Beauty and personal care · County · Connecticut
Nail salons in the Northwest Hills Planning Region, CT
The nail salons in the Northwest Hills Planning Region, CT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #453 of 1,328 scored counties
#2 of 9 scored counties in Connecticut
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $52.9M
- On personal care products and services · $1,107 a household
- Spending per listing
- $2.2M
- 32% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 114,690
- +2.2% since 2020
See the nail salons around any address in the Northwest Hills Planning Region
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Northwest Hills Planning Region spend about $52.9M a year on personal care products and services, or $1,107 per household, 10% above the U.S. average. Spread across 24 nail salons, that is $2.2M per salon, 32% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Northwest Hills Planning Region has 24 nail salons on map listings as of September 2026. Of those, 5 are chain locations, or 21%, against 27% across the U.S. Per 10,000 households, that is 5.0, 17% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Northwest Hills Planning Region was 16 in 2023. That is one for every 2,990 households, against one for every 3,754 across the U.S. Official counts also show 22 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $196K have gone to businesses classed as nail salons in the Northwest Hills Planning Region.
Population estimates show the Northwest Hills Planning Region grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in the Northwest Hills Planning Region is 58 (upper middle), #453 of 1,328 scored counties and #2 of 9 scored counties in Connecticut.
How the Northwest Hills Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northwest Hills Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 7.6 | 6.0 |
| Spending per listing | $2.2M | $1.5M | $1.7M |
| Households per official establishment | 2,990 | 1,836 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | −4.8% | +23.2% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,107 | $1,124 | $1,005 |
| Median household income | $93,551 | $95,781 | $80,734 |
| Groundwork market score | 58 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $196K
SBA-backed loans to businesses classed as nail salons in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Northwest Hills Planning Region
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northwest Hills Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for nail salons, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northeastern Connecticut Planning Region, CT | 65 | 20 | 5.1 | $2.1M | +3.0% | #268 of 1,328 |
| 2Northwest Hills Planning Region, CT | 58 | 24 | 5.0 | $2.2M | +2.2% | #453 of 1,328 |
| 3Lower Connecticut River Valley Planning Region, CT | 50 | 50 | 6.8 | $1.7M | +2.3% | #704 of 1,328 |
| 4Western Connecticut Planning Region, CT | 45 | 200 | 8.5 | $1.5M | +3.5% | #837 of 1,328 |
| 5Greater Bridgeport Planning Region, CT | 44 | 90 | 7.5 | $1.5M | +4.1% | #869 of 1,328 |
| 6Southeastern Connecticut Planning Region, CT | 43 | 73 | 6.3 | $1.7M | +2.0% | #887 of 1,328 |
| 7Capitol Planning Region, CT | 42 | 302 | 7.7 | $1.4M | +3.1% | #909 of 1,328 |
| 8Naugatuck Valley Planning Region, CT | 40 | 136 | 7.6 | $1.4M | +3.2% | #951 of 1,328 |
| 9South Central Connecticut Planning Region, CT | 36 | 198 | 8.6 | $1.3M | +2.5% | #1,032 of 1,328 |
Other business types in the Northwest Hills Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons71
- Barbershops77
- Nail salons58
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Northwest Hills Planning Region, CT?
Map listings as of September 2026 show 24 nail salons in the Northwest Hills Planning Region. 5 of them (21%) are chain locations. The listings count nail salons. Official counts show 16 businesses with payroll classed as nail salons in 2023. Another 22 one-person businesses have no payroll, by official counts.
How much do households in the Northwest Hills Planning Region, CT spend on personal care products and services?
About $52.9M a year, or $1,107 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 24 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.
How does the Northwest Hills Planning Region, CT compare with the U.S. for nail salons?
The Northwest Hills Planning Region has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $2.2M, 32% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Northwest Hills Planning Region would have about 32, against 24 on map listings. There is one business with payroll in the industry for every 2,990 households, against one for every 3,754 across the U.S.
How fast is the Northwest Hills Planning Region, CT growing?
Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 58 for nail salons (upper middle), #453 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Northwest Hills Planning Region
Screening a site or an acquisition in the Northwest Hills Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.