Pets · Metro area · Illinois
Pet businesses in the Decatur, IL metro area
How the Decatur, IL metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #240 of 387 scored metro areas
#4 of 8 scored metro areas based in Illinois
- Listings
- 39
- 1 chain location (3%)
- Official establishments
- 19
- −5.0% since 2019
- Household spending a year
- $33M
- On pets · $759 a household
- Spending per listing
- $846K
- 4% below the U.S.
- Listings per 10k households
- 9.0
- 13% below the U.S.
- Population, 2025
- 99,300
- −4.3% since 2020
See the pet businesses around any address in the Decatur metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Decatur metro area spend about $33M a year on pets, or $759 per household, 17% below the U.S. average. That is about $846K of household spending for each business on map listings, 4% below the U.S. figure of $878K.
There are 39 pet businesses on map listings in the Decatur metro area as of September 2026. One of them (3%) is a chain location, against 17% across the U.S. That is 9.0 per 10,000 households, 13% below the U.S. rate of 10.4.
Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in the Decatur metro area in 2023, down 5.0% from 2019. That is one for every 2,288 households, against one for every 1,852 across the U.S. Official counts list 43 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $139K has gone to businesses classed as pet care, veterinarians and pet stores in the Decatur metro area.
Population estimates put the population change in the Decatur metro area from 2020 to 2025 at −4.3%, against +3.1% for the U.S. The Decatur metro area scores 44 (lower middle) on the Groundwork market score for pet businesses, ranking #240 of 387 scored metro areas and #4 of 8 scored metro areas based in Illinois.
How the Decatur metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 9.9 | 10.4 |
| Spending per listing | $846K | $935K | $878K |
| Households per official establishment | 2,288 | 1,977 | 1,852 |
| Official establishment growth, 2019–2023 | −5.0% | +7.6% | +11.4% |
| Population growth, 2020–2025 | −4.3% | −0.6% | +3.1% |
| Spending per household on pets | $759 | $925 | $909 |
| Median household income | $62,666 | $83,390 | $80,734 |
| Groundwork market score | 44 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19−5.0% over the period
- Employees, 2023
- 183
- Annual payroll, 2023
- $6.3M
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 391 chain location
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $139K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur metro area
- Population, 2025 estimate
- 99,300−4.3% since 2020
- Households
- 43,468
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.6
- Land area
- 581 sq. mi.
- People per square mile
- 175
- Median household income
- $62,666+24.1% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $127,300
- Jobs located here
- 43,992
- Daytime population
- 103,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for pet businesses, numbered among those based in Illinois (a market based in another state is listed without a number), with the Decatur metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chicago-Naperville-Elgin, IL-IN | 68 | 3,281 | 9.0 | $1.1M | 0.0% | #60 of 387 |
| St. Louis, MO-IL | 56 | 1,123 | 9.7 | $928K | −0.2% | #148 of 387 |
| 2Kankakee, IL | 45 | 43 | 10.5 | $793K | −1.7% | #235 of 387 |
| 3Rockford, IL | 45 | 140 | 10.3 | $774K | −0.3% | #236 of 387 |
| 4Decatur, IL | 44 | 39 | 9.0 | $846K | −4.3% | #240 of 387 |
| 5Bloomington, IL | 42 | 79 | 11.3 | $789K | +0.1% | #258 of 387 |
| 6Peoria, IL | 39 | 167 | 10.9 | $773K | −1.3% | #281 of 387 |
| 7Champaign-Urbana, IL | 39 | 106 | 10.8 | $747K | +1.5% | #282 of 387 |
| Cape Girardeau, MO-IL | 34 | 48 | 12.5 | $616K | +1.7% | #313 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 33 | 190 | 11.8 | $708K | −0.9% | #318 of 387 |
Other business types in the Decatur metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians47
- Pet grooming and boarding33
- Pet stores32
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Decatur, IL metro area?
As of September 2026, map listings count 39 pet businesses in the Decatur metro area. One of them (3%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 5.0% from 2019. Official counts also show 43 one-person businesses without payroll.
How much do households in the Decatur, IL metro area spend on pets?
About $33M a year, or $759 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 39 pet businesses on map listings, it comes to $846K per business. It is estimated from the incomes of the 43,468 households in the Decatur metro area and national spending patterns by income.
How does the Decatur, IL metro area compare with the U.S. for pet businesses?
The Decatur metro area has 9.0 pet businesses per 10,000 households, 13% below the U.S. rate of 10.4. Spending per business is $846K, 4% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Decatur metro area would have about 38, against 39 on map listings. There is one business with payroll in the industry for every 2,288 households, against one for every 1,852 across the U.S. The official count fell 5.0% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Decatur, IL metro area growing?
Population estimates put the Decatur metro area at 99,300 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 43,468 households. Median household income in the Decatur metro area is $62,666, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 44 for pet businesses (lower middle), #240 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Decatur metro area
Screening a site or an acquisition in the Decatur metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.