County profile · Hawaii
Maui County, HI market data
Population, household spending and competition for 56 business types in Maui County, each scored against other counties.
- Population, 2025
- 160,592
- −2.5% since 2020
- Households
- 55,841
- Median household income
- $97,161
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $904,700
- Jobs located here
- 75,578
- Highest market score
- 79
- Tire shops, #103 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Maui County by name and distance, and the households and spending within reach. Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 160,592 people live in Maui County, in 55,841 households. Between 2020 and 2025, the population of Maui County declined 2.5%, against +3.1% for the U.S. The median household income in Maui County is $97,161 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Maui County spend the most on child care and other personal services (an index of 145, where 100 is the U.S. average) and the least on clothing, shoes and related services (99).
The highest Groundwork market scores in Maui County are for tire shops (79), pet grooming and boarding businesses (76) and pet stores (75). Maui County ranks #103 of 1,530 scored counties for tire shops.
Maui County is part of the Kahului-Wailuku metro area. For its number of households, Maui County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (4 times the U.S. rate) and the fewest for insurance agencies (63% below the U.S. rate).
All 56 business types in Maui County
Highest Groundwork market score first. Each score compares Maui County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 79 | #103 of 1,530 | 9 | 1.6 | $7.5M | 300 | 5 |
| Pet grooming and boarding | 76 | #98 of 1,461 | 14 | 2.5 | $4.5M | 177 | 8 |
| Pet stores | 75 | #94 of 974 | 9 | 1.6 | $7M | 155 | 3 |
| Optometrists and eye care | 74 | #127 of 1,302 | 12 | 2.1 | $6.7M | 214 | 7 |
| Barbershops | 72 | #173 of 1,356 | 13 | 2.3 | $4.9M | 258 | Under 3 |
| Pet businesses | 72 | #210 of 2,200 | 45 | 8.1 | $1.4M | 159 | 24 |
| Veterinarians | 71 | #251 of 1,485 | 16 | 2.9 | $3.9M | 145 | 13 |
| Auto repair and car care | 66 | #493 of 2,401 | 186 | 33.3 | $363K | 135 | 76 |
| Gas stations | 65 | #554 of 2,358 | 60 | 10.7 | $2.8M | 116 | 38 |
| Insurance agencies | 64 | #635 of 2,272 | 32 | 5.7 | $3.6M | 291 | 41 |
| Car washes and detailing | 63 | #402 of 1,451 | 28 | 5.0 | $2.4M | 96 | 5 |
| Roofing and gutters | 62 | #319 of 1,177 | 14 | 2.5 | $12.7M | 150 | 11 |
| Auto repair shops | 61 | #683 of 2,378 | 110 | 19.7 | $614K | 138 | 64 |
| Collision repair and body shops | 60 | #426 of 1,327 | 11 | 2.0 | $6.1M | 199 | 22 |
| Child care and preschools | 58 | #590 of 1,611 | 39 | 7.0 | $1.2M | 120 | 37 |
| Dry cleaners | 57 | #189 of 507 | 5 | 0.9 | $22.7M | 145 | 5 |
| Landscaping and lawn care | 54 | #594 of 1,493 | 17 | 3.0 | $4.8M | 164 | 87 |
| Convenience stores | 53 | #1,009 of 2,261 | 50 | 9.0 | $7.3M | 92 | 21 |
| HVAC and plumbing | 50 | #848 of 1,707 | 35 | 6.3 | $5.1M | 107 | 62 |
| Gyms | 47 | #1,015 of 1,792 | 59 | 10.6 | $1.3M | 100 | 28 |
| Nail salons | 46 | #811 of 1,328 | 41 | 7.3 | $1.5M | 92 | 11 |
| Pizza | 46 | #1,176 of 2,090 | 52 | 9.3 | $4.8M | 95 | 131 |
| Fast food and sandwich shops | 46 | #1,296 of 2,222 | 80 | 14.3 | $3.1M | 103 | 131 |
| Pest control | 44 | #423 of 699 | 11 | 2.0 | $7.4M | 73 | 7 |
| Laundromats | 44 | #455 of 785 | 9 | 1.6 | $12.6M | 101 | 5 |
| Lawn, cleaning and pest control | 44 | #1,079 of 1,771 | 44 | 7.9 | $1.9M | 111 | 161 |
| Home repair trades | 43 | #1,351 of 2,057 | 77 | 13.8 | $2.3M | 95 | 130 |
| Martial arts and dance studios | 39 | #958 of 1,334 | 41 | 7.3 | $1.9M | 93 | 46 |
| Physical therapy | 38 | #1,031 of 1,422 | 42 | 7.5 | $1.9M | 80 | 25 |
| Hair salons | 37 | #1,779 of 2,339 | 155 | 27.8 | $408K | 95 | 50 |
| Chiropractors | 36 | #1,121 of 1,490 | 50 | 9.0 | $1.6M | 67 | 20 |
| Dentists and orthodontists | 36 | #1,437 of 1,886 | 76 | 13.6 | $1.1M | 108 | 64 |
| Grocery and convenience stores | 35 | #1,785 of 2,402 | 158 | 28.3 | $2.3M | 68 | 66 |
| Doctors, dentists and clinics | 35 | #1,884 of 2,394 | 505 | 90.4 | $159K | 104 | 213 |
| Home inspectors | 33 | #333 of 415 | 6 | 1.1 | Index only | 70 | 12 |
| Mortgage brokers and lenders | 30 | #778 of 887 | 34 | 6.1 | Index only | 83 | 32 |
| Gyms, studios and classes | 30 | #1,783 of 2,088 | 152 | 27.2 | $504K | 76 | 74 |
