Groundwork

Clothing and laundry · County · Michigan

Clothing and shoe stores in Grand Traverse County, MI

How Grand Traverse County, MI compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,727 of 2,087 scored counties
#64 of 68 scored counties in Michigan

Listings
110
47 chain locations (43%)
Official establishments
63
−12.5% since 2019
Household spending a year
$81.9M
On clothing, shoes and related services · $2,033 a household
Spending per listing
$744K
41% below the U.S.
Listings per 10k households
27.3
69% above the U.S.
Population, 2025
96,729
+1.4% since 2020

See the clothing and shoe stores around any address in Grand Traverse County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing and shoe stores, Grand Traverse County has a Groundwork market score of 30 (lower middle): #1,727 of 2,087 scored counties and #64 of 68 scored counties in Michigan. That puts it in the bottom quarter of counties.

Households in Grand Traverse County spend about $81.9M a year on clothing, shoes and related services, or $2,033 per household, in line with the U.S. average. That works out to $744K per store, 41% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Grand Traverse County has 110 clothing and shoe stores on map listings as of September 2026. Chain locations make up 43% of them, against 44% across the U.S. That comes to 27.3 for every 10,000 households, 69% above the U.S. rate of 16.2.

In 2023, official counts showed 63 businesses with payroll in Grand Traverse County classed as clothing and shoe stores, down 12.5% from 2019. That is one for every 639 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $344K have gone to businesses classed as clothing and shoe stores in Grand Traverse County. Between 2020 and 2025, the population of Grand Traverse County grew 1.4%, slower than the U.S. (+3.1%).

How Grand Traverse County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Grand Traverse County, MI compared with Michigan and the U.S.
MeasureGrand Traverse CountyMichiganU.S.
Listings per 10k households27.314.116.2
Spending per listing$744K$1.4M$1.3M
Households per official establishment6391,5111,273
Official establishment growth, 2019–2023−12.5%−13.3%−12.2%
Population growth, 2020–2025+1.4%+0.6%+3.1%
Spending per household on clothing, shoes and related services$2,033$1,975$2,055
Median household income$81,647$72,875$80,734
Groundwork market score3053

Official counts and lending

Businesses

Official establishments, 2019 to 2023
72 → 63−12.5% over the period
Employees, 2023
508
Annual payroll, 2023
$10.9M
One-person businesses, 2023
52Businesses with no payroll
Map listings, September 2026
11047 chain locations
Listings at the U.S. rate for this spending
64The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$344K

SBA-backed loans to businesses classed as clothing and shoe stores in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Grand Traverse County

Population, 2025 estimate
96,729+1.4% since 2020
Households
40,287
Median age
44.3
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
464 sq. mi.
People per square mile
207
Median household income
$81,647+28.4% vs. 2015–2019, before inflation
Average household income
$105,300
Median home value
$339,400
Jobs located here
46,591
Daytime population
102,841Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Grand Traverse County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for clothing and shoe stores, numbered among those based in Michigan, with Grand Traverse County marked.

Top counties in Michigan

Counties in Michigan ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI86103.2$6.8M+1.6%#60 of 2,087
2Barry County, MI8493.7$5.4M+2.2%#82 of 2,087
3Lapeer County, MI82154.3$4.6M+1.0%#117 of 2,087
4Monroe County, MI79375.9$3.4M+0.7%#168 of 2,087
5Newaygo County, MI7794.6$3.9M+3.1%#189 of 2,087
6Montcalm County, MI77187.3$2.4M+4.1%#199 of 2,087
7Cass County, MI73115.2$3.7M+0.2%#272 of 2,087
8Allegan County, MI734610.1$2M+2.1%#298 of 2,087
9Hillsdale County, MI71116.2$2.9M0.0%#340 of 2,087
10Shiawassee County, MI70207.1$2.6M−0.4%#372 of 2,087
64Grand Traverse County, MI3011027.3$744K+1.4%#1,727 of 2,087

Other business types in Grand Traverse County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Grand Traverse County, MI?

Map listings as of September 2026 show 110 clothing and shoe stores in Grand Traverse County. 47 of them (43%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 63 businesses with payroll classed as clothing and shoe stores in 2023, down 12.5% from 2019. Another 52 one-person businesses have no payroll, by official counts.

How much do households in Grand Traverse County, MI spend on clothing, shoes and related services?

About $81.9M a year, or $2,033 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 110 clothing and shoe stores on map listings, it comes to $744K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.

How does Grand Traverse County, MI compare with the U.S. for clothing and shoe stores?

Grand Traverse County has 27.3 clothing and shoe stores per 10,000 households, 69% above the U.S. rate of 16.2. Spending per store is $744K, 41% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Grand Traverse County would have about 64, against 110 on map listings. There is one business with payroll in the industry for every 639 households, against one for every 1,273 across the U.S. The official count fell 12.5% from 2019 to 2023, against −12.2% for the U.S.

How fast is Grand Traverse County, MI growing?

Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 30 for clothing and shoe stores (lower middle), #1,727 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Grand Traverse County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Grand Traverse County

Screening a site or an acquisition in Grand Traverse County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.