Groceries and convenience · Metro area · Michigan
Convenience stores in the Muskegon-Norton Shores, MI metro area
The convenience stores in the Muskegon-Norton Shores, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #327 of 387 scored metro areas
#14 of 15 scored metro areas based in Michigan
- Listings
- 63
- 28 chain locations (44%)
- Official establishments
- 25
- +8.7% since 2019
- Household spending a year
- $385.7M
- On groceries · $5,695 a household
- Spending per listing
- $6.1M
- 22% below the U.S.
- Listings per 10k households
- 9.3
- 16% above the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the convenience stores around any address in the Muskegon-Norton Shores metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for convenience stores in the Muskegon-Norton Shores metro area is 28 (lower middle), #327 of 387 scored metro areas and #14 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
Households in the Muskegon-Norton Shores metro area spend about $385.7M a year on groceries, or $5,695 per household, 10% below the U.S. average. That works out to $6.1M per store, 22% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
The Muskegon-Norton Shores metro area has 63 convenience stores on map listings as of September 2026. Of those, 28 are chain locations, or 44%, against 60% across the U.S. Per 10,000 households, that is 9.3, 16% above the U.S. rate of 8.0.
Official counts show 25 businesses with payroll classed as convenience stores in the Muskegon-Norton Shores metro area in 2023, up 8.7% from 2019. That is one for every 2,709 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as convenience stores in the Muskegon-Norton Shores metro area. Population estimates put the population change in the Muskegon-Norton Shores metro area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%).
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 6.9 | 8.0 |
| Spending per listing | $6.1M | $8.8M | $7.9M |
| Households per official establishment | 2,709 | 4,841 | 3,493 |
| Official establishment growth, 2019–2023 | +8.7% | +5.9% | +22.0% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on groceries | $5,695 | $6,009 | $6,319 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 28 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25+8.7% over the period
- Employees, 2023
- 138
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6328 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as convenience stores in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for convenience stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Rapids-Wyoming-Kentwood, MI | 76 | 245 | 5.6 | $11.2M | +2.8% | #32 of 387 |
| 2Ann Arbor, MI | 75 | 50 | 3.3 | $19.4M | −0.4% | #36 of 387 |
| 3Monroe, MI | 74 | 25 | 4.0 | $15.4M | +0.7% | #41 of 387 |
| 4Detroit-Warren-Dearborn, MI | 65 | 842 | 4.8 | $12.9M | +0.1% | #88 of 387 |
| 5Kalamazoo-Portage, MI | 61 | 72 | 6.7 | $9M | +0.8% | #120 of 387 |
| 6Midland, MI | 58 | 20 | 5.7 | $10.7M | +0.3% | #144 of 387 |
| South Bend-Mishawaka, IN-MI | 58 | 78 | 6.1 | $9.7M | +0.1% | #145 of 387 |
| 7Lansing-East Lansing, MI | 52 | 127 | 6.5 | $9.1M | +1.4% | #187 of 387 |
| 8Traverse City, MI | 49 | 70 | 10.7 | $5.8M | +2.2% | #212 of 387 |
| 9Flint, MI | 40 | 121 | 7.2 | $7.9M | −1.1% | #256 of 387 |
| 14Muskegon-Norton Shores, MI | 28 | 63 | 9.3 | $6.1M | +1.8% | #327 of 387 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores41
- Grocery stores49
- Convenience stores28
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Muskegon-Norton Shores, MI metro area?
Map listings as of September 2026 show 63 convenience stores in the Muskegon-Norton Shores metro area. 28 of them (44%) are chain locations. The listings count convenience stores without fuel. Official counts show 25 businesses with payroll classed as convenience stores in 2023, up 8.7% from 2019.
How much do households in the Muskegon-Norton Shores, MI metro area spend on groceries?
About $385.7M a year, or $5,695 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 63 convenience stores on map listings, it comes to $6.1M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for convenience stores?
The Muskegon-Norton Shores metro area has 9.3 convenience stores per 10,000 households, 16% above the U.S. rate of 8.0. Spending per store is $6.1M, 22% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Muskegon-Norton Shores metro area would have about 49, against 63 on map listings. There is one business with payroll in the industry for every 2,709 households, against one for every 3,493 across the U.S. The official count rose 8.7% from 2019 to 2023, against +22.0% for the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 28 for convenience stores (lower middle), #327 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.