Fitness and classes · County · Connecticut
Gyms in the Northwest Hills Planning Region, CT
The gyms in the Northwest Hills Planning Region, CT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #283 of 1,792 scored counties
#4 of 9 scored counties in Connecticut
- Listings
- 31
- 4 chain locations (13%)
- Official establishments
- 17
- All fitness and recreational sports centers
- Household spending a year
- $52.8M
- On memberships, classes and admissions · $1,105 a household
- Spending per listing
- $1.7M
- 31% above the U.S.
- Listings per 10k households
- 6.5
- 14% below the U.S.
- Population, 2025
- 114,690
- +2.2% since 2020
See the gyms around any address in the Northwest Hills Planning Region
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,105 per household (12% above the U.S. average), households in the Northwest Hills Planning Region spend about $52.8M a year on memberships, classes and admissions. That works out to $1.7M per gym, 31% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 31 gyms on map listings in the Northwest Hills Planning Region as of September 2026. Of those, 4 are chain locations, or 13%, against 28% across the U.S. That is 6.5 per 10,000 households, 14% below the U.S. rate of 7.6.
Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in the Northwest Hills Planning Region in 2023. That is one for every 2,814 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as fitness and recreational sports centers in the Northwest Hills Planning Region.
Population estimates put the population change in the Northwest Hills Planning Region from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in the Northwest Hills Planning Region is 67 (upper middle), #283 of 1,792 scored counties and #4 of 9 scored counties in Connecticut. That puts it in the top quarter of counties.
How the Northwest Hills Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northwest Hills Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 9.1 | 7.6 |
| Spending per listing | $1.7M | $1.3M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,814 | 2,481 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −7.2% | +5.8% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,105 | $1,158 | $983 |
| Median household income | $93,551 | $95,781 | $80,734 |
| Groundwork market score | 67 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17All fitness and recreational sports centers
- Employees, 2023
- 204
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 314 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Northwest Hills Planning Region
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northwest Hills Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for gyms, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northeastern Connecticut Planning Region, CT | 76 | 25 | 6.3 | $1.6M | +3.0% | #122 of 1,792 |
| 2Naugatuck Valley Planning Region, CT | 73 | 126 | 7.0 | $1.5M | +3.2% | #169 of 1,792 |
| 3Greater Bridgeport Planning Region, CT | 71 | 93 | 7.8 | $1.5M | +4.1% | #208 of 1,792 |
| 4Northwest Hills Planning Region, CT | 67 | 31 | 6.5 | $1.7M | +2.2% | #283 of 1,792 |
| 5Lower Connecticut River Valley Planning Region, CT | 62 | 68 | 9.2 | $1.3M | +2.3% | #458 of 1,792 |
| 6Capitol Planning Region, CT | 59 | 340 | 8.7 | $1.3M | +3.1% | #568 of 1,792 |
| 7Southeastern Connecticut Planning Region, CT | 58 | 99 | 8.6 | $1.2M | +2.0% | #619 of 1,792 |
| 8Western Connecticut Planning Region, CT | 54 | 297 | 12.6 | $1.2M | +3.5% | #762 of 1,792 |
| 9South Central Connecticut Planning Region, CT | 52 | 225 | 9.8 | $1.1M | +2.5% | #845 of 1,792 |
Other business types in the Northwest Hills Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Northwest Hills Planning Region, CT?
As of September 2026, map listings count 31 gyms in the Northwest Hills Planning Region. 4 of them (13%) are chain locations. The listings count gyms and fitness centers. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Northwest Hills Planning Region, CT spend on memberships, classes and admissions?
About $52.8M a year, or $1,105 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 31 gyms on map listings, it comes to $1.7M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.
How does the Northwest Hills Planning Region, CT compare with the U.S. for gyms?
The Northwest Hills Planning Region has 6.5 gyms per 10,000 households, 14% below the U.S. rate of 7.6. Spending per gym is $1.7M, 31% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Northwest Hills Planning Region would have about 41, against 31 on map listings. There is one business with payroll in the industry for every 2,814 households, against one for every 3,109 across the U.S.
How fast is the Northwest Hills Planning Region, CT growing?
Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 67 for gyms (upper middle), #283 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Northwest Hills Planning Region
Screening a site or an acquisition in the Northwest Hills Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.