Groundwork

Beauty and personal care · County · Connecticut

Hair salons in the Northwest Hills Planning Region, CT

The hair salons in the Northwest Hills Planning Region, CT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #265 of 2,339 scored counties
#2 of 9 scored counties in Connecticut

Listings
101
12 chain locations (12%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$52.9M
On personal care products and services · $1,107 a household
Spending per listing
$524K
22% above the U.S.
Listings per 10k households
21.1
10% below the U.S.
Population, 2025
114,690
+2.2% since 2020

See the hair salons around any address in the Northwest Hills Planning Region

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Northwest Hills Planning Region comes to about $52.9M a year: $1,107 per household, 10% above the U.S. average. That works out to $524K per salon, 22% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The Northwest Hills Planning Region has 101 hair salons on map listings as of September 2026. Chain locations make up 12% of them, against 14% across the U.S. That comes to 21.1 for every 10,000 households, 10% below the U.S. rate of 23.4.

In 2023, official counts showed 19 businesses with payroll in the Northwest Hills Planning Region classed as beauty salons. That is one for every 2,518 households, against one for every 1,535 across the U.S. Official counts list 234 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $282K has gone to businesses classed as beauty salons in the Northwest Hills Planning Region.

Between 2020 and 2025, the population of the Northwest Hills Planning Region grew 2.2%, slower than the U.S. (+3.1%). The Northwest Hills Planning Region scores 71 (upper middle) on the Groundwork market score for hair salons, ranking #265 of 2,339 scored counties and #2 of 9 scored counties in Connecticut. That puts it in the top quarter of counties.

How the Northwest Hills Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Northwest Hills Planning Region, CT compared with Connecticut and the U.S.
MeasureNorthwest Hills Planning RegionConnecticutU.S.
Listings per 10k households21.126.523.4
Spending per listing$524K$425K$430K
Households per official establishment2,5181,3671,535
Official establishment growth, 2019–2023n/a−8.6%+6.0%
Population growth, 2020–2025+2.2%+3.0%+3.1%
Spending per household on personal care products and services$1,107$1,124$1,005
Median household income$93,551$95,781$80,734
Groundwork market score7148

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19
Employees, 2023
126
Annual payroll, 2023
$4.2M
One-person businesses, 2023
234Businesses with no payroll
Map listings, September 2026
10112 chain locations
Listings at the U.S. rate for this spending
123The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$282K

SBA-backed loans to businesses classed as beauty salons in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Northwest Hills Planning Region

Population, 2025 estimate
114,690+2.2% since 2020
Households
47,845
Median age
47.0
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
787 sq. mi.
People per square mile
144
Median household income
$93,551
Average household income
$131,679
Median home value
$335,600
Jobs located here
36,871
Daytime population
93,666Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Northwest Hills Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for hair salons, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northeastern Connecticut Planning Region, CT727819.8$541K+3.0%#243 of 2,339
2Northwest Hills Planning Region, CT7110121.1$524K+2.2%#265 of 2,339
3Lower Connecticut River Valley Planning Region, CT6116322.0$529K+2.3%#636 of 2,339
4Naugatuck Valley Planning Region, CT6139321.8$483K+3.2%#641 of 2,339
5Greater Bridgeport Planning Region, CT6030325.3$439K+4.1%#693 of 2,339
6Southeastern Connecticut Planning Region, CT5924721.3$490K+2.0%#740 of 2,339
7Western Connecticut Planning Region, CT5070830.1$433K+3.5%#1,187 of 2,339
8Capitol Planning Region, CT481,10828.3$389K+3.1%#1,296 of 2,339
9South Central Connecticut Planning Region, CT4469430.1$358K+2.5%#1,493 of 2,339

Other business types in the Northwest Hills Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many hair salons are in the Northwest Hills Planning Region, CT?

Map listings as of September 2026 show 101 hair salons in the Northwest Hills Planning Region. 12 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023. Official counts also show 234 one-person businesses without payroll.

How much do households in the Northwest Hills Planning Region, CT spend on personal care products and services?

About $52.9M a year, or $1,107 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 101 hair salons on map listings, it comes to $524K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.

How does the Northwest Hills Planning Region, CT compare with the U.S. for hair salons?

The Northwest Hills Planning Region has 21.1 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $524K, 22% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Northwest Hills Planning Region would have about 123, against 101 on map listings. There is one business with payroll in the industry for every 2,518 households, against one for every 1,535 across the U.S.

How fast is the Northwest Hills Planning Region, CT growing?

Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 71 for hair salons (upper middle), #265 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in the Northwest Hills Planning Region

Screening a site or an acquisition in the Northwest Hills Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.