Fitness and classes · County · Virginia
Gyms in Isle of Wight County, VA
Competitor counts, household spending and official business counts for gyms in Isle of Wight County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #32 of 1,792 scored counties
#5 of 72 scored counties in Virginia
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $13.9M
- On memberships, classes and admissions · $880 a household
- Spending per listing
- $2.8M
- 2.1 times the U.S.
- Listings per 10k households
- 3.2
- 58% below the U.S.
- Population, 2025
- 41,321
- +6.7% since 2020
See the gyms around any address in Isle of Wight County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Isle of Wight County is 85 (high), #32 of 1,792 scored counties and #5 of 72 scored counties in Virginia. That puts it in the top 10% of counties for gyms.
Households in Isle of Wight County spend about $13.9M a year on memberships, classes and admissions, or $880 per household, 11% below the U.S. average. Spread across 5 gyms, that is $2.8M per gym, 2.1 times the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Isle of Wight County has 5 gyms on map listings as of September 2026. Chain locations make up 60% of them, against 28% across the U.S. That is 3.2 per 10,000 households, 58% below the U.S. rate of 7.6.
In 2023, official counts showed 3 businesses with payroll in Isle of Wight County classed as fitness and recreational sports centers. That is one for every 5,252 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $945K have gone to businesses classed as fitness and recreational sports centers in Isle of Wight County. Between 2020 and 2025, the population of Isle of Wight County grew 6.7%, faster than the U.S. (+3.1%).
How Isle of Wight County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isle of Wight County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 6.9 | 7.6 |
| Spending per listing | $2.8M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,252 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | +6.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $880 | $960 | $983 |
| Median household income | $95,241 | $93,170 | $80,734 |
| Groundwork market score | 85 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3All fitness and recreational sports centers
- Employees, 2023
- 16
- Annual payroll, 2023
- $126K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $945K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Isle of Wight County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Isle of Wight County
- Population, 2025 estimate
- 41,321+6.7% since 2020
- Households
- 15,756
- Median age
- 44.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 316 sq. mi.
- People per square mile
- 127
- Median household income
- $95,241+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,279
- Median home value
- $356,500
- Jobs located here
- 10,181
- Daytime population
- 32,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isle of Wight County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Isle of Wight County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% | #11 of 1,792 |
| 2New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% | #16 of 1,792 |
| 3Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% | #20 of 1,792 |
| 4Orange County, VA | 86 | 5 | 3.4 | $2.6M | +10.1% | #29 of 1,792 |
| 5Isle of Wight County, VA | 85 | 5 | 3.2 | $2.8M | +6.7% | #32 of 1,792 |
| 6Rockingham County, VA | 83 | 12 | 3.7 | $2.1M | +6.6% | #44 of 1,792 |
| 7Stafford County, VA | 81 | 27 | 5.2 | $2.5M | +8.3% | #54 of 1,792 |
| 8Frederick County, VA | 81 | 16 | 4.5 | $2.1M | +8.8% | #56 of 1,792 |
| 9Louisa County, VA | 80 | 5 | 3.2 | $2.5M | +13.6% | #63 of 1,792 |
| 10Suffolk city, VA | 80 | 18 | 4.7 | $1.8M | +10.4% | #67 of 1,792 |
Other business types in Isle of Wight County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Isle of Wight County, VA?
Map listings as of September 2026 show 5 gyms in Isle of Wight County. 3 of them (60%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Isle of Wight County, VA spend on memberships, classes and admissions?
About $13.9M a year, or $880 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 5 gyms on map listings, it comes to $2.8M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,756 households in Isle of Wight County and national spending patterns by income.
How does Isle of Wight County, VA compare with the U.S. for gyms?
Isle of Wight County has 3.2 gyms per 10,000 households, 58% below the U.S. rate of 7.6. Spending per gym is $2.8M, 2.1 times the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Isle of Wight County would have about 11, against 5 on map listings. There is one business with payroll in the industry for every 5,252 households, against one for every 3,109 across the U.S.
How fast is Isle of Wight County, VA growing?
Population estimates put Isle of Wight County at 41,321 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 15,756 households. Median household income in Isle of Wight County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isle of Wight County scores 85 for gyms (high), #32 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isle of Wight County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Isle of Wight County
Screening a site or an acquisition in Isle of Wight County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.