County profile · California
Placer County, CA market data
Population, household spending and competition for 56 business types in Placer County, each scored against other counties.
- Population, 2025
- 442,081
- +8.9% since 2020
- Households
- 157,954
- Median household income
- $115,998
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $688,100
- Jobs located here
- 187,169
- Highest market score
- 93
- Laundromats, #7 of 785 scored counties
A site report maps the competitors on map listings around any address in Placer County by name and distance, and the households and spending within reach. Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 442,081 people live in Placer County, in 157,954 households. Population estimates put the population change in Placer County from 2020 to 2025 at +8.9%, faster than the U.S. (+3.1%). The median household income in Placer County is $115,998 a year, 44% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Placer County spend the most on child care and other personal services (an index of 171, where 100 is the U.S. average) and the least on vehicle insurance (104, still above the U.S.).
The highest Groundwork market scores in Placer County are for laundromats (93), funeral homes (92) and oil change and quick-lube shops (91). Placer County ranks #7 of 785 scored counties for laundromats.
Placer County is part of the Sacramento-Roseville-Folsom metro area. For its number of households, Placer County has the most map listings, relative to the U.S., for mortgage brokers and lenders (4.4 times the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
All 56 business types in Placer County
Highest Groundwork market score first. Each score compares Placer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 93 | #7 of 785 | 13 | 0.8 | $27.2M | 217 | 3 |
| Funeral homes | 92 | #16 of 1,472 | 17 | 1.1 | $1.6M | 241 | 11 |
| Oil change and quick lube | 91 | #1 of 479 | 9 | 0.6 | $21.2M | 154 | 5 |
| Tire shops | 90 | #15 of 1,530 | 39 | 2.5 | $4.9M | 196 | 21 |
| Convenience stores | 89 | #45 of 2,261 | 102 | 6.5 | $10.6M | 135 | 26 |
| Barbershops | 88 | #24 of 1,356 | 69 | 4.4 | $2.8M | 149 | 5 |
| Pet grooming and boarding | 85 | #21 of 1,461 | 57 | 3.6 | $3.5M | 136 | 30 |
| Car washes and detailing | 85 | #36 of 1,451 | 51 | 3.2 | $3.7M | 149 | 24 |
| Grocery and convenience stores | 85 | #99 of 2,402 | 220 | 13.9 | $4.9M | 145 | 96 |
| Grocery stores | 80 | #184 of 2,070 | 74 | 4.7 | $14.6M | 158 | 70 |
| Auto repair and car care | 79 | #147 of 2,401 | 527 | 33.4 | $362K | 135 | 233 |
| Gas stations | 78 | #198 of 2,358 | 164 | 10.4 | $2.8M | 117 | 114 |
| Physical therapy | 77 | #106 of 1,422 | 71 | 4.5 | $3.5M | 145 | 61 |
| Auto repair shops | 77 | #172 of 2,378 | 323 | 20.4 | $591K | 133 | 171 |
| Collision repair and body shops | 74 | #144 of 1,327 | 53 | 3.4 | $3.6M | 117 | 44 |
| Urgent care and walk-in clinics | 72 | #37 of 325 | 9 | 0.6 | $27.4M | 112 | 14 |
| Pet businesses | 72 | #223 of 2,200 | 198 | 12.5 | $994K | 113 | 116 |
| Landscaping and lawn care | 71 | #224 of 1,493 | 72 | 4.6 | $3.5M | 120 | 201 |
| Martial arts and dance studios | 70 | #164 of 1,334 | 100 | 6.3 | $2.5M | 126 | 74 |
| Primary care and pediatrics | 70 | #263 of 1,656 | 91 | 5.8 | $2.7M | 152 | 299 |
| Roofing and gutters | 69 | #172 of 1,177 | 46 | 2.9 | $11.9M | 141 | 64 |
| Child care and preschools | 69 | #284 of 1,611 | 132 | 8.4 | $1.2M | 118 | 142 |
| Optometrists and eye care | 68 | #243 of 1,302 | 71 | 4.5 | $3.5M | 111 | 36 |
| Gyms | 67 | #299 of 1,792 | 179 | 11.3 | $1.4M | 109 | 75 |
| Veterinarians | 67 | #343 of 1,485 | 78 | 4.9 | $2.5M | 93 | 61 |
| Fast food and sandwich shops | 66 | #513 of 2,222 | 223 | 14.1 | $3.5M | 114 | 395 |
| Gyms, studios and classes | 64 | #461 of 2,088 | 345 | 21.8 | $736K | 111 | 149 |
| Home inspectors | 63 | #100 of 415 | 12 | 0.8 | Index only | 106 | 22 |
| Electricians | 63 | #288 of 1,160 | 46 | 2.9 | $11.9M | 99 | 182 |
| Bakeries and dessert shops | 63 | #452 of 1,889 | 156 | 9.9 | $5M | 120 | 165 |
| Pizza | 63 | #553 of 2,090 | 152 | 9.6 | $5.1M | 100 | 395 |
| Clothing and shoe stores | 62 | #622 of 2,087 | 222 | 14.1 | $1.6M | 125 | 148 |
| Pest control | 61 | #215 of 699 | 29 | 1.8 | $8.7M | 85 | 28 |
| Lawn, cleaning and pest control | 61 | #466 of 1,771 | 152 | 9.6 | $1.7M | 99 | 340 |
| Home repair trades | 61 | #537 of 2,057 | 217 | 13.7 | $2.5M | 104 | 455 |
