Food and drink · Metro area · North Carolina
Bakeries and dessert shops in the Winston-Salem, NC metro area
How the Winston-Salem, NC metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #75 of 387 scored metro areas
#5 of 15 scored metro areas based in North Carolina
- Listings
- 211
- 59 chain locations (28%)
- Official establishments
- 114
- All snack bars and retail bakeries · +28.7% since 2019
- Household spending a year
- $999.1M
- On food away from home · $3,548 a household
- Spending per listing
- $4.7M
- 14% above the U.S.
- Listings per 10k households
- 7.5
- 23% below the U.S.
- Population, 2025
- 712,206
- +5.3% since 2020
See the bakeries and dessert shops around any address in the Winston-Salem metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Winston-Salem metro area comes to about $999.1M a year: $3,548 per household, 13% below the U.S. average. That works out to $4.7M per shop, 14% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 211 bakeries and dessert shops on map listings in the Winston-Salem metro area as of September 2026. 59 of them (28%) are chain locations, against 35% across the U.S. That is 7.5 per 10,000 households, 23% below the U.S. rate of 9.8.
In 2023, official counts showed 114 businesses with payroll in the Winston-Salem metro area classed as snack bars and retail bakeries, up 28.7% from 2019. That is one for every 2,470 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 27 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $882K have gone to businesses classed as snack bars and retail bakeries in the Winston-Salem metro area.
Between 2020 and 2025, the population of the Winston-Salem metro area grew 5.3%, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Winston-Salem metro area is 65 (upper middle), #75 of 387 scored metro areas and #5 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Winston-Salem metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winston-Salem metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 8.7 | 9.8 |
| Spending per listing | $4.7M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,470 | 1,703 | 1,369 |
| Official establishment growth, 2019–2023 | +28.7% | +42.6% | +24.6% |
| Population growth, 2020–2025 | +5.3% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,548 | $3,776 | $4,070 |
| Median household income | $65,975 | $72,388 | $80,734 |
| Groundwork market score | 65 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 114All snack bars and retail bakeries · +28.7% over the period
- Employees, 2023
- 1,334
- Annual payroll, 2023
- $24.6M
- One-person businesses, 2023
- 27All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 21159 chain locations
- Listings at the U.S. rate for this spending
- 241The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $882K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Winston-Salem metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Winston-Salem metro area
- Population, 2025 estimate
- 712,206+5.3% since 2020
- Households
- 281,596
- Median age
- 41.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,009 sq. mi.
- People per square mile
- 343
- Median household income
- $65,975+29.9% vs. 2015–2019, before inflation
- Average household income
- $90,215
- Median home value
- $233,300
- Jobs located here
- 278,334
- Daytime population
- 663,457Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winston-Salem metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Winston-Salem metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 79 | 192 | 7.7 | $5.4M | +7.5% | #8 of 387 |
| 2Raleigh-Cary, NC | 69 | 546 | 9.5 | $4.7M | +12.6% | #49 of 387 |
| 3Pinehurst-Southern Pines, NC | 68 | 37 | 8.4 | $4.8M | +10.3% | #53 of 387 |
| 4Jacksonville, NC | 67 | 46 | 6.1 | $5.7M | +6.0% | #58 of 387 |
| 5Winston-Salem, NC | 65 | 211 | 7.5 | $4.7M | +5.3% | #75 of 387 |
| 6Greenville, NC | 64 | 47 | 6.3 | $5.3M | +5.4% | #80 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 64 | 990 | 9.2 | $4.5M | +10.1% | #85 of 387 |
| 8Goldsboro, NC | 62 | 33 | 6.9 | $4.8M | +3.8% | #99 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 61 | 602 | 8.5 | $4.7M | +0.9% | #106 of 387 |
| 9Rocky Mount, NC | 59 | 40 | 6.8 | $4.8M | +2.8% | #128 of 387 |
Other business types in the Winston-Salem metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes73
- Sit-down restaurants63
- Fast food and sandwich shops59
- Pizza69
- Coffee shops and cafes70
- Bakeries and dessert shops65
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Winston-Salem, NC metro area?
As of September 2026, map listings count 211 bakeries and dessert shops in the Winston-Salem metro area. 59 of them (28%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 114 businesses with payroll classed as snack bars and retail bakeries in 2023, up 28.7% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 27 one-person businesses have no payroll, by official counts.
How much do households in the Winston-Salem, NC metro area spend on food away from home?
About $999.1M a year, or $3,548 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 211 bakeries and dessert shops on map listings, it comes to $4.7M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 281,596 households in the Winston-Salem metro area and national spending patterns by income.
How does the Winston-Salem, NC metro area compare with the U.S. for bakeries and dessert shops?
The Winston-Salem metro area has 7.5 bakeries and dessert shops per 10,000 households, 23% below the U.S. rate of 9.8. Spending per shop is $4.7M, 14% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Winston-Salem metro area would have about 241, against 211 on map listings. There is one business with payroll in the industry for every 2,470 households, against one for every 1,369 across the U.S. The official count rose 28.7% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Winston-Salem, NC metro area growing?
Population estimates put the Winston-Salem metro area at 712,206 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 281,596 households. The median household income in the Winston-Salem metro area is $65,975 a year, 18% below the U.S. median of $80,734. That rose 29.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winston-Salem metro area scores 65 for bakeries and dessert shops (upper middle), #75 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winston-Salem metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Winston-Salem metro area
Screening a site or an acquisition in the Winston-Salem metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winston-Salem metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.