Pets · Metro area · Michigan
Pet stores in the Muskegon-Norton Shores, MI metro area
How the Muskegon-Norton Shores, MI metro area compares with other metro areas and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #66 of 382 scored metro areas
#1 of 15 scored metro areas based in Michigan
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $50.7M
- On pets · $749 a household
- Spending per listing
- $7.2M
- 60% above the U.S.
- Listings per 10k households
- 1.0
- 50% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the pet stores around any address in the Muskegon-Norton Shores metro area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $749 per household (18% below the U.S. average), households in the Muskegon-Norton Shores metro area spend about $50.7M a year on pets. Spread across 7 pet stores, that is $7.2M per store, 60% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
The Muskegon-Norton Shores metro area has 7 pet stores on map listings as of September 2026. 3 of them (43%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 1.0, 50% below the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in the Muskegon-Norton Shores metro area was 3 in 2023. That is one for every 22,577 households, against one for every 13,024 across the U.S.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). For pet stores, the Muskegon-Norton Shores metro area has a Groundwork market score of 68 (upper middle): #66 of 382 scored metro areas and #1 of 15 scored metro areas based in Michigan. That puts it in the top quarter of metro areas.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 1.8 | 2.0 |
| Spending per listing | $7.2M | $4.6M | $4.5M |
| Households per official establishment | 22,577 | 13,960 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −3.6% | −1.6% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on pets | $749 | $843 | $909 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 68 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for pet stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muskegon-Norton Shores, MI | 68 | 7 | 1.0 | $7.2M | +1.8% | #66 of 382 |
| 2Detroit-Warren-Dearborn, MI | 56 | 299 | 1.7 | $5.2M | +0.1% | #139 of 382 |
| 3Lansing-East Lansing, MI | 56 | 31 | 1.6 | $5.2M | +1.4% | #141 of 382 |
| 4Grand Rapids-Wyoming-Kentwood, MI | 56 | 81 | 1.8 | $4.9M | +2.8% | #143 of 382 |
| 5Niles, MI | 51 | 11 | 1.7 | $4.6M | −1.3% | #178 of 382 |
| South Bend-Mishawaka, IN-MI | 48 | 24 | 1.9 | $4.3M | +0.1% | #203 of 382 |
| 6Ann Arbor, MI | 47 | 30 | 2.0 | $4.9M | −0.4% | #211 of 382 |
| 7Jackson, MI | 45 | 12 | 1.9 | $4.1M | −0.4% | #227 of 382 |
| 8Monroe, MI | 45 | 15 | 2.4 | $3.6M | +0.7% | #230 of 382 |
| 9Kalamazoo-Portage, MI | 44 | 18 | 1.7 | $5M | +0.8% | #236 of 382 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses54
- Veterinarians50
- Pet grooming and boarding39
- Pet stores68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Muskegon-Norton Shores, MI metro area?
Map listings as of September 2026 show 7 pet stores in the Muskegon-Norton Shores metro area. 3 of them (43%) are chain locations. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Muskegon-Norton Shores, MI metro area spend on pets?
About $50.7M a year, or $749 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 7 pet stores on map listings, it comes to $7.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for pet stores?
The Muskegon-Norton Shores metro area has 1.0 pet stores per 10,000 households, 50% below the U.S. rate of 2.0. Spending per store is $7.2M, 60% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Muskegon-Norton Shores metro area would have about 11, against 7 on map listings. There is one business with payroll in the industry for every 22,577 households, against one for every 13,024 across the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 68 for pet stores (upper middle), #66 of 382 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.