Groceries and convenience · Metro area · Michigan
Grocery and convenience stores in the Muskegon-Norton Shores, MI metro area
Competitor counts, household spending and official business counts for grocery and convenience stores in the Muskegon-Norton Shores, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #257 of 387 scored metro areas
#9 of 15 scored metro areas based in Michigan
- Listings
- 117
- 47 chain locations (40%)
- Official establishments
- 43
- +10.3% since 2019
- Household spending a year
- $385.7M
- On groceries · $5,695 a household
- Spending per listing
- $3.3M
- 3% below the U.S.
- Listings per 10k households
- 17.3
- 7% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the grocery and convenience stores around any address in the Muskegon-Norton Shores metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Muskegon-Norton Shores metro area comes to about $385.7M a year: $5,695 per household, 10% below the U.S. average. That is about $3.3M of household spending for each store on map listings, 3% below the U.S. figure of $3.4M.
The Muskegon-Norton Shores metro area has 117 grocery and convenience stores on map listings as of September 2026. Of those, 47 are chain locations, or 40%, against 42% across the U.S. That is 17.3 per 10,000 households, 7% below the U.S. rate of 18.7.
The official count of businesses with payroll classed as grocery and convenience stores in the Muskegon-Norton Shores metro area was 43 in 2023, up 10.3% from 2019. That is one for every 1,575 households, against one for every 1,293 across the U.S. Official counts list 26 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as grocery and convenience stores in the Muskegon-Norton Shores metro area.
Population estimates put the population change in the Muskegon-Norton Shores metro area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For grocery and convenience stores, the Muskegon-Norton Shores metro area has a Groundwork market score of 41 (lower middle): #257 of 387 scored metro areas and #9 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 17.3 | 18.7 |
| Spending per listing | $3.3M | $3.5M | $3.4M |
| Households per official establishment | 1,575 | 1,613 | 1,293 |
| Official establishment growth, 2019–2023 | +10.3% | +0.2% | +7.2% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on groceries | $5,695 | $6,009 | $6,319 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 41 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43+10.3% over the period
- Employees, 2023
- 491
- Annual payroll, 2023
- $12.6M
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 11747 chain locations
- Listings at the U.S. rate for this spending
- 114The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as grocery and convenience stores in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for grocery and convenience stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 73 | 79 | 12.5 | $4.9M | +0.7% | #39 of 387 |
| 2Ann Arbor, MI | 71 | 180 | 12.0 | $5.4M | −0.4% | #51 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 66 | 729 | 16.6 | $3.8M | +2.8% | #86 of 387 |
| 4Detroit-Warren-Dearborn, MI | 62 | 2,492 | 14.1 | $4.3M | +0.1% | #112 of 387 |
| 5Midland, MI | 60 | 54 | 15.4 | $4M | +0.3% | #126 of 387 |
| 6Kalamazoo-Portage, MI | 58 | 155 | 14.5 | $4.2M | +0.8% | #137 of 387 |
| South Bend-Mishawaka, IN-MI | 56 | 186 | 14.5 | $4M | +0.1% | #155 of 387 |
| 7Lansing-East Lansing, MI | 56 | 302 | 15.6 | $3.8M | +1.4% | #156 of 387 |
| 8Jackson, MI | 45 | 105 | 16.8 | $3.5M | −0.4% | #232 of 387 |
| 9Muskegon-Norton Shores, MI | 41 | 117 | 17.3 | $3.3M | +1.8% | #257 of 387 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores41
- Grocery stores49
- Convenience stores28
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Muskegon-Norton Shores, MI metro area?
Map listings as of September 2026 show 117 grocery and convenience stores in the Muskegon-Norton Shores metro area. 47 of them (40%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 43 businesses with payroll classed as grocery and convenience stores in 2023, up 10.3% from 2019. Official counts also show 26 one-person businesses without payroll.
How much do households in the Muskegon-Norton Shores, MI metro area spend on groceries?
About $385.7M a year, or $5,695 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 117 grocery and convenience stores on map listings, it comes to $3.3M per store. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for grocery and convenience stores?
The Muskegon-Norton Shores metro area has 17.3 grocery and convenience stores per 10,000 households, 7% below the U.S. rate of 18.7. Spending per store is $3.3M, 3% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Muskegon-Norton Shores metro area would have about 114, against 117 on map listings. There is one business with payroll in the industry for every 1,575 households, against one for every 1,293 across the U.S. The official count rose 10.3% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 41 for grocery and convenience stores (lower middle), #257 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.