Food and drink · Metro area · West Virginia
Coffee shops and cafes in the Beckley, WV metro area
Competitor counts, household spending and official business counts for coffee shops and cafes in the Beckley, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #299 of 387 scored metro areas
#7 of 7 scored metro areas based in West Virginia
- Listings
- 39
- 8 chain locations (21%)
- Official establishments
- 10
- All snack and nonalcoholic beverage bars
- Household spending a year
- $138.6M
- On food away from home · $3,083 a household
- Spending per listing
- $3.6M
- 4% below the U.S.
- Listings per 10k households
- 8.7
- 21% below the U.S.
- Population, 2025
- 109,940
- −4.3% since 2020
See the coffee shops and cafes around any address in the Beckley metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for coffee shops and cafes in the Beckley metro area is 37 (lower middle), #299 of 387 scored metro areas and #7 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 39 coffee shops and cafes in the Beckley metro area. 8 of them (21%) are chain locations, against 39% across the U.S. That is 8.7 per 10,000 households, 21% below the U.S. rate of 11.0.
Household spending on food away from home in the Beckley metro area comes to about $138.6M a year: $3,083 per household, 24% below the U.S. average. That works out to $3.6M per cafe, 4% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 10 businesses with payroll classed as snack and nonalcoholic beverage bars in the Beckley metro area in 2023. That is one for every 4,495 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $48K has gone to businesses classed as snack and nonalcoholic beverage bars in the Beckley metro area. Population estimates put the population change in the Beckley metro area from 2020 to 2025 at −4.3%, against +3.1% for the U.S.
How the Beckley metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Beckley metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 7.3 | 11.0 |
| Spending per listing | $3.6M | $4.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 4,495 | 3,023 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +39.3% | +24.3% |
| Population growth, 2020–2025 | −4.3% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,083 | $3,343 | $4,070 |
| Median household income | $52,620 | $59,608 | $80,734 |
| Groundwork market score | 37 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10All snack and nonalcoholic beverage bars
- Employees, 2023
- 104
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 398 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $48K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Beckley metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Beckley metro area
- Population, 2025 estimate
- 109,940−4.3% since 2020
- Households
- 44,952
- Median age
- 43.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 1,267 sq. mi.
- People per square mile
- 89
- Median household income
- $52,620+22.9% vs. 2015–2019, before inflation
- Average household income
- $69,721
- Median home value
- $129,600
- Jobs located here
- 43,639
- Daytime population
- 115,613Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beckley metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for coffee shops and cafes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Beckley metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 84 | 78 | 6.6 | $5.8M | +7.1% | #4 of 387 |
| Winchester, VA-WV | 83 | 45 | 8.1 | $5M | +6.5% | #6 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 77 | 2,320 | 9.8 | $5.3M | +3.3% | #19 of 387 |
| 1Huntington-Ashland, WV-KY-OH | 59 | 95 | 6.2 | $5.4M | −2.6% | #116 of 387 |
| 2Weirton-Steubenville, WV-OH | 55 | 33 | 6.6 | $5M | −3.6% | #145 of 387 |
| 3Charleston, WV | 55 | 59 | 6.8 | $4.9M | −4.7% | #146 of 387 |
| 4Wheeling, WV-OH | 50 | 41 | 7.1 | $4.7M | −3.6% | #188 of 387 |
| 5Morgantown, WV | 46 | 53 | 9.2 | $3.9M | +1.3% | #225 of 387 |
| 6Parkersburg-Vienna, WV | 43 | 25 | 6.6 | $5M | −2.3% | #247 of 387 |
| 7Beckley, WV | 37 | 39 | 8.7 | $3.6M | −4.3% | #299 of 387 |
Other business types in the Beckley metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes32
- Sit-down restaurants36
- Fast food and sandwich shops19
- Pizza20
- Coffee shops and cafes37
- Bakeries and dessert shops52
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Beckley, WV metro area?
There are 39 coffee shops and cafes on map listings in the Beckley metro area as of September 2026. 8 of them (21%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 10 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in the Beckley, WV metro area spend on food away from home?
About $138.6M a year, or $3,083 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 39 coffee shops and cafes on map listings, it comes to $3.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 44,952 households in the Beckley metro area and national spending patterns by income.
How does the Beckley, WV metro area compare with the U.S. for coffee shops and cafes?
The Beckley metro area has 8.7 coffee shops and cafes per 10,000 households, 21% below the U.S. rate of 11.0. Spending per cafe is $3.6M, 4% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Beckley metro area would have about 37, against 39 on map listings. There is one business with payroll in the industry for every 4,495 households, against one for every 1,518 across the U.S.
How fast is the Beckley, WV metro area growing?
Population estimates put the Beckley metro area at 109,940 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 44,952 households. The median household income in the Beckley metro area is $52,620 a year, 35% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beckley metro area scores 37 for coffee shops and cafes (lower middle), #299 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beckley metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Beckley metro area
Screening a site or an acquisition in the Beckley metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.