County profile · Hawaii
Hawaii County, HI market data
Population, household spending and competition for 56 business types in Hawaii County, each scored against other counties.
- Population, 2025
- 210,043
- +4.6% since 2020
- Households
- 74,072
- Median household income
- $78,639
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $519,300
- Jobs located here
- 69,607
- Highest market score
- 90
- Funeral homes, #24 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Hawaii County by name and distance, and the households and spending within reach. Or open the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 210,043 people live in Hawaii County, in 74,072 households. Population estimates put the population change in Hawaii County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). The median household income in Hawaii County is $78,639 a year, 3% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hawaii County spend the most on child care and other personal services (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
The highest Groundwork market scores in Hawaii County are for funeral homes (90), pet grooming and boarding businesses (88) and barbershops (86). Hawaii County ranks #24 of 1,472 scored counties for funeral homes.
Hawaii County is part of the Hilo-Kailua area. For its number of households, Hawaii County has the most map listings, relative to the U.S., for coffee shops and cafes (2.8 times the U.S. rate) and the fewest for barbershops (72% below the U.S. rate).
All 56 business types in Hawaii County
Highest Groundwork market score first. Each score compares Hawaii County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 90 | #24 of 1,472 | 11 | 1.5 | $1.3M | 187 | Under 3 |
| Pet grooming and boarding | 88 | #12 of 1,461 | 20 | 2.7 | $3.7M | 144 | 7 |
| Barbershops | 86 | #27 of 1,356 | 11 | 1.5 | $6.8M | 362 | 3 |
| Car washes and detailing | 86 | #30 of 1,451 | 24 | 3.2 | $3.5M | 138 | 6 |
| Tire shops | 85 | #39 of 1,530 | 14 | 1.9 | $6M | 238 | 10 |
| Pet businesses | 82 | #46 of 2,200 | 61 | 8.2 | $1.2M | 137 | 32 |
| Collision repair and body shops | 82 | #55 of 1,327 | 20 | 2.7 | $4.2M | 136 | 13 |
| Nail salons | 81 | #40 of 1,328 | 29 | 3.9 | $2.6M | 155 | 7 |
| Insurance agencies | 81 | #192 of 2,272 | 34 | 4.6 | $4.4M | 347 | 41 |
| Child care and preschools | 80 | #77 of 1,611 | 23 | 3.1 | $2.3M | 227 | 42 |
| Auto repair and car care | 80 | #126 of 2,401 | 232 | 31.3 | $360K | 134 | 84 |
| Gyms | 78 | #95 of 1,792 | 64 | 8.6 | $1.3M | 101 | 13 |
| Veterinarians | 77 | #128 of 1,485 | 19 | 2.6 | $3.9M | 142 | 21 |
| Hair salons | 76 | #136 of 2,339 | 110 | 14.9 | $682K | 158 | 37 |
| Auto repair shops | 76 | #195 of 2,378 | 146 | 19.7 | $573K | 129 | 66 |
| Gas stations | 74 | #293 of 2,358 | 66 | 8.9 | $3.2M | 134 | 60 |
| Pet stores | 73 | #130 of 974 | 17 | 2.3 | $4.3M | 95 | 4 |
| Roofing and gutters | 71 | #146 of 1,177 | 16 | 2.2 | $13.1M | 155 | 14 |
| Martial arts and dance studios | 70 | #168 of 1,334 | 36 | 4.9 | $2.3M | 116 | 19 |
| Fast food and sandwich shops | 69 | #385 of 2,222 | 60 | 8.1 | $4.9M | 161 | 165 |
| Salons, barbers and spas | 68 | #346 of 2,385 | 244 | 32.9 | $307K | 145 | 62 |
| HVAC and plumbing | 65 | #343 of 1,707 | 41 | 5.5 | $5.1M | 108 | 64 |
| Pizza | 65 | #473 of 2,090 | 47 | 6.3 | $6.3M | 123 | 165 |
| Optometrists and eye care | 64 | #329 of 1,302 | 30 | 4.1 | $3.2M | 102 | 12 |
| Physical therapy | 64 | #348 of 1,422 | 35 | 4.7 | $2.7M | 114 | 26 |
| Chiropractors | 64 | #364 of 1,490 | 44 | 5.9 | $2.2M | 91 | 15 |
| Landscaping and lawn care | 63 | #399 of 1,493 | 28 | 3.8 | $3.5M | 119 | 78 |
| Home repair trades | 62 | #497 of 2,057 | 83 | 11.2 | $2.5M | 104 | 126 |
| Convenience stores | 61 | #730 of 2,261 | 74 | 10.0 | $6.1M | 77 | 21 |
| Dentists and orthodontists | 59 | #618 of 1,886 | 66 | 8.9 | $1.5M | 148 | 70 |
| Gyms, studios and classes | 58 | #701 of 2,088 | 146 | 19.7 | $575K | 87 | 32 |
| Mortgage brokers and lenders | 57 | #304 of 887 | 33 | 4.5 | Index only | 104 | 13 |
| Yoga, Pilates and fitness studios | 55 | #293 of 777 | 46 | 6.2 | $1.8M | 45 | 13 |
| Spas and skin care | 55 | #715 of 1,769 | 88 | 11.9 | $852K | 97 | 15 |
| Lawn, cleaning and pest control | 53 | #749 of 1,771 | 57 | 7.7 | $1.7M | 102 | 155 |
| House cleaning | 50 | #416 of 847 | 14 | 1.9 | $7M | 109 | 62 |
| Electricians | 50 | #594 of 1,160 | 26 | 3.5 | $8.1M | 67 | 48 |
| Doctors, dentists and clinics | 50 | #1,187 of 2,394 | 537 | 72.5 | $179K | 117 | 228 |
