Auto · Metro area · Michigan
Collision repair and body shops in the Muskegon-Norton Shores, MI metro area
Competitor counts, household spending and official business counts for collision repair and body shops in the Muskegon-Norton Shores, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #122 of 381 scored metro areas
#6 of 15 scored metro areas based in Michigan
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $68.5M
- On vehicle maintenance and repairs · $1,011 a household
- Spending per listing
- $3.6M
- 17% above the U.S.
- Listings per 10k households
- 2.8
- 10% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the collision repair and body shops around any address in the Muskegon-Norton Shores metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 collision repair and body shops in the Muskegon-Norton Shores metro area. Chain locations make up 11% of them, against 14% across the U.S. Per 10,000 households, that is 2.8, 10% below the U.S. rate of 3.1.
Households in the Muskegon-Norton Shores metro area spend about $68.5M a year on vehicle maintenance and repairs, or $1,011 per household, 6% above the U.S. average. That is about $3.6M of household spending for each shop on map listings, 17% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
The official count of businesses with payroll classed as automotive body, paint and interior repair in the Muskegon-Norton Shores metro area was 14 in 2023. That is one for every 4,838 households, against one for every 3,689 across the U.S.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). The Groundwork market score for collision repair and body shops in the Muskegon-Norton Shores metro area is 61 (upper middle), #122 of 381 scored metro areas and #6 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.9 | 3.1 |
| Spending per listing | $3.6M | $3.5M | $3.1M |
| Households per official establishment | 4,838 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −4.1% | −0.8% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,011 | $1,022 | $958 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 61 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 103
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for collision repair and body shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 78 | 14 | 2.2 | $5.1M | +0.7% | #18 of 381 |
| 2Ann Arbor, MI | 74 | 24 | 1.6 | $6.4M | −0.4% | #29 of 381 |
| South Bend-Mishawaka, IN-MI | 67 | 31 | 2.4 | $4.2M | +0.1% | #77 of 381 |
| 3Jackson, MI | 67 | 16 | 2.6 | $4M | −0.4% | #78 of 381 |
| 4Midland, MI | 67 | 10 | 2.9 | $3.8M | +0.3% | #80 of 381 |
| 5Lansing-East Lansing, MI | 61 | 51 | 2.6 | $3.8M | +1.4% | #121 of 381 |
| 6Muskegon-Norton Shores, MI | 61 | 19 | 2.8 | $3.6M | +1.8% | #122 of 381 |
| 7Kalamazoo-Portage, MI | 57 | 31 | 2.9 | $3.5M | +0.8% | #153 of 381 |
| 8Niles, MI | 53 | 17 | 2.7 | $3.8M | −1.3% | #174 of 381 |
| 9Traverse City, MI | 52 | 21 | 3.2 | $3.4M | +2.2% | #186 of 381 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care54
- Auto repair shops55
- Collision repair and body shops61
- Car washes and detailing54
- Tire shops68
- Oil change and quick lube34
- Gas stations53
- Insurance agencies55
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Muskegon-Norton Shores, MI metro area?
There are 19 collision repair and body shops on map listings in the Muskegon-Norton Shores metro area as of September 2026. 2 of them (11%) are chain locations. The listings count collision repair and auto body shops. Official counts show 14 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Muskegon-Norton Shores, MI metro area spend on vehicle maintenance and repairs?
About $68.5M a year, or $1,011 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 19 collision repair and body shops on map listings, it comes to $3.6M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for collision repair and body shops?
The Muskegon-Norton Shores metro area has 2.8 collision repair and body shops per 10,000 households, 10% below the U.S. rate of 3.1. Spending per shop is $3.6M, 17% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Muskegon-Norton Shores metro area would have about 22, against 19 on map listings. There is one business with payroll in the industry for every 4,838 households, against one for every 3,689 across the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 61 for collision repair and body shops (upper middle), #122 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.