1892 chain locations
Listings at the U.S. rate for this spending
166The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Bloomington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bloomington metro area

Population, 2025 estimate
165,231+2.0% since 2020
Households
67,854
Median age
37.0
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
780 sq. mi.
People per square mile
208
Median household income
$65,543+31.6% vs. 2015–2019, before inflation
Average household income
$90,220
Median home value
$263,700
Jobs located here
71,915
Daytime population
172,576Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bloomington metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for real estate agents and brokers, numbered among those based in Indiana (a market based in another state is listed without a number), with the Bloomington metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Terre Haute, IN597611.3205+0.3%#92 of 387
2Kokomo, IN575716.0149+0.4%#112 of 387
3Muncie, IN557315.8145+1.2%#129 of 387
4South Bend-Mishawaka, IN-MI5323518.3136+0.1%#149 of 387
Cincinnati, OH-KY-IN522,08223.0119+2.7%#164 of 387
5Elkhart-Goshen, IN5013518.7133+0.9%#178 of 387
6Michigan City-La Porte, IN488319.0130−0.9%#195 of 387
7Columbus, IN479327.994+4.3%#213 of 387
8Evansville, IN4422119.4129+1.6%#241 of 387
Louisville/Jefferson County, KY-IN411,52827.4100+2.9%#267 of 387
12Bloomington, IN3318927.988+2.0%#351 of 387

Other business types in the Bloomington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Bloomington, IN metro area?

As of September 2026, map listings count 189 real estate agents and brokers in the Bloomington metro area. 2 of them (1%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 49 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 16.7% from 2019.

How much do households in the Bloomington, IN metro area spend on rent and homeowner costs?

About $907.3M a year, or $13,371 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 189 real estate agents and brokers on map listings, housing spending per office is 12% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 67,854 households in the Bloomington metro area and national spending patterns by income.

How does the Bloomington, IN metro area compare with the U.S. for real estate agents and brokers?

The Bloomington metro area has 27.9 real estate agents and brokers per 10,000 households, 9% below the U.S. rate of 30.6. The index of housing spending per office is 88, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Bloomington metro area would have about 166, against 189 on map listings. There is one business with payroll in the industry for every 1,385 households, against one for every 788 across the U.S. The official count rose 16.7% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Bloomington, IN metro area growing?

Population estimates put the Bloomington metro area at 165,231 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 67,854 households. Median household income in the Bloomington metro area is $65,543, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bloomington metro area scores 33 for real estate agents and brokers (lower middle), #351 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bloomington metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Bloomington metro area

Screening a site or an acquisition in the Bloomington metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.