| Dry cleaners | 60 | #168 of 507 | 20 | 1.3 | $17.7M | 113 | 24 |
| Clothing, shoes and laundry | 60 | #724 of 2,210 | 322 | 20.4 | $1.1M | 125 | 175 |
| Sit-down restaurants | 60 | #758 of 2,405 | 1,057 | 66.9 | $734K | 111 | 364 |
| Restaurants and cafes | 60 | #769 of 2,405 | 1,914 | 121.2 | $405K | 109 | 922 |
| Yoga, Pilates and fitness studios | 59 | #220 of 777 | 66 | 4.2 | $3.8M | 95 | 75 |
| HVAC and plumbing | 59 | #541 of 1,707 | 125 | 7.9 | $4.4M | 92 | 209 |
| Pet stores | 58 | #357 of 974 | 49 | 3.1 | $4M | 89 | 25 |
| Chiropractors | 55 | #611 of 1,490 | 135 | 8.5 | $1.8M | 76 | 65 |
| Hair salons | 55 | #935 of 2,339 | 486 | 30.8 | $400K | 93 | 118 |
| House cleaning | 53 | #358 of 847 | 51 | 3.2 | $4.9M | 77 | 111 |
| Property management | 51 | #432 of 910 | 77 | 4.9 | Index only | 78 | 162 |
| Coffee shops and cafes | 50 | #1,017 of 2,063 | 251 | 15.9 | $3.1M | 83 | 158 |
| Doctors, dentists and clinics | 50 | #1,197 of 2,394 | 1,480 | 93.7 | $167K | 109 | 772 |
| Nail salons | 49 | #740 of 1,328 | 136 | 8.6 | $1.4M | 86 | 90 |
| Salons, barbers and spas | 44 | #1,542 of 2,385 | 1,059 | 67.0 | $184K | 86 | 276 |
| Spas and skin care | 43 | #1,164 of 1,769 | 338 | 21.4 | $575K | 66 | 56 |
| Real estate agents and brokers | 40 | #1,624 of 2,176 | 1,021 | 64.6 | Index only | 60 | 419 |
| Real estate | 39 | #1,712 of 2,229 | 1,409 | 89.2 | Index only | 55 | 821 |
| Dentists and orthodontists | 38 | #1,387 of 1,886 | 391 | 24.8 | $631K | 64 | 297 |
| Mortgage brokers and lenders | 37 | #686 of 887 | 299 | 18.9 | Index only | 29 | 125 |
| Insurance agencies | 36 | #1,628 of 2,272 | 358 | 22.7 | $897K | 71 | 216 |
Household spending in Placer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $191M | $1,209 | 126 |
| Gasoline and other fuels | $459.5M | $2,909 | 112 |
| Food away from home | $775.9M | $4,912 | 121 |
| Groceries | $1.1B | $6,858 | 109 |
| Personal care products and services | $194.4M | $1,231 | 122 |
| Child care and other personal services | $156.5M | $991 | 171 |
| Memberships, classes and admissions | $253.9M | $1,607 | 163 |
| Medical and dental services | $246.8M | $1,563 | 121 |
| Pets | $196.7M | $1,246 | 137 |
| Clothing, shoes and related services | $353.1M | $2,235 | 109 |
| Vehicle insurance | $321.3M | $2,034 | 104 |
| Home repairs, maintenance and insurance | $547.8M | $3,468 | 115 |
| Lawn care, cleaning and other household services | $252.1M | $1,596 | 113 |
| Rent and homeowner costs | $3.3B | $21,137 | 127 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Placer County
- Population, 2025 estimate
- 442,081+8.9% since 2020
- Households
- 157,954
- Median age
- 43.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,407 sq. mi.
- People per square mile
- 298
- Median household income
- $115,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $150,239
- Median home value
- $688,100
- Jobs located here
- 187,169
- Daytime population
- 424,461Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Placer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Placer County, CA growing?
Population estimates put Placer County at 442,081 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 157,954 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.
How much do households in Placer County, CA spend?
Households in Placer County spend about $3.3B a year on rent and homeowner costs, $1.1B on groceries and $775.9M on food away from home. Relative to the U.S., household spending in Placer County runs highest on child care and other personal services (an index of 171, where 100 is the U.S. average) and lowest on vehicle insurance (104, still above the U.S.).
Which business types have the highest market scores in Placer County, CA?
Of the business types scored in Placer County, laundromats (93), funeral homes (92) and oil change and quick-lube shops (91) have the highest Groundwork market scores. For laundromats, that ranks #7 of 785 scored counties.
How does Placer County, CA compare with the U.S.?
Median household income in Placer County is $115,998, 44% above the U.S. median of $80,734. The population rose 8.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $688,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (4.4 times the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Placer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Placer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Placer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.