Home services · County · Michigan
Home repair companies in Grand Traverse County, MI
Competitor counts, household spending and official business counts for home repair companies in Grand Traverse County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,804 of 2,057 scored counties
#63 of 70 scored counties in Michigan
- Listings
- 72
- 4 chain locations (6%)
- Official establishments
- 89
- +18.7% since 2019
- Household spending a year
- $113.1M
- On home repairs, maintenance and insurance · $2,807 a household
- Spending per listing
- $1.6M
- 35% below the U.S.
- Listings per 10k households
- 17.9
- 44% above the U.S.
- Population, 2025
- 96,729
- +1.4% since 2020
See the home repair companies around any address in Grand Traverse County
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For home repair companies, Grand Traverse County has a Groundwork market score of 32 (lower middle): #1,804 of 2,057 scored counties and #63 of 70 scored counties in Michigan. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 72 home repair companies in Grand Traverse County. 4 of them (6%) are chain locations, against 4% across the U.S. That comes to 17.9 for every 10,000 households, 44% above the U.S. rate of 12.4.
Household spending on home repairs, maintenance and insurance in Grand Traverse County comes to about $113.1M a year: $2,807 per household, 7% below the U.S. average. That is about $1.6M of household spending for each company on map listings, 35% below the U.S. figure of $2.4M.
In 2023, official counts showed 89 businesses with payroll in Grand Traverse County classed as plumbing, HVAC, electrical and roofing contractors, up 18.7% from 2019. That is one for every 453 households, against one for every 587 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.7M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in Grand Traverse County. Population estimates put the population change in Grand Traverse County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How Grand Traverse County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Traverse County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 10.6 | 12.4 |
| Spending per listing | $1.6M | $2.5M | $2.4M |
| Households per official establishment | 453 | 795 | 587 |
| Official establishment growth, 2019–2023 | +18.7% | +10.2% | +9.6% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,807 | $2,711 | $3,018 |
| Median household income | $81,647 | $72,875 | $80,734 |
| Groundwork market score | 32 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 75 → 89+18.7% over the period
- Employees, 2023
- 1,006
- Annual payroll, 2023
- $65.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 724 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.7M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grand Traverse County
- Population, 2025 estimate
- 96,729+1.4% since 2020
- Households
- 40,287
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 207
- Median household income
- $81,647+28.4% vs. 2015–2019, before inflation
- Average household income
- $105,300
- Median home value
- $339,400
- Jobs located here
- 46,591
- Daytime population
- 102,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand Traverse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for home repair companies, numbered among those based in Michigan, with Grand Traverse County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washtenaw County, MI | 74 | 145 | 9.6 | $3.2M | −0.4% | #125 of 2,057 |
| 2Cass County, MI | 73 | 15 | 7.1 | $3.8M | +0.2% | #136 of 2,057 |
| 3Monroe County, MI | 71 | 53 | 8.4 | $3.3M | +0.7% | #184 of 2,057 |
| 4Oakland County, MI | 69 | 593 | 11.2 | $2.9M | +1.2% | #241 of 2,057 |
| 5Ingham County, MI | 67 | 105 | 9.0 | $2.9M | +1.7% | #300 of 2,057 |
| 6Montcalm County, MI | 66 | 22 | 9.0 | $2.8M | +4.1% | #333 of 2,057 |
| 7Wayne County, MI | 64 | 486 | 6.9 | $3.6M | −1.1% | #388 of 2,057 |
| 8Osceola County, MI | 64 | 7 | 7.5 | $3.2M | +2.7% | #393 of 2,057 |
| 9Leelanau County, MI | 63 | 10 | 10.4 | $3M | +3.0% | #446 of 2,057 |
| 10Antrim County, MI | 62 | 9 | 8.1 | $3.3M | +5.3% | #479 of 2,057 |
| 63Grand Traverse County, MI | 32 | 72 | 17.9 | $1.6M | +1.4% | #1,804 of 2,057 |
Other business types in Grand Traverse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades32
- HVAC and plumbing59
- Electricians28
- Roofing and gutters29
- Lawn, cleaning and pest control19
- Landscaping and lawn care20
- House cleaning16
- Pest control27
Real estate
Funeral services
Questions
How many home repair companies are in Grand Traverse County, MI?
Grand Traverse County has 72 home repair companies on map listings as of September 2026. 4 of them (6%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 89 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 18.7% from 2019.
How much do households in Grand Traverse County, MI spend on home repairs, maintenance and insurance?
About $113.1M a year, or $2,807 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 72 home repair companies on map listings, it comes to $1.6M per company. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.
How does Grand Traverse County, MI compare with the U.S. for home repair companies?
Grand Traverse County has 17.9 home repair companies per 10,000 households, 44% above the U.S. rate of 12.4. Spending per company is $1.6M, 35% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, Grand Traverse County would have about 47, against 72 on map listings. There is one business with payroll in the industry for every 453 households, against one for every 587 across the U.S. The official count rose 18.7% from 2019 to 2023, against +9.6% for the U.S.
How fast is Grand Traverse County, MI growing?
Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 32 for home repair companies (lower middle), #1,804 of 2,057 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand Traverse County. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in Grand Traverse County
Screening a site or an acquisition in Grand Traverse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.