Groundwork

Fitness and classes · County · Connecticut

Gyms and studios in the Northwest Hills Planning Region, CT

The gyms and studios in the Northwest Hills Planning Region, CT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #906 of 2,088 scored counties
#4 of 9 scored counties in Connecticut

Listings
82
5 chain locations (6%)
Official establishments
30
Businesses with payroll, 2023
Household spending a year
$52.8M
On memberships, classes and admissions · $1,105 a household
Spending per listing
$644K
3% below the U.S.
Listings per 10k households
17.1
15% above the U.S.
Population, 2025
114,690
+2.2% since 2020

See the gyms and studios around any address in the Northwest Hills Planning Region

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 82 gyms and studios in the Northwest Hills Planning Region. Of those, 5 are chain locations, or 6%, against 20% across the U.S. That comes to 17.1 for every 10,000 households, 15% above the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in the Northwest Hills Planning Region comes to about $52.8M a year: $1,105 per household, 12% above the U.S. average. That is about $644K of household spending for each location on map listings, 3% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Northwest Hills Planning Region was 30 in 2023. That is one for every 1,595 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as fitness centers and recreation instruction in the Northwest Hills Planning Region.

Population estimates put the population change in the Northwest Hills Planning Region from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Northwest Hills Planning Region is 53 (upper middle), #906 of 2,088 scored counties and #4 of 9 scored counties in Connecticut.

How the Northwest Hills Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Northwest Hills Planning Region, CT compared with Connecticut and the U.S.
MeasureNorthwest Hills Planning RegionConnecticutU.S.
Listings per 10k households17.119.914.9
Spending per listing$644K$582K$662K
Households per official establishment1,5951,2261,641
Official establishment growth, 2019–2023n/a−0.7%+8.2%
Population growth, 2020–2025+2.2%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,105$1,158$983
Median household income$93,551$95,781$80,734
Groundwork market score5342

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30
Employees, 2023
291
Annual payroll, 2023
$7.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
825 chain locations
Listings at the U.S. rate for this spending
80The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Northwest Hills Planning Region

Population, 2025 estimate
114,690+2.2% since 2020
Households
47,845
Median age
47.0
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
787 sq. mi.
People per square mile
144
Median household income
$93,551
Average household income
$131,679
Median home value
$335,600
Jobs located here
36,871
Daytime population
93,666Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Northwest Hills Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for gyms and studios, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northeastern Connecticut Planning Region, CT695112.9$780K+3.0%#287 of 2,088
2Greater Bridgeport Planning Region, CT5919416.2$718K+4.1%#641 of 2,088
3Naugatuck Valley Planning Region, CT5728515.8$644K+3.2%#736 of 2,088
4Northwest Hills Planning Region, CT538217.1$644K+2.2%#906 of 2,088
5Southeastern Connecticut Planning Region, CT5019717.0$581K+2.0%#1,062 of 2,088
6Capitol Planning Region, CT4973818.9$590K+3.1%#1,117 of 2,088
7Lower Connecticut River Valley Planning Region, CT4615821.3$567K+2.3%#1,266 of 2,088
8Western Connecticut Planning Region, CT4367628.7$532K+3.5%#1,399 of 2,088
9South Central Connecticut Planning Region, CT4347420.5$520K+2.5%#1,402 of 2,088

Other business types in the Northwest Hills Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Fitness and classes

Funeral services

Questions

How many gyms and studios are in the Northwest Hills Planning Region, CT?

There are 82 gyms and studios on map listings in the Northwest Hills Planning Region as of September 2026. 5 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 30 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Northwest Hills Planning Region, CT spend on memberships, classes and admissions?

About $52.8M a year, or $1,105 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 82 gyms and studios on map listings, it comes to $644K per location. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.

How does the Northwest Hills Planning Region, CT compare with the U.S. for gyms and studios?

The Northwest Hills Planning Region has 17.1 gyms and studios per 10,000 households, 15% above the U.S. rate of 14.9. Spending per location is $644K, 3% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Northwest Hills Planning Region would have about 80, against 82 on map listings. There is one business with payroll in the industry for every 1,595 households, against one for every 1,641 across the U.S.

How fast is the Northwest Hills Planning Region, CT growing?

Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 53 for gyms and studios (upper middle), #906 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Northwest Hills Planning Region

Screening a site or an acquisition in the Northwest Hills Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.