Groundwork

Clothing and laundry · Metro area · Michigan

Dry cleaners in the Muskegon-Norton Shores, MI metro area

The dry cleaners in the Muskegon-Norton Shores, MI metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$120.6M
On clothing, shoes and related services · $1,780 a household
Spending per listing
$60.3M
Too few listings to compare
Listings per 10k households
0.3
Too few listings to compare
Population, 2025
177,901
+1.8% since 2020

See the dry cleaners around any address in the Muskegon-Norton Shores metro area

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 2 dry cleaners in the Muskegon-Norton Shores metro area. That is 0.3 per 10,000 households.

Household spending on clothing, shoes and related services in the Muskegon-Norton Shores metro area comes to about $120.6M a year: $1,780 per household, 13% below the U.S. average. That works out to $60.3M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as dry cleaning and laundry services in the Muskegon-Norton Shores metro area in 2023. That is one for every 16,933 households, against one for every 8,177 across the U.S.

Population estimates show the Muskegon-Norton Shores metro area grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). With 2 dry cleaners on map listings, the Muskegon-Norton Shores metro area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Muskegon-Norton Shores metro area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Muskegon-Norton Shores, MI metro area compared with Michigan and the U.S.
MeasureMuskegon-Norton Shores metro areaMichiganU.S.
Listings per 10k households0.31.01.3
Spending per listing$60.3M$19.4M$15.7M
Households per official establishment16,93311,3558,177
Official establishment growth, 2019–2023n/a−20.6%−18.7%
Population growth, 2020–2025+1.8%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,780$1,975$2,055
Median household income$65,024$72,875$80,734
Groundwork market scoreNot scored45

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
11
Annual payroll, 2023
$288K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as dry cleaning and laundry services in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Muskegon-Norton Shores metro area

Population, 2025 estimate
177,901+1.8% since 2020
Households
67,732
Median age
40.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
504 sq. mi.
People per square mile
349
Median household income
$65,024+27.9% vs. 2015–2019, before inflation
Average household income
$81,950
Median home value
$198,300
Jobs located here
56,600
Daytime population
160,507Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Muskegon-Norton Shores metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Dry cleaners across Michigan

Every Michigan market ranked →

The highest-scoring metro areas in Michigan for dry cleaners, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.

Top metro areas in Michigan

Metro areas in Michigan ranked for dry cleaners by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grand Rapids-Wyoming-Kentwood, MI69421.0$21.6M+2.8%#35 of 272
2Flint, MI64100.6$30.4M−1.1%#53 of 272
South Bend-Mishawaka, IN-MI58100.8$24.3M+0.1%#94 of 272
3Kalamazoo-Portage, MI57111.0$19.3M+0.8%#104 of 272
4Saginaw, MI5370.9$20.1M−1.1%#130 of 272
5Ann Arbor, MI51191.3$17.8M−0.4%#147 of 272
6Lansing-East Lansing, MI47241.2$15.7M+1.4%#162 of 272
7Detroit-Warren-Dearborn, MI322561.4$14.2M+0.1%#224 of 272
Muskegon-Norton Shores, MINot scored20.3$60.3M+1.8%

Other business types in the Muskegon-Norton Shores metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dry cleaners are in the Muskegon-Norton Shores, MI metro area?

The Muskegon-Norton Shores metro area has 2 dry cleaners on map listings as of September 2026. The listings count dry cleaners. Official counts show 4 businesses with payroll classed as dry cleaning and laundry services in 2023.

How much do households in the Muskegon-Norton Shores, MI metro area spend on clothing, shoes and related services?

About $120.6M a year, or $1,780 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2 dry cleaners on map listings, it comes to $60.3M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.

How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for dry cleaners?

The Muskegon-Norton Shores metro area has 2 dry cleaners on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of dry cleaners to household spending, the Muskegon-Norton Shores metro area would have about 8, against 2 on map listings. There is one business with payroll in the industry for every 16,933 households, against one for every 8,177 across the U.S.

How fast is the Muskegon-Norton Shores, MI metro area growing?

Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area has no market score for dry cleaners: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in the Muskegon-Norton Shores metro area

Screening a site or an acquisition in the Muskegon-Norton Shores metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.