County profile · California
Yolo County, CA market data
Population, household spending and competition for 56 business types in Yolo County, each scored against other counties.
- Population, 2025
- 224,410
- +3.1% since 2020
- Households
- 76,693
- Median household income
- $91,752
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $620,700
- Jobs located here
- 106,545
- Highest market score
- 85
- Chiropractors, #17 of 1,490 scored counties
A site report maps the competitors on map listings around any address in Yolo County by name and distance, and the households and spending within reach. Or open the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 224,410 people live in Yolo County, in 76,693 households. Population estimates put the population change in Yolo County from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). The median household income in Yolo County is $91,752 a year, 14% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Yolo County spend the most on child care and other personal services (an index of 143, where 100 is the U.S. average) and the least on vehicle insurance (96).
The highest Groundwork market scores in Yolo County are for chiropractors (85), pet grooming and boarding businesses (84) and physical therapy clinics (81). Yolo County ranks #17 of 1,490 scored counties for chiropractors.
Yolo County is part of the Sacramento-Roseville-Folsom metro area. For its number of households, Yolo County has the most map listings, relative to the U.S., for grocery stores (46% above the U.S. rate) and the fewest for physical therapy clinics (57% below the U.S. rate).
All 56 business types in Yolo County
Highest Groundwork market score first. Each score compares Yolo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 85 | #17 of 1,490 | 25 | 3.3 | $4.3M | 179 | 12 |
| Pet grooming and boarding | 84 | #28 of 1,461 | 23 | 3.0 | $3.6M | 143 | 11 |
| Physical therapy | 81 | #44 of 1,422 | 18 | 2.3 | $5.9M | 248 | 21 |
| HVAC and plumbing | 81 | #52 of 1,707 | 34 | 4.4 | $6.9M | 145 | 47 |
| Optometrists and eye care | 80 | #52 of 1,302 | 20 | 2.6 | $5.4M | 171 | 11 |
| Barbershops | 80 | #74 of 1,356 | 26 | 3.4 | $3.2M | 171 | Under 3 |
| Hair salons | 80 | #77 of 2,339 | 122 | 15.9 | $688K | 160 | 28 |
| Home repair trades | 79 | #53 of 2,057 | 56 | 7.3 | $4.2M | 173 | 107 |
| Pet stores | 78 | #67 of 974 | 12 | 1.6 | $7M | 154 | 6 |
| Landscaping and lawn care | 78 | #98 of 1,493 | 25 | 3.3 | $4.4M | 149 | 51 |
| Martial arts and dance studios | 77 | #64 of 1,334 | 27 | 3.5 | $3.8M | 187 | 19 |
| Clothing and shoe stores | 77 | #193 of 2,087 | 58 | 7.6 | $2.6M | 207 | 27 |
| Spas and skin care | 76 | #109 of 1,769 | 52 | 6.8 | $1.6M | 184 | 14 |
| Primary care and pediatrics | 76 | #129 of 1,656 | 28 | 3.7 | $3.8M | 215 | 87 |
| Electricians | 75 | #90 of 1,160 | 14 | 1.8 | $16.8M | 140 | 42 |
| Car washes and detailing | 74 | #137 of 1,451 | 25 | 3.3 | $3.4M | 133 | 11 |
| Convenience stores | 73 | #353 of 2,261 | 62 | 8.1 | $7.8M | 100 | 17 |
| House cleaning | 72 | #87 of 847 | 12 | 1.6 | $9.1M | 142 | 35 |
| Roofing and gutters | 72 | #128 of 1,177 | 8 | 1.0 | $29.4M | 347 | 18 |
| Lawn, cleaning and pest control | 71 | #212 of 1,771 | 52 | 6.8 | $2.1M | 125 | 93 |
| Clothing, shoes and laundry | 71 | #345 of 2,210 | 94 | 12.3 | $1.6M | 184 | 44 |
| Collision repair and body shops | 70 | #212 of 1,327 | 20 | 2.6 | $4.2M | 136 | 21 |
| Insurance agencies | 69 | #502 of 2,272 | 73 | 9.5 | $2M | 157 | 41 |
| Funeral homes | 68 | #278 of 1,472 | 11 | 1.4 | $895K | 132 | 5 |
| Gyms, studios and classes | 68 | #301 of 2,088 | 106 | 13.8 | $960K | 145 | 54 |
| Pet businesses | 68 | #344 of 2,200 | 78 | 10.2 | $1.1M | 122 | 55 |
| Gyms | 67 | #281 of 1,792 | 57 | 7.4 | $1.8M | 137 | 35 |
| Salons, barbers and spas | 67 | #383 of 2,385 | 251 | 32.7 | $334K | 157 | 77 |
| Gas stations | 67 | #488 of 2,358 | 82 | 10.7 | $2.5M | 106 | 50 |
| Child care and preschools | 66 | #358 of 1,611 | 52 | 6.8 | $1.2M | 122 | 61 |
| Dry cleaners | 65 | #99 of 507 | 5 | 0.7 | $30.5M | 195 | 9 |
| Doctors, dentists and clinics | 64 | #584 of 2,394 | 411 | 53.6 | $261K | 171 | 211 |
| Pizza | 61 | #613 of 2,090 | 62 | 8.1 | $5.4M | 106 | 173 |
| Fast food and sandwich shops | 61 | #693 of 2,222 | 96 | 12.5 | $3.5M | 114 | 173 |
| Oil change and quick lube | 58 | #179 of 479 | 7 | 0.9 | $12M | 87 | 6 |
| Mortgage brokers and lenders | 58 | #284 of 887 | 37 | 4.8 | Index only | 102 | 12 |
