Clothing and laundry · Metro area · Michigan
Clothing, shoe and laundry businesses in the Muskegon-Norton Shores, MI metro area
The clothing, shoe and laundry businesses in the Muskegon-Norton Shores, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #181 of 387 scored metro areas
#12 of 15 scored metro areas based in Michigan
- Listings
- 125
- 49 chain locations (39%)
- Official establishments
- 48
- −9.4% since 2019
- Household spending a year
- $120.6M
- On clothing, shoes and related services · $1,780 a household
- Spending per listing
- $965K
- 10% above the U.S.
- Listings per 10k households
- 18.5
- 21% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the clothing, shoe and laundry businesses around any address in the Muskegon-Norton Shores metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Muskegon-Norton Shores metro area spend about $120.6M a year on clothing, shoes and related services, or $1,780 per household, 13% below the U.S. average. That works out to $965K per business, 10% above the U.S. figure of $880K.
There are 125 clothing, shoe and laundry businesses on map listings in the Muskegon-Norton Shores metro area as of September 2026. Chain locations make up 39% of them, against 37% across the U.S. Per 10,000 households, that is 18.5, 21% below the U.S. rate of 23.3.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Muskegon-Norton Shores metro area was 48 in 2023, down 9.4% from 2019. That is one for every 1,411 households, against one for every 1,008 across the U.S. Official counts also show 94 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $763K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Muskegon-Norton Shores metro area.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). The Muskegon-Norton Shores metro area scores 53 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #181 of 387 scored metro areas and #12 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 19.7 | 23.3 |
| Spending per listing | $965K | $1M | $880K |
| Households per official establishment | 1,411 | 1,225 | 1,008 |
| Official establishment growth, 2019–2023 | −9.4% | −13.5% | −12.0% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,780 | $1,975 | $2,055 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 53 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48−9.4% over the period
- Employees, 2023
- 566
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- 94Businesses with no payroll
- Map listings, September 2026
- 12549 chain locations
- Listings at the U.S. rate for this spending
- 137The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $763K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for clothing, shoe and laundry businesses, numbered among those based in Michigan, with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 80 | 58 | 9.2 | $2.2M | +0.7% | #18 of 387 |
| 2Midland, MI | 79 | 50 | 14.3 | $1.4M | +0.3% | #22 of 387 |
| 3Jackson, MI | 68 | 87 | 13.9 | $1.3M | −0.4% | #64 of 387 |
| 4Ann Arbor, MI | 66 | 271 | 18.0 | $1.2M | −0.4% | #83 of 387 |
| 5Battle Creek, MI | 64 | 80 | 15.0 | $1.2M | −0.6% | #98 of 387 |
| 6Bay City, MI | 63 | 61 | 13.5 | $1.3M | −1.6% | #106 of 387 |
| 7Lansing-East Lansing, MI | 62 | 359 | 18.5 | $1M | +1.4% | #115 of 387 |
| 8Grand Rapids-Wyoming-Kentwood, MI | 62 | 885 | 20.1 | $1M | +2.8% | #117 of 387 |
| 9Kalamazoo-Portage, MI | 61 | 187 | 17.5 | $1.1M | +0.8% | #121 of 387 |
| 10Niles, MI | 60 | 111 | 17.3 | $1.1M | −1.3% | #125 of 387 |
| 12Muskegon-Norton Shores, MI | 53 | 125 | 18.5 | $965K | +1.8% | #181 of 387 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry53
- Clothing and shoe stores47
- Laundromats56
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Muskegon-Norton Shores, MI metro area?
As of September 2026, map listings count 125 clothing, shoe and laundry businesses in the Muskegon-Norton Shores metro area. 49 of them (39%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 48 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 9.4% from 2019. Another 94 one-person businesses have no payroll, by official counts.
How much do households in the Muskegon-Norton Shores, MI metro area spend on clothing, shoes and related services?
About $120.6M a year, or $1,780 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 125 clothing, shoe and laundry businesses on map listings, it comes to $965K per business. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Muskegon-Norton Shores metro area has 18.5 clothing, shoe and laundry businesses per 10,000 households, 21% below the U.S. rate of 23.3. Spending per business is $965K, 10% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Muskegon-Norton Shores metro area would have about 137, against 125 on map listings. There is one business with payroll in the industry for every 1,411 households, against one for every 1,008 across the U.S. The official count fell 9.4% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 53 for clothing, shoe and laundry businesses (upper middle), #181 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.