Food and drink · County · Michigan
Restaurants and cafes in Grand Traverse County, MI
The restaurants and cafes in Grand Traverse County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,926 of 2,405 scored counties
#64 of 75 scored counties in Michigan
- Listings
- 573
- 153 chain locations (27%)
- Official establishments
- 214
- +2.4% since 2019
- Household spending a year
- $163.1M
- On food away from home · $4,047 a household
- Spending per listing
- $285K
- 23% below the U.S.
- Listings per 10k households
- 142.2
- 30% above the U.S.
- Population, 2025
- 96,729
- +1.4% since 2020
See the restaurants and cafes around any address in Grand Traverse County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grand Traverse County scores 33 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #1,926 of 2,405 scored counties and #64 of 75 scored counties in Michigan. That puts it in the bottom quarter of counties.
Household spending on food away from home in Grand Traverse County comes to about $163.1M a year: $4,047 per household, in line with the U.S. average. That is about $285K of household spending for each restaurant on map listings, 23% below the U.S. figure of $371K.
There are 573 restaurants and cafes on map listings in Grand Traverse County as of September 2026. 153 of them (27%) are chain locations, against 34% across the U.S. That is 142.2 per 10,000 households, 30% above the U.S. rate of 109.8.
In 2023, official counts showed 214 businesses with payroll in Grand Traverse County classed as restaurants and other eating places, up 2.4% from 2019. That is one for every 188 households, against one for every 209 across the U.S. Since fiscal 2022, 18 SBA-backed loans worth $5.6M have gone to businesses classed as restaurants and other eating places in Grand Traverse County. Population estimates put the population change in Grand Traverse County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How Grand Traverse County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Traverse County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 142.2 | 91.9 | 109.8 |
| Spending per listing | $285K | $422K | $371K |
| Households per official establishment | 188 | 241 | 209 |
| Official establishment growth, 2019–2023 | +2.4% | +4.4% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on food away from home | $4,047 | $3,875 | $4,070 |
| Median household income | $81,647 | $72,875 | $80,734 |
| Groundwork market score | 33 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 209 → 214+2.4% over the period
- Employees, 2023
- 4,096
- Annual payroll, 2023
- $117.9M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 573153 chain locations
- Listings at the U.S. rate for this spending
- 440The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $5.6M
SBA-backed loans to businesses classed as restaurants and other eating places in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grand Traverse County
- Population, 2025 estimate
- 96,729+1.4% since 2020
- Households
- 40,287
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 207
- Median household income
- $81,647+28.4% vs. 2015–2019, before inflation
- Average household income
- $105,300
- Median home value
- $339,400
- Jobs located here
- 46,591
- Daytime population
- 102,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand Traverse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for restaurants and cafes, numbered among those based in Michigan, with Grand Traverse County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 83 | 113 | 46.2 | $847K | +2.2% | #80 of 2,405 |
| 2Clinton County, MI | 83 | 169 | 53.4 | $797K | +1.6% | #81 of 2,405 |
| 3Ottawa County, MI | 82 | 832 | 74.7 | $575K | +3.9% | #107 of 2,405 |
| 4Cass County, MI | 79 | 98 | 46.2 | $822K | +0.2% | #144 of 2,405 |
| 5Kalkaska County, MI | 78 | 44 | 56.5 | $612K | +4.3% | #170 of 2,405 |
| 6Livingston County, MI | 77 | 575 | 75.2 | $625K | +1.7% | #190 of 2,405 |
| 7Lapeer County, MI | 76 | 216 | 62.0 | $627K | +1.0% | #217 of 2,405 |
| 8Newaygo County, MI | 75 | 113 | 57.5 | $602K | +3.1% | #235 of 2,405 |
| 9Monroe County, MI | 73 | 460 | 73.0 | $542K | +0.7% | #302 of 2,405 |
| 10Montcalm County, MI | 73 | 166 | 67.7 | $511K | +4.1% | #307 of 2,405 |
| 64Grand Traverse County, MI | 33 | 573 | 142.2 | $285K | +1.4% | #1,926 of 2,405 |
Other business types in Grand Traverse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants39
- Fast food and sandwich shops48
- Pizza46
- Coffee shops and cafes35
- Bakeries and dessert shops35
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Grand Traverse County, MI?
As of September 2026, map listings count 573 restaurants and cafes in Grand Traverse County. 153 of them (27%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 214 businesses with payroll classed as restaurants and other eating places in 2023, up 2.4% from 2019. Another 32 one-person businesses have no payroll, by official counts.
How much do households in Grand Traverse County, MI spend on food away from home?
About $163.1M a year, or $4,047 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 573 restaurants and cafes on map listings, it comes to $285K per restaurant. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.
How does Grand Traverse County, MI compare with the U.S. for restaurants and cafes?
Grand Traverse County has 142.2 restaurants and cafes per 10,000 households, 30% above the U.S. rate of 109.8. Spending per restaurant is $285K, 23% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Grand Traverse County would have about 440, against 573 on map listings. There is one business with payroll in the industry for every 188 households, against one for every 209 across the U.S. The official count rose 2.4% from 2019 to 2023, against +6.0% for the U.S.
How fast is Grand Traverse County, MI growing?
Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 33 for restaurants and cafes (lower middle), #1,926 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand Traverse County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Grand Traverse County
Screening a site or an acquisition in Grand Traverse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.