County profile · Hawaii
Honolulu County, HI market data
Population, household spending and competition for 56 business types in Honolulu County, each scored against other counties.
- Population, 2025
- 988,703
- −2.3% since 2020
- Households
- 338,868
- Median household income
- $106,195
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $897,500
- Jobs located here
- 441,980
- Highest market score
- 81
- Funeral homes, #55 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Honolulu County by name and distance, and the households and spending within reach. Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 988,703 people live in Honolulu County, in 338,868 households. Population estimates show Honolulu County declined 2.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Honolulu County is $106,195 a year, 32% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Honolulu County spend the most on child care and other personal services (an index of 156, where 100 is the U.S. average) and the least on vehicle insurance (91).
The highest Groundwork market scores in Honolulu County are for funeral homes (81), pet grooming and boarding businesses (79) and gyms (78). Honolulu County ranks #55 of 1,472 scored counties for funeral homes.
Honolulu County is part of the Urban Honolulu metro area. For its number of households, Honolulu County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (4.2 times the U.S. rate) and the fewest for funeral homes (67% below the U.S. rate).
All 56 business types in Honolulu County
Highest Groundwork market score first. Each score compares Honolulu County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 81 | #55 of 1,472 | 25 | 0.7 | $2.7M | 394 | 15 |
| Pet grooming and boarding | 79 | #69 of 1,461 | 66 | 1.9 | $6M | 238 | 37 |
| Gyms | 78 | #87 of 1,792 | 233 | 6.9 | $2.1M | 164 | 52 |
| Veterinarians | 78 | #114 of 1,485 | 81 | 2.4 | $4.9M | 181 | 58 |
| Pet businesses | 76 | #132 of 2,200 | 230 | 6.8 | $1.7M | 197 | 120 |
| Landscaping and lawn care | 75 | #133 of 1,493 | 77 | 2.3 | $6.7M | 228 | 155 |
| Home inspectors | 74 | #32 of 415 | 11 | 0.3 | Index only | 238 | 12 |
| Child care and preschools | 72 | #207 of 1,611 | 139 | 4.1 | $2.2M | 220 | 171 |
| Tire shops | 72 | #217 of 1,530 | 65 | 1.9 | $5.4M | 216 | 31 |
| Pet stores | 71 | #149 of 974 | 57 | 1.7 | $7M | 155 | 25 |
| HVAC and plumbing | 71 | #178 of 1,707 | 126 | 3.7 | $8.9M | 186 | 249 |
| Chiropractors | 71 | #208 of 1,490 | 147 | 4.3 | $3.4M | 144 | 66 |
| Oil change and quick lube | 70 | #65 of 479 | 8 | 0.2 | $44M | 320 | 17 |
| Dry cleaners | 69 | #72 of 507 | 25 | 0.7 | $28.7M | 183 | 19 |
| Laundromats | 68 | #177 of 785 | 34 | 1.0 | $21.1M | 169 | 16 |
| Lawn, cleaning and pest control | 68 | #262 of 1,771 | 174 | 5.1 | $3M | 176 | 412 |
| Auto repair and car care | 68 | #413 of 2,401 | 807 | 23.8 | $436K | 162 | 340 |
| Auto repair shops | 67 | #445 of 2,378 | 490 | 14.5 | $718K | 161 | 239 |
| Home repair trades | 66 | #318 of 2,057 | 270 | 8.0 | $4.1M | 170 | 546 |
| Pest control | 65 | #154 of 699 | 37 | 1.1 | $13.9M | 136 | 33 |
| Roofing and gutters | 65 | #241 of 1,177 | 84 | 2.5 | $13.3M | 157 | 63 |
| Car washes and detailing | 65 | #334 of 1,451 | 97 | 2.9 | $3.6M | 144 | 44 |
| Gas stations | 65 | #543 of 2,358 | 178 | 5.3 | $4.8M | 203 | 121 |
| Yoga, Pilates and fitness studios | 64 | #163 of 777 | 118 | 3.5 | $4.2M | 104 | 52 |
| Electricians | 63 | #276 of 1,160 | 60 | 1.8 | $18.6M | 155 | 234 |
| Nail salons | 63 | #321 of 1,328 | 153 | 4.5 | $2.6M | 156 | 68 |
| Physical therapy | 62 | #384 of 1,422 | 142 | 4.2 | $3.6M | 148 | 124 |
| Gyms, studios and classes | 62 | #514 of 2,088 | 567 | 16.7 | $875K | 132 | 160 |
| Collision repair and body shops | 61 | #404 of 1,327 | 80 | 2.4 | $4.4M | 143 | 78 |
| Convenience stores | 61 | #704 of 2,261 | 223 | 6.6 | $10.1M | 129 | 126 |
| Hair salons | 59 | #716 of 2,339 | 603 | 17.8 | $660K | 153 | 237 |
| Martial arts and dance studios | 56 | #487 of 1,334 | 216 | 6.4 | $2.3M | 114 | 108 |
| Pizza | 56 | #775 of 2,090 | 166 | 4.9 | $9.5M | 188 | 1,027 |
| House cleaning | 55 | #311 of 847 | 60 | 1.8 | $8.6M | 134 | 224 |
| Grocery and convenience stores | 54 | #1,013 of 2,402 | 636 | 18.8 | $3.6M | 105 | 290 |
| Barbershops | 53 | #611 of 1,356 | 129 | 3.8 | $3.1M | 164 | 45 |
| Grocery stores | 51 | #975 of 2,070 | 243 | 7.2 | $9.3M | 100 | 164 |
| Optometrists and eye care | 50 | #677 of 1,302 | 157 | 4.6 | $3.2M | 103 | 73 |
| Salons, barbers and spas | 50 | #1,157 of 2,385 | 1,354 | 40.0 | $294K | 138 | 454 |