| House cleaning | 29 | #756 of 847 | 16 | 2.9 | $5.1M | 80 | 67 |
| Salons, barbers and spas | 29 | #2,154 of 2,385 | 342 | 61.2 | $185K | 87 | 96 |
| Electricians | 28 | #1,020 of 1,160 | 28 | 5.0 | $6.3M | 53 | 57 |
| Primary care and pediatrics | 28 | #1,428 of 1,656 | 94 | 16.8 | $855K | 48 | 97 |
| Grocery stores | 28 | #1,704 of 2,070 | 69 | 12.4 | $5.3M | 57 | 45 |
| Yoga, Pilates and fitness studios | 24 | #739 of 777 | 52 | 9.3 | $1.5M | 36 | 28 |
| Property management | 24 | #851 of 910 | 44 | 7.9 | Index only | 45 | 57 |
| Real estate agents and brokers | 24 | #2,126 of 2,176 | 382 | 68.4 | Index only | 53 | 115 |
| Urgent care and walk-in clinics | 23 | #309 of 325 | 11 | 2.0 | $7.3M | 30 | Under 3 |
| Real estate | 23 | #2,199 of 2,229 | 466 | 83.5 | Index only | 55 | 243 |
| Sit-down restaurants | 23 | #2,260 of 2,405 | 708 | 126.8 | $354K | 53 | 178 |
| Spas and skin care | 22 | #1,673 of 1,769 | 127 | 22.7 | $498K | 57 | 33 |
| Coffee shops and cafes | 22 | #1,952 of 2,063 | 166 | 29.7 | $1.5M | 41 | 78 |
| Restaurants and cafes | 22 | #2,259 of 2,405 | 1,266 | 226.7 | $198K | 53 | 388 |
| Bakeries and dessert shops | 21 | #1,807 of 1,889 | 141 | 25.3 | $1.8M | 43 | 83 |
| Clothing and shoe stores | 19 | #1,972 of 2,087 | 265 | 47.5 | $429K | 34 | 169 |
| Clothing, shoes and laundry | 19 | #2,102 of 2,210 | 370 | 66.3 | $307K | 35 | 179 |
| Funeral homes | Not scored | Not scored | 4 | 0.7 | $2.6M | 379 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Maui County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.6M | $1,210 | 126 |
| Gasoline and other fuels | $166.4M | $2,980 | 115 |
| Food away from home | $250.3M | $4,482 | 110 |
| Groceries | $363.8M | $6,515 | 103 |
| Personal care products and services | $63.3M | $1,133 | 113 |
| Child care and other personal services | $47M | $842 | 145 |
| Memberships, classes and admissions | $76.6M | $1,372 | 140 |
| Medical and dental services | $80.4M | $1,439 | 112 |
| Pets | $62.9M | $1,127 | 124 |
| Clothing, shoes and related services | $113.7M | $2,036 | 99 |
| Vehicle insurance | $116.8M | $2,091 | 107 |
| Home repairs, maintenance and insurance | $177.6M | $3,181 | 105 |
| Lawn care, cleaning and other household services | $81.9M | $1,466 | 104 |
| Rent and homeowner costs | $1.1B | $19,729 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Maui County
- Population, 2025 estimate
- 160,592−2.5% since 2020
- Households
- 55,841
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,162 sq. mi.
- People per square mile
- 142
- Median household income
- $97,161+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,649
- Median home value
- $904,700
- Jobs located here
- 75,578
- Daytime population
- 133,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Maui County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Hawaii 4
- Kalawao County, HI67 people
- Honolulu County, HI1,001,146 people
- Hawaii County, HI205,769 people
- Kauai County, HI73,731 people
Questions
How fast is Maui County, HI growing?
Population estimates put Maui County at 160,592 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,841 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in Maui County, HI spend?
Households in Maui County spend about $1.1B a year on rent and homeowner costs, $363.8M on groceries and $250.3M on food away from home. Relative to the U.S., household spending in Maui County runs highest on child care and other personal services (an index of 145, where 100 is the U.S. average) and lowest on clothing, shoes and related services (99).
Which business types have the highest market scores in Maui County, HI?
Of the business types scored in Maui County, tire shops (79), pet grooming and boarding businesses (76) and pet stores (75) have the highest Groundwork market scores. For tire shops, that ranks #103 of 1,530 scored counties.
How does Maui County, HI compare with the U.S.?
Median household income in Maui County is $97,161, 20% above the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $904,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (4 times the U.S. rate) and lowest for insurance agencies (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Maui County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maui County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Maui County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Maui County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.