Clothing and laundry · County · New Mexico
Dry cleaners in Santa Fe County, NM
The dry cleaners in Santa Fe County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #411 of 507 scored counties
#3 of 5 scored counties in New Mexico
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $130.4M
- On clothing, shoes and related services · $1,842 a household
- Spending per listing
- $13M
- 17% below the U.S.
- Listings per 10k households
- 1.4
- 8% above the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the dry cleaners around any address in Santa Fe County
The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for dry cleaners in Santa Fe County is 33 (lower middle), #411 of 507 scored counties and #3 of 5 scored counties in New Mexico. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 10 dry cleaners in Santa Fe County. 2 of them (20%) are chain locations, against 23% across the U.S. Per 10,000 households, that is 1.4, 8% above the U.S. rate of 1.3.
At $1,842 per household (10% below the U.S. average), households in Santa Fe County spend about $130.4M a year on clothing, shoes and related services. That is about $13M of household spending for each shop on map listings, 17% below the U.S. figure of $15.7M. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade.
The official count of businesses with payroll classed as dry cleaning and laundry services in Santa Fe County was 9 in 2023. That is one for every 7,863 households, against one for every 8,177 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.6M has gone to businesses classed as dry cleaning and laundry services in Santa Fe County. Population estimates show Santa Fe County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Santa Fe County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.0 | 1.3 |
| Spending per listing | $13M | $15.8M | $15.7M |
| Households per official establishment | 7,863 | 14,691 | 8,177 |
| Official establishment growth, 2019–2023 | n/a | −10.9% | −18.7% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,842 | $1,645 | $2,055 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 33 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 74
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.6M
SBA-backed loans to businesses classed as dry cleaning and laundry services in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Fe County
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Fe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.
Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDry cleaners across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for dry cleaners, numbered among those based in New Mexico, with Santa Fe County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 64 | 5 | 0.9 | $20.9M | +6.9% | #119 of 507 |
| 2Bernalillo County, NM | 37 | 36 | 1.3 | $13.5M | −1.4% | #380 of 507 |
| 3Santa Fe County, NM | 33 | 10 | 1.4 | $13M | +1.2% | #411 of 507 |
| 4Lea County, NM | 7 | 7 | 2.8 | $6M | +0.2% | #504 of 507 |
| 5Chaves County, NM | 2 | 5 | 2.1 | $7.1M | −2.7% | #506 of 507 |
Other business types in Santa Fe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry23
- Clothing and shoe stores24
- Laundromats57
- Dry cleaners33
Home services
Real estate
Funeral services
Questions
How many dry cleaners are in Santa Fe County, NM?
Santa Fe County has 10 dry cleaners on map listings as of September 2026. 2 of them (20%) are chain locations. The listings count dry cleaners. Official counts show 9 businesses with payroll classed as dry cleaning and laundry services in 2023.
How much do households in Santa Fe County, NM spend on clothing, shoes and related services?
About $130.4M a year, or $1,842 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 10 dry cleaners on map listings, it comes to $13M per shop. The spending figure covers all clothing, shoes and related services, not only dry cleaners. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.
How does Santa Fe County, NM compare with the U.S. for dry cleaners?
Santa Fe County has 1.4 dry cleaners per 10,000 households, 8% above the U.S. rate of 1.3. Spending per shop is $13M, 17% below the U.S. figure of $15.7M. At the national ratio of dry cleaners to household spending, Santa Fe County would have about 8, against 10 on map listings. There is one business with payroll in the industry for every 7,863 households, against one for every 8,177 across the U.S.
How fast is Santa Fe County, NM growing?
Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 33 for dry cleaners (lower middle), #411 of 507 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Fe County. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dry cleaners · All 56 business types in Santa Fe County
Screening a site or an acquisition in Santa Fe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.