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Electricians in the Muskegon-Norton Shores, MI metro area
Competitor counts, household spending and official business counts for electricians in the Muskegon-Norton Shores, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #248 of 383 scored metro areas
#9 of 15 scored metro areas based in Michigan
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 29
- +11.5% since 2019
- Household spending a year
- $167M
- On home repairs, maintenance and insurance · $2,466 a household
- Spending per listing
- $9.8M
- 18% below the U.S.
- Listings per 10k households
- 2.5
- In line with the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the electricians around any address in the Muskegon-Norton Shores metro area
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 electricians in the Muskegon-Norton Shores metro area. One of them (6%) is a chain location, against 1% across the U.S. That comes to 2.5 for every 10,000 households, in line with the U.S. rate of 2.5.
Households in the Muskegon-Norton Shores metro area spend about $167M a year on home repairs, maintenance and insurance, or $2,466 per household, 18% below the U.S. average. That works out to $9.8M per company, 18% below the U.S. figure of $12M. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade.
Official counts show 29 businesses with payroll classed as electrical contractors in the Muskegon-Norton Shores metro area in 2023, up 11.5% from 2019. That is one for every 2,336 households, against one for every 1,550 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $364K have gone to businesses classed as electrical contractors in the Muskegon-Norton Shores metro area.
Population estimates put the population change in the Muskegon-Norton Shores metro area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The Groundwork market score for electricians in the Muskegon-Norton Shores metro area is 43 (lower middle), #248 of 383 scored metro areas and #9 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.4 | 2.5 |
| Spending per listing | $9.8M | $11.5M | $12M |
| Households per official establishment | 2,336 | 2,080 | 1,550 |
| Official establishment growth, 2019–2023 | +11.5% | +10.7% | +9.2% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,466 | $2,711 | $3,018 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 43 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+11.5% over the period
- Employees, 2023
- 585
- Annual payroll, 2023
- $51.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $364K
SBA-backed loans to businesses classed as electrical contractors in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for electricians, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ann Arbor, MI | 76 | 29 | 1.9 | $15.9M | −0.4% | #16 of 383 |
| 2Monroe, MI | 70 | 11 | 1.7 | $15.7M | +0.7% | #43 of 383 |
| 3Detroit-Warren-Dearborn, MI | 67 | 328 | 1.9 | $15.1M | +0.1% | #59 of 383 |
| South Bend-Mishawaka, IN-MI | 63 | 21 | 1.6 | $16M | +0.1% | #77 of 383 |
| 4Lansing-East Lansing, MI | 58 | 44 | 2.3 | $11.7M | +1.4% | #131 of 383 |
| 5Niles, MI | 55 | 11 | 1.7 | $15M | −1.3% | #152 of 383 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 49 | 128 | 2.9 | $9.8M | +2.8% | #204 of 383 |
| 7Battle Creek, MI | 47 | 12 | 2.3 | $11.2M | −0.6% | #218 of 383 |
| 8Kalamazoo-Portage, MI | 46 | 30 | 2.8 | $9.7M | +0.8% | #225 of 383 |
| 9Muskegon-Norton Shores, MI | 43 | 17 | 2.5 | $9.8M | +1.8% | #248 of 383 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in the Muskegon-Norton Shores, MI metro area?
The Muskegon-Norton Shores metro area has 17 electricians on map listings as of September 2026. One of them (6%) is a chain location. The listings count electricians. Official counts show 29 businesses with payroll classed as electrical contractors in 2023, up 11.5% from 2019.
How much do households in the Muskegon-Norton Shores, MI metro area spend on home repairs, maintenance and insurance?
About $167M a year, or $2,466 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 17 electricians on map listings, it comes to $9.8M per company. The spending figure covers all home repairs, maintenance and insurance, not only electricians. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for electricians?
The Muskegon-Norton Shores metro area has 2.5 electricians per 10,000 households, in line with the U.S. rate of 2.5. Spending per company is $9.8M, 18% below the U.S. figure of $12M. At the national ratio of electricians to household spending, the Muskegon-Norton Shores metro area would have about 14, against 17 on map listings. There is one business with payroll in the industry for every 2,336 households, against one for every 1,550 across the U.S. The official count rose 11.5% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 43 for electricians (lower middle), #248 of 383 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.