Clothing and laundry · Small-town market · Illinois
Clothing, shoe and laundry businesses in the Effingham, IL area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Effingham, IL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #372 of 536 scored small-town markets
#16 of 20 scored small-town markets based in Illinois
- Listings
- 49
- 21 chain locations (43%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $35.4M
- On clothing, shoes and related services · $1,955 a household
- Spending per listing
- $723K
- 18% below the U.S.
- Listings per 10k households
- 27.0
- 16% above the U.S.
- Population, 2025
- 44,727
- −0.9% since 2020
See the clothing, shoe and laundry businesses around any address in the Effingham area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,955 per household (5% below the U.S. average), households in the Effingham area spend about $35.4M a year on clothing, shoes and related services. Spread across 49 clothing, shoe and laundry businesses, that is $723K per business, 18% below the U.S. figure of $880K.
There are 49 clothing, shoe and laundry businesses on map listings in the Effingham area as of September 2026. Of those, 21 are chain locations, or 43%, against 37% across the U.S. That is 27.0 per 10,000 households, 16% above the U.S. rate of 23.3.
Official counts show 18 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Effingham area in 2023. That is one for every 1,007 households, against one for every 1,008 across the U.S. Another 37 one-person businesses have no payroll, by official counts.
Population estimates show the Effingham area declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for clothing, shoe and laundry businesses in the Effingham area is 39 (lower middle), #372 of 536 scored small-town markets and #16 of 20 scored small-town markets based in Illinois.
How the Effingham area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Effingham area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.0 | 22.9 | 23.3 |
| Spending per listing | $723K | $933K | $880K |
| Households per official establishment | 1,007 | 1,064 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −14.5% | −12.0% |
| Population growth, 2020–2025 | −0.9% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,955 | $2,141 | $2,055 |
| Median household income | $79,157 | $83,390 | $80,734 |
| Groundwork market score | 39 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 98
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 4921 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Effingham area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Effingham area
- Population, 2025 estimate
- 44,727−0.9% since 2020
- Households
- 18,128
- Median age
- 41.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 54
- Median household income
- $79,157
- Average household income
- $96,833
- Median home value
- $172,400
- Jobs located here
- 25,606
- Daytime population
- 48,326Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Effingham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for clothing, shoe and laundry businesses, numbered among those based in Illinois, with the Effingham area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 80 | 25 | 12.0 | $1.7M | −0.7% | #32 of 536 |
| 2Pontiac, IL | 73 | 19 | 13.0 | $1.5M | −2.1% | #77 of 536 |
| 3Centralia, IL | 65 | 19 | 12.2 | $1.4M | −3.4% | #132 of 536 |
| 4Lincoln, IL | 63 | 13 | 11.5 | $1.6M | −2.5% | #149 of 536 |
| 5Canton, IL | 61 | 22 | 15.9 | $1.1M | −2.0% | #169 of 536 |
| 6Dixon, IL | 61 | 25 | 18.7 | $1M | −3.4% | #172 of 536 |
| 7Taylorville, IL | 59 | 21 | 15.5 | $1.2M | −1.5% | #190 of 536 |
| 8Marion-Herrin, IL | 57 | 55 | 19.0 | $975K | +0.2% | #215 of 536 |
| 9Galesburg, IL | 56 | 33 | 15.7 | $1.1M | −4.1% | #224 of 536 |
| 10Sterling, IL | 56 | 45 | 19.5 | $935K | −2.6% | #227 of 536 |
| 16Effingham, IL | 39 | 49 | 27.0 | $723K | −0.9% | #372 of 536 |
Other business types in the Effingham area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry39
- Clothing and shoe stores37
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Effingham, IL area?
As of September 2026, map listings count 49 clothing, shoe and laundry businesses in the Effingham area. 21 of them (43%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 18 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 37 one-person businesses without payroll.
How much do households in the Effingham, IL area spend on clothing, shoes and related services?
About $35.4M a year, or $1,955 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 49 clothing, shoe and laundry businesses on map listings, it comes to $723K per business. It is estimated from the incomes of the 18,128 households in the Effingham area and national spending patterns by income.
How does the Effingham, IL area compare with the U.S. for clothing, shoe and laundry businesses?
The Effingham area has 27.0 clothing, shoe and laundry businesses per 10,000 households, 16% above the U.S. rate of 23.3. Spending per business is $723K, 18% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Effingham area would have about 40, against 49 on map listings. There is one business with payroll in the industry for every 1,007 households, against one for every 1,008 across the U.S.
How fast is the Effingham, IL area growing?
Population estimates put the Effingham area at 44,727 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 18,128 households. The median household income in the Effingham area is $79,157 a year, 2% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Effingham area scores 39 for clothing, shoe and laundry businesses (lower middle), #372 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Effingham area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Effingham area
Screening a site or an acquisition in the Effingham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Effingham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.