Groundwork

Clothing and laundry · Metro area · Illinois

Clothing, shoe and laundry businesses in the Decatur, IL metro area

How the Decatur, IL metro area compares with other metro areas and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #257 of 387 scored metro areas
#8 of 8 scored metro areas based in Illinois

Listings
93
36 chain locations (39%)
Official establishments
25
−37.5% since 2019
Household spending a year
$79M
On clothing, shoes and related services · $1,817 a household
Spending per listing
$849K
4% below the U.S.
Listings per 10k households
21.4
8% below the U.S.
Population, 2025
99,300
−4.3% since 2020

See the clothing, shoe and laundry businesses around any address in the Decatur metro area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 93 clothing, shoe and laundry businesses in the Decatur metro area. 36 of them (39%) are chain locations, against 37% across the U.S. That is 21.4 per 10,000 households, 8% below the U.S. rate of 23.3.

Household spending on clothing, shoes and related services in the Decatur metro area comes to about $79M a year: $1,817 per household, 12% below the U.S. average. That works out to $849K per business, 4% below the U.S. figure of $880K.

Official counts show 25 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Decatur metro area in 2023, down 37.5% from 2019. That is one for every 1,739 households, against one for every 1,008 across the U.S. Another 89 one-person businesses have no payroll, by official counts.

Population estimates show the Decatur metro area declined 4.3% from 2020 to 2025, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Decatur metro area has a Groundwork market score of 42 (lower middle): #257 of 387 scored metro areas and #8 of 8 scored metro areas based in Illinois.

How the Decatur metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Decatur, IL metro area compared with Illinois and the U.S.
MeasureDecatur metro areaIllinoisU.S.
Listings per 10k households21.422.923.3
Spending per listing$849K$933K$880K
Households per official establishment1,7391,0641,008
Official establishment growth, 2019–2023−37.5%−14.5%−12.0%
Population growth, 2020–2025−4.3%−0.6%+3.1%
Spending per household on clothing, shoes and related services$1,817$2,141$2,055
Median household income$62,666$83,390$80,734
Groundwork market score4244

Official counts and lending

Businesses

Official establishments, 2019 to 2023
25−37.5% over the period
Employees, 2023
300
Annual payroll, 2023
$6.3M
One-person businesses, 2023
89Businesses with no payroll
Map listings, September 2026
9336 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Decatur metro area

Population, 2025 estimate
99,300−4.3% since 2020
Households
43,468
Median age
41.7
Homes lived in by their owners
70%
Vehicles per household
1.6
Land area
581 sq. mi.
People per square mile
175
Median household income
$62,666+24.1% vs. 2015–2019, before inflation
Average household income
$84,051
Median home value
$127,300
Jobs located here
43,992
Daytime population
103,405Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Decatur metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for clothing, shoe and laundry businesses, numbered among those based in Illinois (a market based in another state is listed without a number), with the Decatur metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kankakee, IL666816.6$1.2M−1.7%#86 of 387
2Bloomington, IL6414420.5$1M+0.1%#103 of 387
3Peoria, IL5928418.5$1.1M−1.3%#131 of 387
Davenport-Moline-Rock Island, IA-IL5729918.5$1.1M−0.9%#149 of 387
St. Louis, MO-IL572,36920.4$1M−0.2%#151 of 387
4Rockford, IL5125218.6$1M−0.3%#200 of 387
5Champaign-Urbana, IL4721622.0$869K+1.5%#227 of 387
6Chicago-Naperville-Elgin, IL-IN469,00124.7$907K0.0%#232 of 387
7Springfield, IL4419021.1$945K−1.2%#245 of 387
8Decatur, IL429321.4$849K−4.3%#257 of 387

Other business types in the Decatur metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Decatur, IL metro area?

There are 93 clothing, shoe and laundry businesses on map listings in the Decatur metro area as of September 2026. 36 of them (39%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 25 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 37.5% from 2019. Official counts list 89 one-person businesses without payroll.

How much do households in the Decatur, IL metro area spend on clothing, shoes and related services?

About $79M a year, or $1,817 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 93 clothing, shoe and laundry businesses on map listings, it comes to $849K per business. It is estimated from the incomes of the 43,468 households in the Decatur metro area and national spending patterns by income.

How does the Decatur, IL metro area compare with the U.S. for clothing, shoe and laundry businesses?

The Decatur metro area has 21.4 clothing, shoe and laundry businesses per 10,000 households, 8% below the U.S. rate of 23.3. Spending per business is $849K, 4% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Decatur metro area would have about 90, against 93 on map listings. There is one business with payroll in the industry for every 1,739 households, against one for every 1,008 across the U.S. The official count fell 37.5% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Decatur, IL metro area growing?

Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 42 for clothing, shoe and laundry businesses (lower middle), #257 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Decatur metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Decatur metro area

Screening a site or an acquisition in the Decatur metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.