Groundwork

Clothing and laundry · Small-town market · California

Clothing, shoe and laundry businesses in the Eureka-Arcata, CA area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Eureka-Arcata, CA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 24 out of 100: Low

Ranked #477 of 536 scored small-town markets
#9 of 9 scored small-town markets based in California

Listings
130
26 chain locations (20%)
Official establishments
44
−37.1% since 2019
Household spending a year
$89.7M
On clothing, shoes and related services · $1,633 a household
Spending per listing
$690K
22% below the U.S.
Listings per 10k households
23.7
2% above the U.S.
Population, 2025
131,647
−3.4% since 2020

See the clothing, shoe and laundry businesses around any address in the Eureka-Arcata area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing, shoe and laundry businesses in the Eureka-Arcata area is 24 (low), #477 of 536 scored small-town markets and #9 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.

At $1,633 per household (21% below the U.S. average), households in the Eureka-Arcata area spend about $89.7M a year on clothing, shoes and related services. That works out to $690K per business, 22% below the U.S. figure of $880K.

The Eureka-Arcata area has 130 clothing, shoe and laundry businesses on map listings as of September 2026. Chain locations make up 20% of them, against 37% across the U.S. Per 10,000 households, that is 23.7, 2% above the U.S. rate of 23.3.

In 2023, official counts showed 44 businesses with payroll in the Eureka-Arcata area classed as clothing and shoe stores, laundromats and dry cleaners, down 37.1% from 2019. That is one for every 1,248 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Eureka-Arcata area declined 3.4%, against +3.1% for the U.S.

How the Eureka-Arcata area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Eureka-Arcata, CA area compared with California and the U.S.
MeasureEureka-Arcata areaCaliforniaU.S.
Listings per 10k households23.728.023.3
Spending per listing$690K$746K$880K
Households per official establishment1,2488841,008
Official establishment growth, 2019–2023−37.1%−11.0%−12.0%
Population growth, 2020–2025−3.4%−0.4%+3.1%
Spending per household on clothing, shoes and related services$1,633$2,085$2,055
Median household income$61,160$99,122$80,734
Groundwork market score2425

Official counts and lending

Businesses

Official establishments, 2019 to 2023
44−37.1% over the period
Employees, 2023
388
Annual payroll, 2023
$8.8M
One-person businesses, 2023
66Businesses with no payroll
Map listings, September 2026
13026 chain locations
Listings at the U.S. rate for this spending
102The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Eureka-Arcata area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Eureka-Arcata area

Population, 2025 estimate
131,647−3.4% since 2020
Households
54,922
Median age
40.4
Homes lived in by their owners
57%
Vehicles per household
1.9
Land area
3,568 sq. mi.
People per square mile
38
Median household income
$61,160+27.3% vs. 2015–2019, before inflation
Average household income
$86,194
Median home value
$446,900
Jobs located here
48,178
Daytime population
133,286Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Eureka-Arcata area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across California

Every California market ranked →

The highest-scoring small-town markets in California for clothing, shoe and laundry businesses, numbered among those based in California (a market based in another state is listed without a number), with the Eureka-Arcata area marked.

Top small-town markets in California

Small-town markets in California ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Gardnerville Ranchos, NV-CA673315.2$1.3M+0.9%#120 of 536
1Red Bluff, CA642610.5$1.6M−1.7%#140 of 536
2Clearlake, CA61217.8$2.1M−0.6%#165 of 536
3Sonora, CA524118.1$990K−4.0%#252 of 536
4Susanville, CA5077.6$2.1M−13.1%#264 of 536
5Crescent City, CA481111.6$1.4M−4.4%#284 of 536
6Bishop, CA481214.9$1.2M−4.4%#285 of 536
7Truckee-Grass Valley, CA4410324.0$820K−0.4%#320 of 536
8Ukiah, CA287421.2$797K−3.5%#453 of 536
9Eureka-Arcata, CA2413023.7$690K−3.4%#477 of 536

Other business types in the Eureka-Arcata area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Eureka-Arcata, CA area?

Map listings as of September 2026 show 130 clothing, shoe and laundry businesses in the Eureka-Arcata area. 26 of them (20%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 44 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 37.1% from 2019. Official counts list 66 one-person businesses without payroll.

How much do households in the Eureka-Arcata, CA area spend on clothing, shoes and related services?

About $89.7M a year, or $1,633 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 130 clothing, shoe and laundry businesses on map listings, it comes to $690K per business. It is estimated from the incomes of the 54,922 households in the Eureka-Arcata area and national spending patterns by income.

How does the Eureka-Arcata, CA area compare with the U.S. for clothing, shoe and laundry businesses?

The Eureka-Arcata area has 23.7 clothing, shoe and laundry businesses per 10,000 households, 2% above the U.S. rate of 23.3. Spending per business is $690K, 22% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Eureka-Arcata area would have about 102, against 130 on map listings. There is one business with payroll in the industry for every 1,248 households, against one for every 1,008 across the U.S. The official count fell 37.1% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Eureka-Arcata, CA area growing?

Population estimates put the Eureka-Arcata area at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in the Eureka-Arcata area is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eureka-Arcata area scores 24 for clothing, shoe and laundry businesses (low), #477 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Eureka-Arcata area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Eureka-Arcata area

Screening a site or an acquisition in the Eureka-Arcata area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Eureka-Arcata area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.