Small-town market profile · Arkansas
Magnolia, AR area market data
Population, household spending and competition for 56 business types in the Magnolia area, each scored against other small-town markets.
- Population, 2025
- 21,894
- −3.7% since 2020
- Households
- 8,409
- Median household income
- $55,334
- +52.9% vs. 2015–2019, before inflation
- Median home value
- $152,100
- Jobs located here
- 7,940
- Highest market score
- 52
- Insurance agencies, #246 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Magnolia area by name and distance, and the households and spending within reach. Or open the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,894 people live in the Magnolia area, in 8,409 households. Population estimates show the Magnolia area declined 3.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Magnolia area is $55,334 a year, 31% below the U.S. median of $80,734. That rose 52.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Magnolia area spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Magnolia area are for insurance agencies (52), pet businesses (51) and auto repair and car care businesses (42). The Magnolia area ranks #246 of 537 scored small-town markets for insurance agencies.
The Magnolia area is made up of one county, Columbia County. For its number of households, the Magnolia area has the most map listings, relative to the U.S., for child care centers and preschools (2.7 times the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
All 56 business types in the Magnolia area
Highest Groundwork market score first. Each score compares the Magnolia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 52 | #246 of 537 | 14 | 16.6 | $1.6M | 126 | 9 |
| Pet businesses | 51 | #265 of 527 | 7 | 8.3 | $883K | 101 | Under 3 |
| Auto repair and car care | 42 | #356 of 538 | 37 | 44.0 | $213K | 79 | 9 |
| HVAC and plumbing | 40 | #335 of 476 | 5 | 5.9 | $4.1M | 85 | 6 |
| Auto repair shops | 39 | #385 of 538 | 22 | 26.2 | $359K | 81 | 7 |
| Coffee shops and cafes | 37 | #399 of 529 | 6 | 7.1 | $4.4M | 119 | Under 3 |
| Sit-down restaurants | 37 | #406 of 538 | 46 | 54.7 | $575K | 87 | 10 |
| Doctors, dentists and clinics | 36 | #402 of 538 | 40 | 47.6 | $201K | 132 | 23 |
| Home repair trades | 36 | #416 of 526 | 10 | 11.9 | $2M | 84 | 11 |
| Real estate | 35 | #454 of 536 | 16 | 19.0 | Index only | 161 | Under 3 |
| Dentists and orthodontists | 33 | #418 of 526 | 7 | 8.3 | $1.1M | 117 | 5 |
| Gas stations | 26 | #484 of 536 | 24 | 28.5 | $1.1M | 45 | 14 |
| Funeral homes | 25 | #325 of 365 | 5 | 5.9 | $272K | 40 | 3 |
| Tire shops | 24 | #378 of 431 | 5 | 5.9 | $1.6M | 63 | Under 3 |
| Real estate agents and brokers | 24 | #521 of 533 | 16 | 19.0 | Index only | 128 | Under 3 |
| Restaurants and cafes | 22 | #503 of 538 | 85 | 101.1 | $311K | 84 | 38 |
| Convenience stores | 19 | #486 of 529 | 11 | 13.1 | $4.1M | 52 | Under 3 |
| Salons, barbers and spas | 17 | #529 of 538 | 50 | 59.5 | $127K | 60 | 5 |
| Bakeries and dessert shops | 16 | #502 of 507 | 8 | 9.5 | $3.3M | 80 | Under 3 |
| Grocery and convenience stores | 16 | #512 of 538 | 25 | 29.7 | $1.8M | 54 | 7 |
| Collision repair and body shops | 15 | #379 of 387 | 5 | 5.9 | $1.6M | 51 | 4 |
| Spas and skin care | 14 | #498 of 504 | 8 | 9.5 | $794K | 91 | Under 3 |
| Clothing, shoes and laundry | 14 | #522 of 536 | 25 | 29.7 | $543K | 62 | 9 |
| Clothing and shoe stores | 13 | #527 of 536 | 20 | 23.8 | $679K | 53 | 9 |
| Physical therapy | 12 | #393 of 400 | 6 | 7.1 | $1.3M | 56 | 4 |
| Grocery stores | 11 | #496 of 506 | 11 | 13.1 | $4.1M | 44 | 5 |
| Gyms, studios and classes | 11 | #528 of 535 | 15 | 17.8 | $302K | 46 | 4 |
| Barbershops | 10 | #361 of 377 | 6 | 7.1 | $1.1M | 56 | Under 3 |
| Hair salons | 10 | #535 of 538 | 28 | 33.3 | $227K | 53 | 5 |
| Child care and preschools | 9 | #450 of 454 | 13 | 15.5 | $225K | 22 | 11 |
| Gyms | 9 | #499 of 506 | 7 | 8.3 | $647K | 50 | 4 |
