Metro area profile · Hawaii
Kahului-Wailuku, HI metro area market data
Population, household spending and competition for 56 business types in the Kahului-Wailuku metro area, each scored against other metro areas.
- Population, 2025
- 160,674
- −2.5% since 2020
- Households
- 55,881
- Median household income
- $97,109
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $904,700
- Jobs located here
- 75,580
- Highest market score
- 79
- Tire shops, #17 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Kahului-Wailuku metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 160,674 people live in the Kahului-Wailuku metro area, in 55,881 households. Population estimates show the Kahului-Wailuku metro area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Kahului-Wailuku metro area is $97,109 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Kahului-Wailuku metro area spend the most on child care and other personal services (an index of 145, where 100 is the U.S. average) and the least on clothing, shoes and related services (99).
The highest Groundwork market scores in the Kahului-Wailuku metro area are for tire shops (79), pet stores (74) and pet businesses (74). The Kahului-Wailuku metro area ranks #17 of 386 scored metro areas for tire shops.
The Kahului-Wailuku metro area takes in 2 counties: Maui County and Kalawao County. For its number of households, the Kahului-Wailuku metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (4 times the U.S. rate) and the fewest for insurance agencies (63% below the U.S. rate).
All 56 business types in the Kahului-Wailuku metro area
Highest Groundwork market score first. Each score compares the Kahului-Wailuku metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 79 | #17 of 386 | 9 | 1.6 | $7.5M | 300 | 5 |
| Pet stores | 74 | #24 of 382 | 9 | 1.6 | $7M | 155 | 3 |
| Pet businesses | 74 | #32 of 387 | 45 | 8.1 | $1.4M | 159 | 24 |
| Pet grooming and boarding | 74 | #32 of 386 | 14 | 2.5 | $4.5M | 177 | 8 |
| Barbershops | 73 | #30 of 387 | 13 | 2.3 | $4.9M | 258 | Under 3 |
| Optometrists and eye care | 72 | #31 of 386 | 12 | 2.1 | $6.7M | 214 | 7 |
| Auto repair and car care | 70 | #50 of 387 | 186 | 33.3 | $363K | 135 | 76 |
| Veterinarians | 69 | #60 of 384 | 16 | 2.9 | $3.9M | 145 | 13 |
| Insurance agencies | 67 | #96 of 387 | 32 | 5.7 | $3.7M | 291 | 41 |
| Car washes and detailing | 62 | #111 of 387 | 28 | 5.0 | $2.4M | 96 | 5 |
| Roofing and gutters | 61 | #102 of 381 | 14 | 2.5 | $12.7M | 150 | 11 |
| Auto repair shops | 61 | #103 of 387 | 110 | 19.7 | $614K | 138 | 64 |
| Gas stations | 61 | #121 of 387 | 60 | 10.7 | $2.8M | 116 | 38 |
| Collision repair and body shops | 57 | #149 of 381 | 11 | 2.0 | $6.1M | 199 | 22 |
| Child care and preschools | 56 | #152 of 387 | 39 | 7.0 | $1.2M | 120 | 37 |
| Dry cleaners | 54 | #121 of 272 | 5 | 0.9 | $22.7M | 145 | 5 |
| Landscaping and lawn care | 52 | #172 of 385 | 17 | 3.0 | $4.8M | 165 | 87 |
| HVAC and plumbing | 48 | #206 of 387 | 35 | 6.3 | $5.1M | 107 | 62 |
| Lawn, cleaning and pest control | 46 | #202 of 387 | 44 | 7.9 | $1.9M | 111 | 161 |
| Fast food and sandwich shops | 46 | #221 of 387 | 80 | 14.3 | $3.1M | 103 | 131 |
| Doctors, dentists and clinics | 44 | #235 of 387 | 505 | 90.4 | $159K | 104 | 213 |
| Gyms | 44 | #251 of 387 | 59 | 10.6 | $1.3M | 100 | 28 |
| Nail salons | 43 | #258 of 387 | 41 | 7.3 | $1.5M | 92 | 11 |
| Home repair trades | 42 | #242 of 387 | 77 | 13.8 | $2.3M | 95 | 130 |
| Pest control | 41 | #235 of 345 | 11 | 2.0 | $7.4M | 73 | 7 |
| Convenience stores | 41 | #254 of 387 | 50 | 8.9 | $7.3M | 92 | 21 |
| Dentists and orthodontists | 41 | #259 of 387 | 76 | 13.6 | $1.1M | 108 | 64 |
| Pizza | 39 | #274 of 387 | 52 | 9.3 | $4.8M | 95 | 131 |
| Laundromats | 38 | #251 of 364 | 9 | 1.6 | $12.6M | 101 | 5 |
| Martial arts and dance studios | 37 | #311 of 387 | 41 | 7.3 | $1.9M | 93 | 46 |
| Hair salons | 36 | #326 of 387 | 155 | 27.7 | $408K | 95 | 50 |
| Physical therapy | 35 | #311 of 386 | 42 | 7.5 | $1.9M | 80 | 25 |
| Home inspectors | 32 | #202 of 243 | 6 | 1.1 | Index only | 70 | 12 |
| Chiropractors | 30 | #348 of 386 | 50 | 8.9 | $1.6M | 67 | 20 |
| Salons, barbers and spas | 30 | #364 of 387 | 342 | 61.2 | $185K | 87 | 96 |
| Primary care and pediatrics | 28 | #339 of 387 | 94 | 16.8 | $855K | 48 | 97 |
| House cleaning | 28 | #348 of 375 | 16 | 2.9 | $5.1M | 80 | 67 |
| Mortgage brokers and lenders | 28 | #357 of 373 | 34 | 6.1 | Index only | 83 | 32 |
| Gyms, studios and classes | 27 | #370 of 387 | 152 | 27.2 | $504K | 76 | 74 |