| Insurance agencies | 49 | #1,126 of 2,272 | 312 | 9.2 | $1.9M | 154 | 277 |
| Fast food and sandwich shops | 49 | #1,159 of 2,222 | 435 | 12.8 | $3.6M | 119 | 1,027 |
| Real estate agents and brokers | 43 | #1,414 of 2,176 | 1,001 | 29.5 | Index only | 126 | 346 |
| Property management | 41 | #603 of 910 | 140 | 4.1 | Index only | 88 | 224 |
| Mortgage brokers and lenders | 40 | #615 of 887 | 186 | 5.5 | Index only | 95 | 89 |
| Spas and skin care | 40 | #1,244 of 1,769 | 439 | 13.0 | $907K | 104 | 101 |
| Real estate | 38 | #1,736 of 2,229 | 1,338 | 39.5 | Index only | 119 | 745 |
| Doctors, dentists and clinics | 38 | #1,757 of 2,394 | 2,864 | 84.5 | $177K | 116 | 1,398 |
| Urgent care and walk-in clinics | 36 | #255 of 325 | 72 | 2.1 | $7M | 29 | 22 |
| Dentists and orthodontists | 35 | #1,483 of 1,886 | 491 | 14.5 | $1M | 105 | 414 |
| Restaurants and cafes | 31 | #1,979 of 2,405 | 4,941 | 145.8 | $320K | 86 | 2,194 |
| Sit-down restaurants | 31 | #2,009 of 2,405 | 2,913 | 86.0 | $544K | 82 | 797 |
| Bakeries and dessert shops | 29 | #1,646 of 1,889 | 496 | 14.6 | $3.2M | 77 | 411 |
| Coffee shops and cafes | 29 | #1,792 of 2,063 | 608 | 17.9 | $2.6M | 70 | 364 |
| Primary care and pediatrics | 25 | #1,488 of 1,656 | 733 | 21.6 | $690K | 39 | 699 |
| Clothing and shoe stores | 25 | #1,847 of 2,087 | 886 | 26.1 | $810K | 64 | 514 |
| Clothing, shoes and laundry | 25 | #1,981 of 2,210 | 1,232 | 36.4 | $583K | 66 | 549 |
Household spending in Honolulu County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $351.8M | $1,038 | 108 |
| Gasoline and other fuels | $860.3M | $2,539 | 98 |
| Food away from home | $1.6B | $4,672 | 115 |
| Groceries | $2.3B | $6,666 | 105 |
| Personal care products and services | $398.1M | $1,175 | 117 |
| Child care and other personal services | $306.2M | $904 | 156 |
| Memberships, classes and admissions | $496.1M | $1,464 | 149 |
| Medical and dental services | $505.7M | $1,492 | 116 |
| Pets | $399M | $1,177 | 129 |
| Clothing, shoes and related services | $717.7M | $2,118 | 103 |
| Vehicle insurance | $602.2M | $1,777 | 91 |
| Home repairs, maintenance and insurance | $1.1B | $3,294 | 109 |
| Lawn care, cleaning and other household services | $514.8M | $1,519 | 107 |
| Rent and homeowner costs | $6.9B | $20,306 | 122 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Honolulu County
- Population, 2025 estimate
- 988,703−2.3% since 2020
- Households
- 338,868
- Median age
- 41.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 601 sq. mi.
- People per square mile
- 1,666
- Median household income
- $106,195+23.7% vs. 2015–2019, before inflation
- Average household income
- $136,603
- Median home value
- $897,500
- Jobs located here
- 441,980
- Daytime population
- 1,039,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Honolulu County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Hawaii 4
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Questions
How fast is Honolulu County, HI growing?
Population estimates put Honolulu County at 988,703 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 338,868 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Honolulu County, HI spend?
Households in Honolulu County spend about $6.9B a year on rent and homeowner costs, $2.3B on groceries and $1.6B on food away from home. Relative to the U.S., household spending in Honolulu County runs highest on child care and other personal services (an index of 156, where 100 is the U.S. average) and lowest on vehicle insurance (91).
Which business types have the highest market scores in Honolulu County, HI?
Of the business types scored in Honolulu County, funeral homes (81), pet grooming and boarding businesses (79) and gyms (78) have the highest Groundwork market scores. For funeral homes, that ranks #55 of 1,472 scored counties.
How does Honolulu County, HI compare with the U.S.?
Median household income in Honolulu County is $106,195, 32% above the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $897,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (4.2 times the U.S. rate) and lowest for funeral homes (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Honolulu County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Honolulu County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Hawaii · Every U.S. market · How we measure
Screening a site or an acquisition in Honolulu County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Honolulu County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.