| Real estate agents and brokers | 58 | #656 of 2,176 | 179 | 23.3 | Index only | 151 | 82 |
| Sit-down restaurants | 58 | #830 of 2,405 | 468 | 61.0 | $711K | 107 | 136 |
| Grocery and convenience stores | 58 | #876 of 2,402 | 174 | 22.7 | $2.8M | 83 | 58 |
| Yoga, Pilates and fitness studios | 56 | #264 of 777 | 22 | 2.9 | $4.6M | 114 | 35 |
| Pest control | 56 | #281 of 699 | 15 | 2.0 | $7.3M | 71 | 7 |
| Veterinarians | 54 | #640 of 1,485 | 36 | 4.7 | $2.3M | 85 | 38 |
| Auto repair shops | 54 | #1,008 of 2,378 | 176 | 22.9 | $476K | 107 | 104 |
| Bakeries and dessert shops | 53 | #823 of 1,889 | 77 | 10.0 | $4.3M | 104 | 63 |
| Auto repair and car care | 53 | #1,081 of 2,401 | 291 | 37.9 | $288K | 107 | 157 |
| Restaurants and cafes | 52 | #1,108 of 2,405 | 891 | 116.2 | $374K | 101 | 368 |
| Nail salons | 51 | #666 of 1,328 | 46 | 6.0 | $1.8M | 109 | 33 |
| Dentists and orthodontists | 51 | #900 of 1,886 | 92 | 12.0 | $1.2M | 118 | 80 |
| Real estate | 50 | #1,085 of 2,229 | 249 | 32.5 | Index only | 136 | 198 |
| Laundromats | 48 | #402 of 785 | 13 | 1.7 | $11.7M | 94 | 8 |
| Tire shops | 47 | #853 of 1,530 | 38 | 5.0 | $2.2M | 88 | 27 |
| Grocery stores | 47 | #1,124 of 2,070 | 76 | 9.9 | $6.4M | 69 | 41 |
| Property management | 46 | #518 of 910 | 29 | 3.8 | Index only | 91 | 89 |
| Coffee shops and cafes | 46 | #1,182 of 2,063 | 109 | 14.2 | $3.1M | 82 | 58 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 140 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $35.7M | 145 | Under 3 |
Household spending in Yolo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $83.8M | $1,092 | 114 |
| Gasoline and other fuels | $206.6M | $2,694 | 104 |
| Food away from home | $332.9M | $4,341 | 107 |
| Groceries | $486.4M | $6,342 | 100 |
| Personal care products and services | $83.9M | $1,094 | 109 |
| Child care and other personal services | $63.8M | $832 | 143 |
| Memberships, classes and admissions | $101.8M | $1,327 | 135 |
| Medical and dental services | $107.1M | $1,396 | 108 |
| Pets | $83.5M | $1,089 | 120 |
| Clothing, shoes and related services | $152.6M | $1,990 | 97 |
| Vehicle insurance | $144.3M | $1,882 | 96 |
| Home repairs, maintenance and insurance | $235M | $3,064 | 102 |
| Lawn care, cleaning and other household services | $109.2M | $1,423 | 101 |
| Rent and homeowner costs | $1.5B | $19,186 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Yolo County
- Population, 2025 estimate
- 224,410+3.1% since 2020
- Households
- 76,693
- Median age
- 34.3
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.9
- Land area
- 1,013 sq. mi.
- People per square mile
- 218
- Median household income
- $91,752+30.7% vs. 2015–2019, before inflation
- Average household income
- $123,237
- Median home value
- $620,700
- Jobs located here
- 106,545
- Daytime population
- 233,348Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Yolo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Yolo County, CA growing?
Population estimates put Yolo County at 224,410 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 76,693 households. Against the 2015–2019 survey, median household income rose 30.7%, before inflation.
How much do households in Yolo County, CA spend?
Households in Yolo County spend about $1.5B a year on rent and homeowner costs, $486.4M on groceries and $332.9M on food away from home. Relative to the U.S., household spending in Yolo County runs highest on child care and other personal services (an index of 143, where 100 is the U.S. average) and lowest on vehicle insurance (96).
Which business types have the highest market scores in Yolo County, CA?
Of the business types scored in Yolo County, chiropractors (85), pet grooming and boarding businesses (84) and physical therapy clinics (81) have the highest Groundwork market scores. For chiropractors, that ranks #17 of 1,490 scored counties.
How does Yolo County, CA compare with the U.S.?
Median household income in Yolo County is $91,752, 14% above the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $620,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (46% above the U.S. rate) and lowest for physical therapy clinics (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Yolo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Yolo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Yolo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Yolo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.