Groundwork

Funeral services · Small-town market · California

Funeral homes in the Clearlake, CA area

How the Clearlake, CA area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$4.7M
On funerals · $173 a household
Spending per listing
$1.2M
72% above the U.S.
Listings per 10k households
1.5
29% below the U.S.
Population, 2025
67,772
−0.6% since 2020

See the funeral homes around any address in the Clearlake area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4 funeral homes in the Clearlake area. That is 1.5 per 10,000 households, 29% below the U.S. rate of 2.1.

At $173 per household (21% above the U.S. average), households in the Clearlake area spend about $4.7M a year on funerals. That is about $1.2M of household spending for each home on map listings, 72% above the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in the Clearlake area was 4 in 2023. That is one for every 6,735 households, against one for every 8,510 across the U.S.

Between 2020 and 2025, the population of the Clearlake area declined 0.6%, against +3.1% for the U.S. With 4 funeral homes on map listings, the Clearlake area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Clearlake area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Clearlake, CA area compared with California and the U.S.
MeasureClearlake areaCaliforniaU.S.
Listings per 10k households1.51.12.1
Spending per listing$1.2M$1.4M$679K
Households per official establishment6,73517,0638,510
Official establishment growth, 2019–2023n/a+3.4%−1.7%
Population growth, 2020–2025−0.6%−0.4%+3.1%
Spending per household on funerals$173$151$143
Median household income$60,621$99,122$80,734
Groundwork market scoreNot scored73

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
13
Annual payroll, 2023
$726K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Clearlake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Clearlake area

Population, 2025 estimate
67,772−0.6% since 2020
Households
26,940
Median age
44.9
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,255 sq. mi.
People per square mile
54
Median household income
$60,621+28.9% vs. 2015–2019, before inflation
Average household income
$86,306
Median home value
$324,300
Jobs located here
15,936
Daytime population
61,990Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Clearlake area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across California

Every California market ranked →

The highest-scoring small-town markets in California for funeral homes, numbered among those based in California, with the Clearlake area marked.

Top small-town markets in California

Small-town markets in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ukiah, CA8051.4$1.2M−3.5%#27 of 365
2Eureka-Arcata, CA51101.8$759K−3.4%#171 of 365
Clearlake, CANot scored41.5$1.2M−0.6%

Other business types in the Clearlake area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Clearlake, CA area?

The Clearlake area has 4 funeral homes on map listings as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Clearlake, CA area spend on funerals?

About $4.7M a year, or $173 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $1.2M per home. It is estimated from the incomes of the 26,940 households in the Clearlake area and national spending patterns by income.

How does the Clearlake, CA area compare with the U.S. for funeral homes?

The Clearlake area has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $1.2M, 72% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Clearlake area would have about 7, against 4 on map listings. There is one business with payroll in the industry for every 6,735 households, against one for every 8,510 across the U.S.

How fast is the Clearlake, CA area growing?

Population estimates put the Clearlake area at 67,772 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 26,940 households. Median household income in the Clearlake area is $60,621, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clearlake area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Clearlake area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Clearlake area

Screening a site or an acquisition in the Clearlake area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.