| Grocery stores | 49 | #1,058 of 2,070 | 59 | 8.0 | $7.6M | 82 | 44 |
| Grocery and convenience stores | 48 | #1,296 of 2,402 | 188 | 25.4 | $2.4M | 70 | 65 |
| Property management | 47 | #501 of 910 | 29 | 3.9 | Index only | 83 | 54 |
| Primary care and pediatrics | 47 | #955 of 1,656 | 80 | 10.8 | $1.2M | 67 | 100 |
| Laundromats | 46 | #431 of 785 | 11 | 1.5 | $12.3M | 98 | 8 |
| Real estate agents and brokers | 45 | #1,348 of 2,176 | 278 | 37.5 | Index only | 88 | 81 |
| Real estate | 43 | #1,483 of 2,229 | 344 | 46.4 | Index only | 90 | 168 |
| Sit-down restaurants | 38 | #1,744 of 2,405 | 586 | 79.1 | $503K | 76 | 177 |
| Pest control | 37 | #524 of 699 | 15 | 2.0 | $6.5M | 64 | 15 |
| Restaurants and cafes | 37 | #1,761 of 2,405 | 1,109 | 149.7 | $266K | 72 | 407 |
| Bakeries and dessert shops | 35 | #1,492 of 1,889 | 122 | 16.5 | $2.4M | 58 | 72 |
| Clothing and shoe stores | 34 | #1,606 of 2,087 | 152 | 20.5 | $889K | 70 | 89 |
| Coffee shops and cafes | 34 | #1,640 of 2,063 | 231 | 31.2 | $1.3M | 34 | 65 |
| Clothing, shoes and laundry | 33 | #1,775 of 2,210 | 216 | 29.2 | $626K | 71 | 102 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 127 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $32M | 130 | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.1 | $135.2M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.1 | $83.6M | Too few | Under 3 |
Household spending in Hawaii County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $83.6M | $1,129 | 118 |
| Gasoline and other fuels | $210.8M | $2,846 | 110 |
| Food away from home | $294.8M | $3,980 | 98 |
| Groceries | $448.2M | $6,051 | 96 |
| Personal care products and services | $75M | $1,013 | 101 |
| Child care and other personal services | $52.3M | $707 | 122 |
| Memberships, classes and admissions | $84M | $1,134 | 115 |
| Medical and dental services | $96M | $1,296 | 101 |
| Pets | $73.3M | $990 | 109 |
| Clothing, shoes and related services | $135.2M | $1,825 | 89 |
| Vehicle insurance | $148M | $1,998 | 102 |
| Home repairs, maintenance and insurance | $209.8M | $2,832 | 94 |
| Lawn care, cleaning and other household services | $97.6M | $1,317 | 93 |
| Rent and homeowner costs | $1.3B | $18,018 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hawaii County
- Population, 2025 estimate
- 210,043+4.6% since 2020
- Households
- 74,072
- Median age
- 44.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 4,028 sq. mi.
- People per square mile
- 51
- Median household income
- $78,639+26.0% vs. 2015–2019, before inflation
- Average household income
- $106,737
- Median home value
- $519,300
- Jobs located here
- 69,607
- Daytime population
- 224,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hawaii County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Hawaii 4
- Maui County, HI164,522 people
- Kalawao County, HI67 people
- Honolulu County, HI1,001,146 people
- Kauai County, HI73,731 people
Questions
How fast is Hawaii County, HI growing?
Population estimates put Hawaii County at 210,043 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 74,072 households. Against the 2015–2019 survey, median household income rose 26.0%, before inflation.
How much do households in Hawaii County, HI spend?
Households in Hawaii County spend about $1.3B a year on rent and homeowner costs, $448.2M on groceries and $294.8M on food away from home. Relative to the U.S., household spending in Hawaii County runs highest on child care and other personal services (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Which business types have the highest market scores in Hawaii County, HI?
Of the business types scored in Hawaii County, funeral homes (90), pet grooming and boarding businesses (88) and barbershops (86) have the highest Groundwork market scores. For funeral homes, that ranks #24 of 1,472 scored counties.
How does Hawaii County, HI compare with the U.S.?
Median household income in Hawaii County is $78,639, 3% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $519,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.8 times the U.S. rate) and lowest for barbershops (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Hawaii County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Hawaii · Every U.S. market · How we measure
Screening a site or an acquisition in Hawaii County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hawaii County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.