Food and drink · Metro area · Michigan
Restaurants and cafes in the Muskegon-Norton Shores, MI metro area
Competitor counts, household spending and official business counts for restaurants and cafes in the Muskegon-Norton Shores, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #127 of 387 scored metro areas
#10 of 15 scored metro areas based in Michigan
- Listings
- 569
- 188 chain locations (33%)
- Official establishments
- 258
- +4.5% since 2019
- Household spending a year
- $236.1M
- On food away from home · $3,486 a household
- Spending per listing
- $415K
- 12% above the U.S.
- Listings per 10k households
- 84.0
- 23% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the restaurants and cafes around any address in the Muskegon-Norton Shores metro area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 569 restaurants and cafes in the Muskegon-Norton Shores metro area. Chain locations make up 33% of them, against 34% across the U.S. Per 10,000 households, that is 84.0, 23% below the U.S. rate of 109.8.
Household spending on food away from home in the Muskegon-Norton Shores metro area comes to about $236.1M a year: $3,486 per household, 14% below the U.S. average. That works out to $415K per restaurant, 12% above the U.S. figure of $371K.
In 2023, official counts showed 258 businesses with payroll in the Muskegon-Norton Shores metro area classed as restaurants and other eating places, up 4.5% from 2019. That is one for every 263 households, against one for every 209 across the U.S. Official counts also show 46 one-person businesses without payroll. Since fiscal 2022, 10 SBA-backed loans worth $3.2M have gone to businesses classed as restaurants and other eating places in the Muskegon-Norton Shores metro area.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). For restaurants and cafes, the Muskegon-Norton Shores metro area has a Groundwork market score of 60 (upper middle): #127 of 387 scored metro areas and #10 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 84.0 | 91.9 | 109.8 |
| Spending per listing | $415K | $422K | $371K |
| Households per official establishment | 263 | 241 | 209 |
| Official establishment growth, 2019–2023 | +4.5% | +4.4% | +6.0% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,486 | $3,875 | $4,070 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 60 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 258+4.5% over the period
- Employees, 2023
- 4,760
- Annual payroll, 2023
- $109.1M
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 569188 chain locations
- Listings at the U.S. rate for this spending
- 637The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $3.2M
SBA-backed loans to businesses classed as restaurants and other eating places in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for restaurants and cafes, numbered among those based in Michigan, with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 79 | 460 | 73.0 | $542K | +0.7% | #17 of 387 |
| 2Grand Rapids-Wyoming-Kentwood, MI | 79 | 3,903 | 88.6 | $462K | +2.8% | #20 of 387 |
| 3Midland, MI | 77 | 269 | 76.9 | $525K | +0.3% | #27 of 387 |
| 4Jackson, MI | 70 | 462 | 73.9 | $495K | −0.4% | #58 of 387 |
| 5Lansing-East Lansing, MI | 66 | 1,743 | 89.8 | $424K | +1.4% | #86 of 387 |
| 6Flint, MI | 64 | 1,282 | 76.6 | $461K | −1.1% | #100 of 387 |
| 7Ann Arbor, MI | 64 | 1,491 | 99.0 | $446K | −0.4% | #102 of 387 |
| 8Bay City, MI | 61 | 350 | 77.6 | $447K | −1.6% | #119 of 387 |
| 9Detroit-Warren-Dearborn, MI | 61 | 16,792 | 94.9 | $424K | +0.1% | #120 of 387 |
| 10Muskegon-Norton Shores, MI | 60 | 569 | 84.0 | $415K | +1.8% | #127 of 387 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes60
- Sit-down restaurants62
- Fast food and sandwich shops47
- Pizza36
- Coffee shops and cafes67
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Muskegon-Norton Shores, MI metro area?
The Muskegon-Norton Shores metro area has 569 restaurants and cafes on map listings as of September 2026. 188 of them (33%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 258 businesses with payroll classed as restaurants and other eating places in 2023, up 4.5% from 2019. Another 46 one-person businesses have no payroll, by official counts.
How much do households in the Muskegon-Norton Shores, MI metro area spend on food away from home?
About $236.1M a year, or $3,486 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 569 restaurants and cafes on map listings, it comes to $415K per restaurant. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for restaurants and cafes?
The Muskegon-Norton Shores metro area has 84.0 restaurants and cafes per 10,000 households, 23% below the U.S. rate of 109.8. Spending per restaurant is $415K, 12% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Muskegon-Norton Shores metro area would have about 637, against 569 on map listings. There is one business with payroll in the industry for every 263 households, against one for every 209 across the U.S. The official count rose 4.5% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 60 for restaurants and cafes (upper middle), #127 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.