Pets · County · Michigan
Veterinarians in Grand Traverse County, MI
The veterinarians in Grand Traverse County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,198 of 1,485 scored counties
#39 of 48 scored counties in Michigan
- Listings
- 28
- 4 chain locations (14%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $35.3M
- On pets · $876 a household
- Spending per listing
- $1.3M
- 54% below the U.S.
- Listings per 10k households
- 7.0
- 2.1 times the U.S.
- Population, 2025
- 96,729
- +1.4% since 2020
See the veterinarians around any address in Grand Traverse County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for veterinarians in Grand Traverse County is 31 (lower middle), #1,198 of 1,485 scored counties and #39 of 48 scored counties in Michigan. That puts it in the bottom quarter of counties.
At $876 per household (4% below the U.S. average), households in Grand Traverse County spend about $35.3M a year on pets. That is about $1.3M of household spending for each clinic on map listings, 54% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
Grand Traverse County has 28 veterinarians on map listings as of September 2026. 4 of them (14%) are chain locations, against 19% across the U.S. Per 10,000 households, that is 7.0, 2.1 times the U.S. rate of 3.3.
The official count of businesses with payroll classed as veterinary services in Grand Traverse County was 17 in 2023. That is one for every 2,370 households, against one for every 3,767 across the U.S. Population estimates put the population change in Grand Traverse County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How Grand Traverse County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Traverse County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 3.2 | 3.3 |
| Spending per listing | $1.3M | $2.6M | $2.7M |
| Households per official establishment | 2,370 | 3,993 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +6.8% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on pets | $876 | $843 | $909 |
| Median household income | $81,647 | $72,875 | $80,734 |
| Groundwork market score | 31 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 17
- Employees, 2023
- 212
- Annual payroll, 2023
- $11M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 284 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grand Traverse County
- Population, 2025 estimate
- 96,729+1.4% since 2020
- Households
- 40,287
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 207
- Median household income
- $81,647+28.4% vs. 2015–2019, before inflation
- Average household income
- $105,300
- Median home value
- $339,400
- Jobs located here
- 46,591
- Daytime population
- 102,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand Traverse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for veterinarians, numbered among those based in Michigan, with Grand Traverse County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 79 | 25 | 2.2 | $4.2M | +3.9% | #99 of 1,485 |
| 2Macomb County, MI | 75 | 88 | 2.5 | $3.5M | +0.7% | #177 of 1,485 |
| 3Monroe County, MI | 71 | 15 | 2.4 | $3.6M | +0.7% | #252 of 1,485 |
| 4Wayne County, MI | 68 | 122 | 1.7 | $4.4M | −1.1% | #309 of 1,485 |
| 5Oakland County, MI | 64 | 201 | 3.8 | $2.7M | +1.2% | #402 of 1,485 |
| 6Livingston County, MI | 63 | 26 | 3.4 | $3.1M | +1.7% | #422 of 1,485 |
| 7Bay County, MI | 62 | 9 | 2.0 | $3.7M | −1.6% | #448 of 1,485 |
| 8Kent County, MI | 61 | 91 | 3.5 | $2.5M | +2.5% | #473 of 1,485 |
| 9Montcalm County, MI | 60 | 7 | 2.9 | $2.6M | +4.1% | #486 of 1,485 |
| 10Muskegon County, MI | 58 | 19 | 2.8 | $2.7M | +1.8% | #539 of 1,485 |
| 39Grand Traverse County, MI | 31 | 28 | 7.0 | $1.3M | +1.4% | #1,198 of 1,485 |
Other business types in Grand Traverse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses33
- Veterinarians31
- Pet grooming and boarding42
- Pet stores40
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Grand Traverse County, MI?
Map listings as of September 2026 show 28 veterinarians in Grand Traverse County. 4 of them (14%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 17 businesses with payroll classed as veterinary services in 2023.
How much do households in Grand Traverse County, MI spend on pets?
About $35.3M a year, or $876 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 28 veterinarians on map listings, it comes to $1.3M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.
How does Grand Traverse County, MI compare with the U.S. for veterinarians?
Grand Traverse County has 7.0 veterinarians per 10,000 households, 2.1 times the U.S. rate of 3.3. Spending per clinic is $1.3M, 54% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Grand Traverse County would have about 13, against 28 on map listings. There is one business with payroll in the industry for every 2,370 households, against one for every 3,767 across the U.S.
How fast is Grand Traverse County, MI growing?
Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 31 for veterinarians (lower middle), #1,198 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand Traverse County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Grand Traverse County
Screening a site or an acquisition in Grand Traverse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.