Groundwork

Food and drink · Metro area · North Carolina

Bakeries and dessert shops in the Durham-Chapel Hill, NC metro area

How the Durham-Chapel Hill, NC metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 79 out of 100: High

Ranked #8 of 387 scored metro areas
#1 of 15 scored metro areas based in North Carolina

Listings
192
64 chain locations (33%)
Official establishments
130
All snack bars and retail bakeries · +18.7% since 2019
Household spending a year
$1B
On food away from home · $4,183 a household
Spending per listing
$5.4M
31% above the U.S.
Listings per 10k households
7.7
21% below the U.S.
Population, 2025
625,485
+7.5% since 2020

See the bakeries and dessert shops around any address in the Durham-Chapel Hill metro area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Durham-Chapel Hill metro area scores 79 (high) on the Groundwork market score for bakeries and dessert shops, ranking #8 of 387 scored metro areas and #1 of 15 scored metro areas based in North Carolina. That puts it in the top 10% of metro areas for bakeries and dessert shops.

Map listings as of September 2026 show 192 bakeries and dessert shops in the Durham-Chapel Hill metro area. Of those, 64 are chain locations, or 33%, against 35% across the U.S. That comes to 7.7 for every 10,000 households, 21% below the U.S. rate of 9.8.

Households in the Durham-Chapel Hill metro area spend about $1B a year on food away from home, or $4,183 per household, 3% above the U.S. average. That is about $5.4M of household spending for each shop on map listings, 31% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

Official counts show 130 businesses with payroll classed as snack bars and retail bakeries in the Durham-Chapel Hill metro area in 2023, up 18.7% from 2019. That is one for every 1,910 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 7 SBA-backed loans worth $3.7M have gone to businesses classed as snack bars and retail bakeries in the Durham-Chapel Hill metro area. Between 2020 and 2025, the population of the Durham-Chapel Hill metro area grew 7.5%, faster than the U.S. (+3.1%).

How the Durham-Chapel Hill metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Durham-Chapel Hill, NC metro area compared with North Carolina and the U.S.
MeasureDurham-Chapel Hill metro areaNorth CarolinaU.S.
Listings per 10k households7.78.79.8
Spending per listing$5.4M$4.3M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,9101,7031,369
Official establishment growth, 2019–2023+18.7%+42.6%+24.6%
Population growth, 2020–2025+7.5%+7.2%+3.1%
Spending per household on food away from home$4,183$3,776$4,070
Median household income$83,500$72,388$80,734
Groundwork market score7956

Official counts and lending

Businesses

Official establishments, 2019 to 2023
130All snack bars and retail bakeries · +18.7% over the period
Employees, 2023
1,752
Annual payroll, 2023
$34.4M
One-person businesses, 2023
11All snack bars and retail bakeries with no payroll
Map listings, September 2026
19264 chain locations
Listings at the U.S. rate for this spending
251The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$3.7M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Durham-Chapel Hill metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Durham-Chapel Hill metro area

Population, 2025 estimate
625,485+7.5% since 2020
Households
248,256
Median age
39.9
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
1,759 sq. mi.
People per square mile
342
Median household income
$83,500
Average household income
$120,978
Median home value
$396,100
Jobs located here
363,261
Daytime population
696,157Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Durham-Chapel Hill metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Durham-Chapel Hill metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC791927.7$5.4M+7.5%#8 of 387
2Raleigh-Cary, NC695469.5$4.7M+12.6%#49 of 387
3Pinehurst-Southern Pines, NC68378.4$4.8M+10.3%#53 of 387
4Jacksonville, NC67466.1$5.7M+6.0%#58 of 387
5Winston-Salem, NC652117.5$4.7M+5.3%#75 of 387
6Greenville, NC64476.3$5.3M+5.4%#80 of 387
7Charlotte-Concord-Gastonia, NC-SC649909.2$4.5M+10.1%#85 of 387
8Goldsboro, NC62336.9$4.8M+3.8%#99 of 387
Virginia Beach-Chesapeake-Norfolk, VA-NC616028.5$4.7M+0.9%#106 of 387
9Rocky Mount, NC59406.8$4.8M+2.8%#128 of 387

Other business types in the Durham-Chapel Hill metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Durham-Chapel Hill, NC metro area?

There are 192 bakeries and dessert shops on map listings in the Durham-Chapel Hill metro area as of September 2026. 64 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 130 businesses with payroll classed as snack bars and retail bakeries in 2023, up 18.7% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 11 one-person businesses have no payroll, by official counts.

How much do households in the Durham-Chapel Hill, NC metro area spend on food away from home?

About $1B a year, or $4,183 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 192 bakeries and dessert shops on map listings, it comes to $5.4M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 248,256 households in the Durham-Chapel Hill metro area and national spending patterns by income.

How does the Durham-Chapel Hill, NC metro area compare with the U.S. for bakeries and dessert shops?

The Durham-Chapel Hill metro area has 7.7 bakeries and dessert shops per 10,000 households, 21% below the U.S. rate of 9.8. Spending per shop is $5.4M, 31% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Durham-Chapel Hill metro area would have about 251, against 192 on map listings. There is one business with payroll in the industry for every 1,910 households, against one for every 1,369 across the U.S. The official count rose 18.7% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Durham-Chapel Hill, NC metro area growing?

Population estimates put the Durham-Chapel Hill metro area at 625,485 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 248,256 households. Median household income in the Durham-Chapel Hill metro area is $83,500, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durham-Chapel Hill metro area scores 79 for bakeries and dessert shops (high), #8 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Durham-Chapel Hill metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Durham-Chapel Hill metro area

Screening a site or an acquisition in the Durham-Chapel Hill metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Durham-Chapel Hill metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.