| Urgent care and walk-in clinics | 24 | #186 of 197 | 11 | 2.0 | $7.3M | 30 | Under 3 |
| Real estate agents and brokers | 24 | #384 of 387 | 382 | 68.4 | Index only | 53 | 115 |
| Grocery and convenience stores | 22 | #358 of 387 | 158 | 28.3 | $2.3M | 68 | 66 |
| Property management | 22 | #370 of 374 | 44 | 7.9 | Index only | 45 | 57 |
| Real estate | 22 | #385 of 387 | 466 | 83.4 | Index only | 55 | 243 |
| Yoga, Pilates and fitness studios | 21 | #344 of 347 | 52 | 9.3 | $1.5M | 36 | 28 |
| Electricians | 21 | #370 of 383 | 28 | 5.0 | $6.3M | 53 | 57 |
| Restaurants and cafes | 20 | #372 of 387 | 1,266 | 226.6 | $198K | 53 | 388 |
| Sit-down restaurants | 20 | #376 of 387 | 708 | 126.7 | $354K | 53 | 178 |
| Bakeries and dessert shops | 20 | #380 of 387 | 141 | 25.2 | $1.8M | 43 | 83 |
| Coffee shops and cafes | 20 | #381 of 387 | 166 | 29.7 | $1.5M | 41 | 78 |
| Spas and skin care | 20 | #382 of 387 | 127 | 22.7 | $498K | 57 | 33 |
| Grocery stores | 19 | #374 of 387 | 69 | 12.3 | $5.3M | 57 | 45 |
| Clothing and shoe stores | 16 | #372 of 387 | 265 | 47.4 | $429K | 34 | 169 |
| Clothing, shoes and laundry | 16 | #374 of 387 | 370 | 66.2 | $307K | 35 | 179 |
| Funeral homes | Not scored | Not scored | 4 | 0.7 | $2.6M | 379 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Kahului-Wailuku metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.6M | $1,209 | 126 |
| Gasoline and other fuels | $166.5M | $2,979 | 115 |
| Food away from home | $250.4M | $4,481 | 110 |
| Groceries | $364M | $6,514 | 103 |
| Personal care products and services | $63.3M | $1,133 | 113 |
| Child care and other personal services | $47M | $842 | 145 |
| Memberships, classes and admissions | $76.6M | $1,372 | 139 |
| Medical and dental services | $80.4M | $1,439 | 112 |
| Pets | $62.9M | $1,126 | 124 |
| Clothing, shoes and related services | $113.7M | $2,035 | 99 |
| Vehicle insurance | $116.8M | $2,091 | 107 |
| Home repairs, maintenance and insurance | $177.7M | $3,180 | 105 |
| Lawn care, cleaning and other household services | $81.9M | $1,466 | 104 |
| Rent and homeowner costs | $1.1B | $19,726 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kahului-Wailuku metro area
- Population, 2025 estimate
- 160,674−2.5% since 2020
- Households
- 55,881
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,174 sq. mi.
- People per square mile
- 140
- Median household income
- $97,109+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,604
- Median home value
- $904,700
- Jobs located here
- 75,580
- Daytime population
- 133,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kahului-Wailuku metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kahului-Wailuku metro area 2
- Maui County, HI164,522 people
- Kalawao County, HI67 people
Other markets based in Hawaii 3
- Urban Honolulu, HI metro area1,001,146 people
- Hilo-Kailua, HI area205,769 people
- Kapaa, HI area73,731 people
Questions
How fast is the Kahului-Wailuku, HI metro area growing?
Population estimates put the Kahului-Wailuku metro area at 160,674 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,881 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in the Kahului-Wailuku, HI metro area spend?
Households in the Kahului-Wailuku metro area spend about $1.1B a year on rent and homeowner costs, $364M on groceries and $250.4M on food away from home. Relative to the U.S., household spending in the Kahului-Wailuku metro area runs highest on child care and other personal services (an index of 145, where 100 is the U.S. average) and lowest on clothing, shoes and related services (99).
Which business types have the highest market scores in the Kahului-Wailuku, HI metro area?
Of the business types scored in the Kahului-Wailuku metro area, tire shops (79), pet stores (74) and pet businesses (74) have the highest Groundwork market scores. For tire shops, that ranks #17 of 386 scored metro areas.
How does the Kahului-Wailuku, HI metro area compare with the U.S.?
Median household income in the Kahului-Wailuku metro area is $97,109, 20% above the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $904,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (4 times the U.S. rate) and lowest for insurance agencies (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Kahului-Wailuku metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kahului-Wailuku metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kahului-Wailuku metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.