Funeral services · County · Alabama
Funeral homes in Marshall County, AL
The funeral homes in Marshall County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #425 of 1,472 scored counties
#10 of 43 scored counties in Alabama
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.2M
- On funerals · $143 a household
- Spending per listing
- $474K
- 30% below the U.S.
- Listings per 10k households
- 3.0
- 43% above the U.S.
- Population, 2025
- 103,537
- +6.0% since 2020
See the funeral homes around any address in Marshall County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Marshall County comes to about $5.2M a year: $143 per household, in line with the U.S. average. That is about $474K of household spending for each home on map listings, 30% below the U.S. figure of $679K.
Marshall County has 11 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 3.0 for every 10,000 households, 43% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Marshall County was 3 in 2023. That is one for every 12,153 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). Marshall County scores 63 (upper middle) on the Groundwork market score for funeral homes, ranking #425 of 1,472 scored counties and #10 of 43 scored counties in Alabama.
How Marshall County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.8 | 2.1 |
| Spending per listing | $474K | $496K | $679K |
| Households per official establishment | 12,153 | 7,008 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +2.9% | −1.7% |
| Population growth, 2020–2025 | +6.0% | +3.2% | +3.1% |
| Spending per household on funerals | $143 | $139 | $143 |
| Median household income | $62,571 | $63,999 | $80,734 |
| Groundwork market score | 63 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $399K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 103,537+6.0% since 2020
- Households
- 36,459
- Median age
- 38.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 176
- Median household income
- $62,571+36.1% vs. 2015–2019, before inflation
- Average household income
- $84,886
- Median home value
- $201,500
- Jobs located here
- 40,328
- Daytime population
- 98,763Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for funeral homes, numbered among those based in Alabama, with Marshall County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baldwin County, AL | 88 | 13 | 1.3 | $1.2M | +14.8% | #28 of 1,472 |
| 2Shelby County, AL | 78 | 8 | 0.9 | $1.5M | +6.5% | #87 of 1,472 |
| 3Madison County, AL | 77 | 14 | 0.8 | $1.5M | +11.0% | #101 of 1,472 |
| 4Lee County, AL | 75 | 6 | 0.9 | $1.3M | +8.6% | #129 of 1,472 |
| 5St. Clair County, AL | 69 | 8 | 2.3 | $625K | +7.1% | #268 of 1,472 |
| 6Tuscaloosa County, AL | 65 | 12 | 1.3 | $872K | +3.8% | #352 of 1,472 |
| 7Cullman County, AL | 63 | 7 | 2.0 | $740K | +6.7% | #401 of 1,472 |
| 8Limestone County, AL | 63 | 8 | 2.0 | $676K | +18.0% | #409 of 1,472 |
| 9Morgan County, AL | 63 | 11 | 2.2 | $641K | +2.6% | #414 of 1,472 |
| 10Marshall County, AL | 63 | 11 | 3.0 | $474K | +6.0% | #425 of 1,472 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes63
Questions
How many funeral homes are in Marshall County, AL?
Map listings as of September 2026 show 11 funeral homes in Marshall County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Marshall County, AL spend on funerals?
About $5.2M a year, or $143 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $474K per home. It is estimated from the incomes of the 36,459 households in Marshall County and national spending patterns by income.
How does Marshall County, AL compare with the U.S. for funeral homes?
Marshall County has 3.0 funeral homes per 10,000 households, 43% above the U.S. rate of 2.1. Spending per home is $474K, 30% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Marshall County would have about 8, against 11 on map listings. There is one business with payroll in the industry for every 12,153 households, against one for every 8,510 across the U.S.
How fast is Marshall County, AL growing?
Population estimates put Marshall County at 103,537 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 36,459 households. The median household income in Marshall County is $62,571 a year, 22% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 63 for funeral homes (upper middle), #425 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.