Beauty and personal care · Small-town market · Arkansas
Salons, barbers and spas in the Magnolia, AR area
How the Magnolia, AR area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #529 of 538 scored small-town markets
#14 of 14 scored small-town markets based in Arkansas
- Listings
- 50
- 9 chain locations (18%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $6.4M
- On personal care products and services · $755 a household
- Spending per listing
- $127K
- 40% below the U.S.
- Listings per 10k households
- 59.5
- 26% above the U.S.
- Population, 2025
- 21,894
- −3.7% since 2020
See the salons, barbers and spas around any address in the Magnolia area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Magnolia area has a Groundwork market score of 17 (low): #529 of 538 scored small-town markets and #14 of 14 scored small-town markets based in Arkansas. That puts it in the bottom quarter of small-town markets.
Household spending on personal care products and services in the Magnolia area comes to about $6.4M a year: $755 per household, 25% below the U.S. average. Spread across 50 salons, barbers and spas, that is $127K per business, 40% below the U.S. figure of $213K.
There are 50 salons, barbers and spas on map listings in the Magnolia area as of September 2026. 9 of them (18%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 59.5, 26% above the U.S. rate of 47.2.
In 2023, official counts showed 5 businesses with payroll in the Magnolia area classed as personal care services. That is one for every 1,682 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Magnolia area declined 3.7%, against +3.1% for the U.S.
How the Magnolia area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Magnolia area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.5 | 44.0 | 47.2 |
| Spending per listing | $127K | $185K | $213K |
| Households per official establishment | 1,682 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | −3.7% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $755 | $815 | $1,005 |
| Median household income | $55,334 | $60,773 | $80,734 |
| Groundwork market score | 17 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 9
- Annual payroll, 2023
- $344K
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 509 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Magnolia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Magnolia area
- Population, 2025 estimate
- 21,894−3.7% since 2020
- Households
- 8,409
- Median age
- 36.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 766 sq. mi.
- People per square mile
- 29
- Median household income
- $55,334+52.9% vs. 2015–2019, before inflation
- Average household income
- $69,996
- Median home value
- $152,100
- Jobs located here
- 7,940
- Daytime population
- 21,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Magnolia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring small-town markets in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with the Magnolia area marked.
Top small-town markets in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Harrison, AR | 52 | 71 | 38.3 | $199K | +2.4% | #250 of 538 |
| 2Malvern, AR | 49 | 45 | 36.6 | $207K | +1.1% | #290 of 538 |
| 3Russellville, AR | 47 | 124 | 38.0 | $206K | +1.6% | #316 of 538 |
| 4Paragould, AR | 47 | 68 | 37.8 | $205K | +3.4% | #317 of 538 |
| 5Forrest City, AR | 38 | 18 | 23.1 | $290K | −5.3% | #404 of 538 |
| 6Searcy, AR | 36 | 133 | 44.9 | $170K | +4.2% | #437 of 538 |
| 7Mountain Home, AR | 35 | 72 | 37.2 | $198K | +3.1% | #441 of 538 |
| 8Batesville, AR | 35 | 68 | 46.5 | $167K | +2.2% | #449 of 538 |
| 9Blytheville, AR | 24 | 54 | 34.9 | $219K | −6.7% | #508 of 538 |
| 10Pine Bluff, AR | 24 | 115 | 42.7 | $173K | −5.6% | #510 of 538 |
| 14Magnolia, AR | 17 | 50 | 59.5 | $127K | −3.7% | #529 of 538 |
Other business types in the Magnolia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas17
- Hair salons10
- Barbershops10
- Nail salons7
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Magnolia, AR area?
As of September 2026, map listings count 50 salons, barbers and spas in the Magnolia area. 9 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts also show 117 one-person businesses without payroll.
How much do households in the Magnolia, AR area spend on personal care products and services?
About $6.4M a year, or $755 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 50 salons, barbers and spas on map listings, it comes to $127K per business. It is estimated from the incomes of the 8,409 households in the Magnolia area and national spending patterns by income.
How does the Magnolia, AR area compare with the U.S. for salons, barbers and spas?
The Magnolia area has 59.5 salons, barbers and spas per 10,000 households, 26% above the U.S. rate of 47.2. Spending per business is $127K, 40% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Magnolia area would have about 30, against 50 on map listings. There is one business with payroll in the industry for every 1,682 households, against one for every 804 across the U.S.
How fast is the Magnolia, AR area growing?
Population estimates put the Magnolia area at 21,894 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 8,409 households. The median household income in the Magnolia area is $55,334 a year, 31% below the U.S. median of $80,734. That rose 52.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Magnolia area scores 17 for salons, barbers and spas (low), #529 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Magnolia area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Magnolia area
Screening a site or an acquisition in the Magnolia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Magnolia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.