Groundwork

Fitness and classes · Metro area · Illinois

Gyms in the Decatur, IL metro area

The gyms in the Decatur, IL metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #167 of 387 scored metro areas
#3 of 8 scored metro areas based in Illinois

Listings
24
4 chain locations (17%)
Official establishments
10
All fitness and recreational sports centers
Household spending a year
$33.3M
On memberships, classes and admissions · $766 a household
Spending per listing
$1.4M
7% above the U.S.
Listings per 10k households
5.5
28% below the U.S.
Population, 2025
99,300
−4.3% since 2020

See the gyms around any address in the Decatur metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in the Decatur metro area comes to about $33.3M a year: $766 per household, 22% below the U.S. average. That works out to $1.4M per gym, 7% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Decatur metro area has 24 gyms on map listings as of September 2026. 4 of them (17%) are chain locations, against 28% across the U.S. That comes to 5.5 for every 10,000 households, 28% below the U.S. rate of 7.6.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Decatur metro area was 10 in 2023. That is one for every 4,347 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $825K has gone to businesses classed as fitness and recreational sports centers in the Decatur metro area.

Between 2020 and 2025, the population of the Decatur metro area declined 4.3%, against +3.1% for the U.S. For gyms, the Decatur metro area has a Groundwork market score of 52 (upper middle): #167 of 387 scored metro areas and #3 of 8 scored metro areas based in Illinois.

How the Decatur metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Decatur, IL metro area compared with Illinois and the U.S.
MeasureDecatur metro areaIllinoisU.S.
Listings per 10k households5.57.77.6
Spending per listing$1.4M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)4,3473,1073,109
Official establishment growth, 2019–2023n/a+2.9%+5.8%
Population growth, 2020–2025−4.3%−0.6%+3.1%
Spending per household on memberships, classes and admissions$766$1,054$983
Median household income$62,666$83,390$80,734
Groundwork market score5250

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10All fitness and recreational sports centers
Employees, 2023
183
Annual payroll, 2023
$2.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
244 chain locations
Listings at the U.S. rate for this spending
26The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$825K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Decatur metro area

Population, 2025 estimate
99,300−4.3% since 2020
Households
43,468
Median age
41.7
Homes lived in by their owners
70%
Vehicles per household
1.6
Land area
581 sq. mi.
People per square mile
175
Median household income
$62,666+24.1% vs. 2015–2019, before inflation
Average household income
$84,051
Median home value
$127,300
Jobs located here
43,992
Daytime population
103,405Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Decatur metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring metro areas in Illinois for gyms, numbered among those based in Illinois (a market based in another state is listed without a number), with the Decatur metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kankakee, IL62215.1$1.7M−1.7%#82 of 387
Cape Girardeau, MO-IL59256.5$1.2M+1.7%#112 of 387
2Chicago-Naperville-Elgin, IL-IN562,8627.9$1.5M0.0%#129 of 387
3Decatur, IL52245.5$1.4M−4.3%#167 of 387
4Champaign-Urbana, IL51737.4$1.2M+1.5%#183 of 387
St. Louis, MO-IL508917.7$1.3M−0.2%#191 of 387
5Peoria, IL481177.6$1.2M−1.3%#214 of 387
6Bloomington, IL38628.8$1.1M+0.1%#299 of 387
Davenport-Moline-Rock Island, IA-IL341529.4$925K−0.9%#325 of 387
Paducah, KY-IL34337.9$823K−1.2%#328 of 387

Other business types in the Decatur metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Decatur, IL metro area?

Map listings as of September 2026 show 24 gyms in the Decatur metro area. 4 of them (17%) are chain locations. The listings count gyms and fitness centers. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Decatur, IL metro area spend on memberships, classes and admissions?

About $33.3M a year, or $766 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 24 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 43,468 households in the Decatur metro area and national spending patterns by income.

How does the Decatur, IL metro area compare with the U.S. for gyms?

The Decatur metro area has 5.5 gyms per 10,000 households, 28% below the U.S. rate of 7.6. Spending per gym is $1.4M, 7% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Decatur metro area would have about 26, against 24 on map listings. There is one business with payroll in the industry for every 4,347 households, against one for every 3,109 across the U.S.

How fast is the Decatur, IL metro area growing?

Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 52 for gyms (upper middle), #167 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Decatur metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Decatur metro area

Screening a site or an acquisition in the Decatur metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.