Small-town market profile · California
Clearlake, CA area market data
How the Clearlake area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,772
- −0.6% since 2020
- Households
- 26,940
- Median household income
- $60,621
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $324,300
- Jobs located here
- 15,936
- Highest market score
- 76
- Martial arts and dance studios, #19 of 378 scored small-town markets
A site report maps the competitors on map listings around any address in the Clearlake area by name and distance, and the households and spending within reach. Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Clearlake area has an estimated 67,772 people and 26,940 households. Between 2020 and 2025, the population of the Clearlake area declined 0.6%, against +3.1% for the U.S. Median household income in the Clearlake area is $60,621, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
Relative to the U.S., household spending in the Clearlake area runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in the Clearlake area, martial arts and dance studios (76), insurance agencies (76) and physical therapy clinics (75) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #19 of 378 scored small-town markets.
The Clearlake area is made up of one county, Lake County. Against the U.S., map listings per household run highest for grocery stores (53% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (67% below the U.S. rate).
All 56 business types in the Clearlake area
Highest Groundwork market score first. Each score compares the Clearlake area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 76 | #19 of 378 | 8 | 3.0 | $3.1M | 152 | 3 |
| Insurance agencies | 76 | #65 of 537 | 17 | 6.3 | $3.3M | 260 | 9 |
| Physical therapy | 75 | #33 of 400 | 5 | 1.9 | $6.3M | 261 | 4 |
| Chiropractors | 73 | #27 of 426 | 7 | 2.6 | $4.5M | 187 | 3 |
| Fast food and sandwich shops | 73 | #66 of 537 | 20 | 7.4 | $4.7M | 155 | 39 |
| Optometrists and eye care | 71 | #51 of 400 | 7 | 2.6 | $4.5M | 143 | 3 |
| Veterinarians | 71 | #57 of 398 | 10 | 3.7 | $2.3M | 86 | 5 |
| Auto repair and car care | 70 | #80 of 538 | 93 | 34.5 | $327K | 122 | 38 |
| Barbershops | 69 | #75 of 377 | 7 | 2.6 | $3.5M | 185 | Under 3 |
| Pet grooming and boarding | 68 | #59 of 387 | 10 | 3.7 | $2.3M | 92 | Under 3 |
| Pet businesses | 68 | #70 of 527 | 31 | 11.5 | $753K | 86 | 8 |
| Collision repair and body shops | 67 | #70 of 387 | 6 | 2.2 | $5.1M | 164 | 9 |
| Primary care and pediatrics | 67 | #98 of 458 | 12 | 4.5 | $2.6M | 147 | 18 |
| Gyms | 66 | #76 of 506 | 15 | 5.6 | $1.6M | 126 | 7 |
| Car washes and detailing | 66 | #96 of 441 | 11 | 4.1 | $2.8M | 110 | Under 3 |
| Sit-down restaurants | 66 | #103 of 538 | 111 | 41.2 | $853K | 128 | 39 |
| Gyms, studios and classes | 65 | #92 of 535 | 27 | 10.0 | $909K | 137 | 10 |
| Landscaping and lawn care | 64 | #95 of 399 | 9 | 3.3 | $3.6M | 122 | 13 |
| Auto repair shops | 63 | #132 of 538 | 60 | 22.3 | $507K | 114 | 30 |
| Clothing and shoe stores | 63 | #153 of 536 | 8 | 3.0 | $5.5M | 435 | Under 3 |
| Electricians | 62 | #70 of 295 | 5 | 1.9 | $13.7M | 114 | 14 |
| Gas stations | 62 | #146 of 536 | 39 | 14.5 | $2M | 84 | 25 |
| Tire shops | 61 | #136 of 431 | 11 | 4.1 | $2.8M | 110 | 6 |
| Dentists and orthodontists | 61 | #160 of 526 | 22 | 8.2 | $1.4M | 145 | 11 |
| Clothing, shoes and laundry | 61 | #165 of 536 | 21 | 7.8 | $2.1M | 239 | Under 3 |
| Pizza | 60 | #156 of 520 | 22 | 8.2 | $4.3M | 85 | 39 |
| Restaurants and cafes | 60 | #170 of 538 | 252 | 93.5 | $376K | 101 | 95 |
| Doctors, dentists and clinics | 60 | #171 of 538 | 161 | 59.8 | $195K | 128 | 39 |
| HVAC and plumbing | 59 | #150 of 476 | 13 | 4.8 | $5.3M | 111 | 19 |
| Bakeries and dessert shops | 59 | #154 of 507 | 12 | 4.5 | $7.9M | 190 | 17 |
| Child care and preschools | 59 | #156 of 454 | 16 | 5.9 | $957K | 96 | 15 |
| Pet stores | 58 | #68 of 220 | 7 | 2.6 | $3.3M | 74 | 3 |
| Roofing and gutters | 58 | #93 of 288 | 5 | 1.9 | $13.7M | 162 | 6 |
| Home repair trades | 58 | #163 of 526 | 23 | 8.5 | $3M | 123 | 39 |
| Property management | 57 | #61 of 180 | 5 | 1.9 | Index only | 160 | 19 |
