Pets · Metro area · Michigan
Pet grooming and boarding businesses in the Muskegon-Norton Shores, MI metro area
The pet grooming and boarding businesses in the Muskegon-Norton Shores, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #279 of 386 scored metro areas
#7 of 15 scored metro areas based in Michigan
- Listings
- 22
- 3 chain locations (14%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $50.7M
- On pets · $749 a household
- Spending per listing
- $2.3M
- 9% below the U.S.
- Listings per 10k households
- 3.2
- 11% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the pet grooming and boarding businesses around any address in the Muskegon-Norton Shores metro area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 22 pet grooming and boarding businesses in the Muskegon-Norton Shores metro area. Of those, 3 are chain locations, or 14%, against 9% across the U.S. Per 10,000 households, that is 3.2, 11% below the U.S. rate of 3.6.
Households in the Muskegon-Norton Shores metro area spend about $50.7M a year on pets, or $749 per household, 18% below the U.S. average. Spread across 22 pet grooming and boarding businesses, that is $2.3M per business, 9% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in the Muskegon-Norton Shores metro area classed as pet care (except veterinary). That is one for every 4,515 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $677K has gone to businesses classed as pet care (except veterinary) in the Muskegon-Norton Shores metro area.
Population estimates put the population change in the Muskegon-Norton Shores metro area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For pet grooming and boarding businesses, the Muskegon-Norton Shores metro area has a Groundwork market score of 39 (lower middle): #279 of 386 scored metro areas and #7 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 3.8 | 3.6 |
| Spending per listing | $2.3M | $2.2M | $2.5M |
| Households per official establishment | 4,515 | 5,995 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +33.1% | +25.2% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on pets | $749 | $843 | $909 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 39 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 129
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 223 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $677K
SBA-backed loans to businesses classed as pet care (except veterinary) in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| South Bend-Mishawaka, IN-MI | 65 | 32 | 2.5 | $3.2M | +0.1% | #77 of 386 |
| 1Detroit-Warren-Dearborn, MI | 62 | 545 | 3.1 | $2.9M | +0.1% | #102 of 386 |
| 2Monroe, MI | 58 | 22 | 3.5 | $2.5M | +0.7% | #137 of 386 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 56 | 172 | 3.9 | $2.3M | +2.8% | #152 of 386 |
| 4Ann Arbor, MI | 50 | 59 | 3.9 | $2.5M | −0.4% | #201 of 386 |
| 5Lansing-East Lansing, MI | 49 | 72 | 3.7 | $2.2M | +1.4% | #208 of 386 |
| 6Jackson, MI | 46 | 24 | 3.8 | $2.1M | −0.4% | #233 of 386 |
| 7Muskegon-Norton Shores, MI | 39 | 22 | 3.2 | $2.3M | +1.8% | #279 of 386 |
| 8Flint, MI | 39 | 65 | 3.9 | $2M | −1.1% | #282 of 386 |
| 9Battle Creek, MI | 38 | 20 | 3.8 | $2M | −0.6% | #287 of 386 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses54
- Veterinarians50
- Pet grooming and boarding39
- Pet stores68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Muskegon-Norton Shores, MI metro area?
There are 22 pet grooming and boarding businesses on map listings in the Muskegon-Norton Shores metro area as of September 2026. 3 of them (14%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 15 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in the Muskegon-Norton Shores, MI metro area spend on pets?
About $50.7M a year, or $749 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 22 pet grooming and boarding businesses on map listings, it comes to $2.3M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for pet grooming and boarding businesses?
The Muskegon-Norton Shores metro area has 3.2 pet grooming and boarding businesses per 10,000 households, 11% below the U.S. rate of 3.6. Spending per business is $2.3M, 9% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Muskegon-Norton Shores metro area would have about 20, against 22 on map listings. There is one business with payroll in the industry for every 4,515 households, against one for every 5,057 across the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 39 for pet grooming and boarding businesses (lower middle), #279 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.