Groundwork

Real estate · Metro area · Illinois

Real estate businesses in the Decatur, IL metro area

Competitor counts, household spending and official business counts for real estate businesses in the Decatur, IL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #106 of 387 scored metro areas
#1 of 8 scored metro areas based in Illinois

Listings
69
4 chain locations (6%)
Official establishments
35
+59.1% since 2019
Household spending a year
$571.3M
On rent and homeowner costs · $13,144 a household
Housing spending per listing (U.S. = 100)
191
91% above the U.S.
Listings per 10k households
15.9
59% below the U.S.
Population, 2025
99,300
−4.3% since 2020

See the real estate businesses around any address in the Decatur metro area

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $13,144 per household (21% below the U.S. average), households in the Decatur metro area spend about $571.3M a year on rent and homeowner costs. Housing spending per office is 91% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

The Decatur metro area has 69 real estate businesses on map listings as of September 2026. 4 of them (6%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 15.9, 59% below the U.S. rate of 38.5.

Official counts show 35 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Decatur metro area in 2023, up 59.1% from 2019. That is one for every 1,242 households, against one for every 414 across the U.S. Official counts also show 190 one-person businesses without payroll.

Population estimates show the Decatur metro area declined 4.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for real estate businesses in the Decatur metro area is 58 (upper middle), #106 of 387 scored metro areas and #1 of 8 scored metro areas based in Illinois.

How the Decatur metro area compares

The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Decatur, IL metro area compared with Illinois and the U.S.
MeasureDecatur metro areaIllinoisU.S.
Listings per 10k households15.932.738.5
Housing spending per listing (U.S. = 100)191105100
Households per official establishment1,242543414
Official establishment growth, 2019–2023+59.1%+4.1%+15.8%
Population growth, 2020–2025−4.3%−0.6%+3.1%
Spending per household on rent and homeowner costs$13,144$14,866$16,661
Median household income$62,666$83,390$80,734
Groundwork market score5843

Official counts and lending

Businesses

Official establishments, 2019 to 2023
35+59.1% over the period
Employees, 2023
176
Annual payroll, 2023
$9.8M
One-person businesses, 2023
190Businesses with no payroll
Map listings, September 2026
694 chain locations
Listings at the U.S. rate for this spending
132The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Decatur metro area

Population, 2025 estimate
99,300−4.3% since 2020
Households
43,468
Median age
41.7
Homes lived in by their owners
70%
Vehicles per household
1.6
Land area
581 sq. mi.
People per square mile
175
Median household income
$62,666+24.1% vs. 2015–2019, before inflation
Average household income
$84,051
Median home value
$127,300
Jobs located here
43,992
Daytime population
103,405Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Decatur metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

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Real estate across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for real estate businesses, numbered among those based in Illinois (a market based in another state is listed without a number), with the Decatur metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Decatur, IL586915.9191−4.3%#106 of 387
Paducah, KY-IL589121.8149−1.2%#107 of 387
2Peoria, IL5732120.9154−1.3%#112 of 387
3Rockford, IL5626319.4161−0.3%#123 of 387
Davenport-Moline-Rock Island, IA-IL5635421.9146−0.9%#124 of 387
4Springfield, IL5120823.1141−1.2%#169 of 387
5Kankakee, IL519723.7135−1.7%#170 of 387
6Bloomington, IL4921730.9108+0.1%#190 of 387
Cape Girardeau, MO-IL459925.8118+1.7%#234 of 387
7Champaign-Urbana, IL4227427.9112+1.5%#255 of 387

Other business types in the Decatur metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in the Decatur, IL metro area?

Map listings as of September 2026 show 69 real estate businesses in the Decatur metro area. 4 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 35 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 59.1% from 2019. Another 190 one-person businesses have no payroll, by official counts.

How much do households in the Decatur, IL metro area spend on rent and homeowner costs?

About $571.3M a year, or $13,144 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 69 real estate businesses on map listings, housing spending per office is 91% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 43,468 households in the Decatur metro area and national spending patterns by income.

How does the Decatur, IL metro area compare with the U.S. for real estate businesses?

The Decatur metro area has 15.9 real estate businesses per 10,000 households, 59% below the U.S. rate of 38.5. The index of housing spending per office is 191, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Decatur metro area would have about 132, against 69 on map listings. There is one business with payroll in the industry for every 1,242 households, against one for every 414 across the U.S. The official count rose 59.1% from 2019 to 2023, against +15.8% for the U.S.

How fast is the Decatur, IL metro area growing?

Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 58 for real estate businesses (upper middle), #106 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Decatur metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in the Decatur metro area

Screening a site or an acquisition in the Decatur metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.