| Lawn, cleaning and pest control | 57 | #169 of 481 | 17 | 6.3 | $1.9M | 113 | 24 |
| Salons, barbers and spas | 57 | #189 of 538 | 104 | 38.6 | $234K | 110 | 10 |
| Convenience stores | 53 | #251 of 529 | 22 | 8.2 | $6.9M | 88 | 8 |
| Hair salons | 49 | #285 of 538 | 58 | 21.5 | $420K | 98 | Under 3 |
| Real estate agents and brokers | 45 | #333 of 533 | 70 | 26.0 | Index only | 116 | 15 |
| Spas and skin care | 42 | #348 of 504 | 25 | 9.3 | $975K | 111 | Under 3 |
| Nail salons | 41 | #259 of 387 | 14 | 5.2 | $1.7M | 104 | 6 |
| Real estate | 40 | #394 of 536 | 81 | 30.1 | Index only | 127 | 39 |
| Grocery and convenience stores | 39 | #389 of 538 | 57 | 21.2 | $2.7M | 79 | 31 |
| Laundromats | 38 | #105 of 150 | 6 | 2.2 | $7.4M | 59 | Under 3 |
| Pest control | 37 | #63 of 85 | 5 | 1.9 | $6.4M | 63 | 7 |
| Coffee shops and cafes | 36 | #419 of 529 | 31 | 11.5 | $3.1M | 82 | 17 |
| Grocery stores | 22 | #460 of 506 | 28 | 10.4 | $5.4M | 58 | 23 |
| Funeral homes | Not scored | Not scored | 4 | 1.5 | $1.2M | 172 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 285 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.5 | $6.1M | 151 | 7 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.7M | 168 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $31.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Clearlake area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.4M | $1,129 | 118 |
| Gasoline and other fuels | $78.6M | $2,917 | 112 |
| Food away from home | $94.6M | $3,513 | 86 |
| Groceries | $151.9M | $5,638 | 89 |
| Personal care products and services | $24.4M | $905 | 90 |
| Child care and other personal services | $15.3M | $568 | 98 |
| Memberships, classes and admissions | $24.5M | $911 | 93 |
| Medical and dental services | $31.4M | $1,164 | 90 |
| Pets | $23.3M | $867 | 95 |
| Clothing, shoes and related services | $44.2M | $1,641 | 80 |
| Vehicle insurance | $55.5M | $2,060 | 105 |
| Home repairs, maintenance and insurance | $68.6M | $2,547 | 84 |
| Lawn care, cleaning and other household services | $32.1M | $1,193 | 84 |
| Rent and homeowner costs | $444.1M | $16,485 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Clearlake area
- Population, 2025 estimate
- 67,772−0.6% since 2020
- Households
- 26,940
- Median age
- 44.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,255 sq. mi.
- People per square mile
- 54
- Median household income
- $60,621+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,306
- Median home value
- $324,300
- Jobs located here
- 15,936
- Daytime population
- 61,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clearlake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Clearlake area 1
- Lake County, CA68,152 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Clearlake, CA area growing?
Population estimates put the Clearlake area at 67,772 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 26,940 households. Median household income rose 28.9% from the 2015–2019 survey, before inflation.
How much do households in the Clearlake, CA area spend?
Households in the Clearlake area spend about $444.1M a year on rent and homeowner costs, $151.9M on groceries and $94.6M on food away from home. Set against the U.S., households in the Clearlake area spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in the Clearlake, CA area?
The highest Groundwork market scores in the Clearlake area are for martial arts and dance studios (76), insurance agencies (76) and physical therapy clinics (75). The Clearlake area ranks #19 of 378 scored small-town markets for martial arts and dance studios.
How does the Clearlake, CA area compare with the U.S.?
The median household income in the Clearlake area is $60,621 a year, 25% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $324,300, against $332,700 for the U.S. For its number of households, the Clearlake area has the most map listings, relative to the U.S., for grocery stores (53% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Clearlake area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clearlake area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Clearlake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.