| Optometrists and eye care | 8 | #397 of 400 | 5 | 5.9 | $1.6M | 51 | 3 |
| Nail salons | 7 | #385 of 387 | 7 | 8.3 | $907K | 54 | Under 3 |
| Fast food and sandwich shops | 7 | #533 of 537 | 19 | 22.6 | $1.4M | 46 | 23 |
| Martial arts and dance studios | 5 | #376 of 378 | 7 | 8.3 | $647K | 32 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.8 | $2M | 78 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.8 | $5.1M | 42 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.8 | $2.7M | 158 | 11 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.6 | $3.5M | 121 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.6 | $2.1M | 81 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 3.6 | $8.8M | 173 | 23 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.6 | $2.7M | 150 | 11 |
| Veterinarians | Not scored | Not scored | 3 | 3.6 | $2.1M | 76 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.4 | $4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.4 | $6.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $13.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $20.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $4.5M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Magnolia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.9M | $939 | 98 |
| Gasoline and other fuels | $26M | $3,096 | 119 |
| Food away from home | $26.4M | $3,145 | 77 |
| Groceries | $45.4M | $5,402 | 85 |
| Personal care products and services | $6.4M | $755 | 75 |
| Child care and other personal services | $2.9M | $347 | 60 |
| Memberships, classes and admissions | $4.5M | $538 | 55 |
| Medical and dental services | $8M | $955 | 74 |
| Pets | $6.2M | $735 | 81 |
| Clothing, shoes and related services | $13.6M | $1,615 | 79 |
| Vehicle insurance | $22.2M | $2,644 | 135 |
| Home repairs, maintenance and insurance | $20.3M | $2,417 | 80 |
| Lawn care, cleaning and other household services | $10.6M | $1,265 | 89 |
| Rent and homeowner costs | $111.4M | $13,253 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Magnolia area
- Population, 2025 estimate
- 21,894−3.7% since 2020
- Households
- 8,409
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 766 sq. mi.
- People per square mile
- 29
- Median household income
- $55,334+52.9% vs. 2015–2019, before inflation
- Average household income
- $69,996
- Median home value
- $152,100
- Jobs located here
- 7,940
- Daytime population
- 21,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Magnolia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Magnolia area 1
- Columbia County, AR22,349 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
Questions
How fast is the Magnolia, AR area growing?
Population estimates put the Magnolia area at 21,894 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 8,409 households. Against the 2015–2019 survey, median household income rose 52.9%, before inflation.
How much do households in the Magnolia, AR area spend?
Households in the Magnolia area spend about $111.4M a year on rent and homeowner costs, $45.4M on groceries and $26.4M on food away from home. Relative to the U.S., household spending in the Magnolia area runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Magnolia, AR area?
Of the business types scored in the Magnolia area, insurance agencies (52), pet businesses (51) and auto repair and car care businesses (42) have the highest Groundwork market scores. For insurance agencies, that ranks #246 of 537 scored small-town markets.
How does the Magnolia, AR area compare with the U.S.?
Median household income in the Magnolia area is $55,334, 31% below the U.S. median of $80,734. The population fell 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for child care centers and preschools (2.7 times the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Magnolia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Magnolia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Magnolia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.