Groundwork

County profile · Alabama

Elmore County, AL market data

Population, household spending and competition for 56 business types in Elmore County, each scored against other counties.

Population, 2025
91,577
+4.2% since 2020
Households
32,856
Median household income
$78,243
+28.5% vs. 2015–2019, before inflation
Median home value
$223,900
Jobs located here
20,312
Highest market score
89
Insurance agencies, #69 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Elmore County by name and distance, and the households and spending within reach. Or open the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 91,577 people live in Elmore County, in 32,856 households. Population estimates put the population change in Elmore County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The median household income in Elmore County is $78,243 a year, 3% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Elmore County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).

The highest Groundwork market scores in Elmore County are for insurance agencies (89), coffee shops and cafes (78) and optometrists and eye clinics (77). Elmore County ranks #69 of 2,272 scored counties for insurance agencies.

Elmore County is part of the Montgomery metro area. For its number of households, Elmore County has the most map listings, relative to the U.S., for gas stations (76% above the U.S. rate) and the fewest for spas and skin care studios (65% below the U.S. rate).

All 56 business types in Elmore County

Highest Groundwork market score first. Each score compares Elmore County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Elmore County, AL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies89#69 of 2,272298.8$3.2M25719
Coffee shops and cafes78#139 of 2,063216.4$5.9M15810
Optometrists and eye care77#90 of 1,30272.1$5.2M1663
Hair salons77#119 of 2,3394313.1$681K1589
Bakeries and dessert shops77#130 of 1,889216.4$5.9M14110
Spas and skin care75#115 of 1,769134.0$2.3M257Under 3
Pet stores74#111 of 97451.5$5.9M129Under 3
Chiropractors74#149 of 1,49051.5$7.3M3037
Clothing and shoe stores74#261 of 2,087278.2$2.3M17811
Clothing, shoes and laundry74#269 of 2,2103811.6$1.6M18211
Primary care and pediatrics73#201 of 1,656144.3$2.6M14618
Auto repair shops72#294 of 2,3786118.6$555K12526
Doctors, dentists and clinics71#313 of 2,39410331.3$352K23151
Dentists and orthodontists70#272 of 1,886247.3$1.5M15413
Pet businesses70#286 of 2,2003410.3$861K9816
Auto repair and car care69#395 of 2,40111334.4$300K11239
Sit-down restaurants69#415 of 2,40516048.7$769K11638
Mortgage brokers and lenders68#134 of 88772.1Index only181Under 3
Restaurants and cafes68#458 of 2,40527984.9$441K119117
Convenience stores68#505 of 2,2613410.3$5.8M745
Landscaping and lawn care67#306 of 1,493175.2$2.8M9629
Veterinarians67#336 of 1,485103.0$2.9M10810
Pizza67#390 of 2,090185.5$6.8M13567
Salons, barbers and spas66#432 of 2,3859729.5$302K14218
Lawn, cleaning and pest control65#348 of 1,771298.8$1.7M9942
Pet grooming and boarding65#361 of 1,461144.3$2.1M826
Grocery stores65#550 of 2,070247.3$8.2M8910
Grocery and convenience stores65#611 of 2,4027623.1$2.6M7715
Child care and preschools64#437 of 1,611175.2$838K8411
House cleaning62#208 of 847103.0$4.8M754
Real estate62#514 of 2,2297522.8Index only15229
Electricians61#341 of 1,16092.7$10.4M8718
Yoga, Pilates and fitness studios60#206 of 77751.5$4.6M1147
Physical therapy60#445 of 1,422134.0$2.8M11610
Martial arts and dance studios59#419 of 1,334134.0$1.8M883
Real estate agents and brokers58#660 of 2,1766519.8Index only13921
Roofing and gutters57#429 of 1,177113.3$8.5M1018
Collision repair and body shops57#505 of 1,327103.0$3.4M11011
Gyms55#739 of 1,792226.7$1M817
Gyms, studios and classes53#919 of 2,0884012.2$577K8710
Home repair trades52#949 of 2,0574513.7$2.1M8659
Tire shops51#767 of 1,530195.8$1.8M716
Gas stations51#1,135 of 2,3586319.2$1.7M7362
Barbershops50#698 of 1,356164.9$1.8M97Under 3
Funeral homes49#729 of 1,47292.7$487K726
Car washes and detailing49#761 of 1,451206.1$1.7M675
HVAC and plumbing49#905 of 1,707257.6$3.7M7933
Fast food and sandwich shops48#1,236 of 2,2225015.2$2.5M8167
Nail salons39#973 of 1,328257.6$1.2M707
LaundromatsNot scoredNot scored41.2$15.2M122Under 3
Dry cleanersNot scoredNot scored20.6$30.5MToo fewUnder 3
Pest controlNot scoredNot scored20.6$24MToo few9
Property managementNot scoredNot scored20.6Index onlyToo few5
Home inspectorsNot scoredNot scored10.3Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.3$33.9MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored10.3$36.3MToo fewUnder 3

Household spending in Elmore County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Elmore County, AL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$33.9M$1,030108
Gasoline and other fuels$109.4M$3,328128
Food away from home$123.1M$3,74692
Groceries$198M$6,02695
Personal care products and services$29.3M$89189
Child care and other personal services$14.2M$43475
Memberships, classes and admissions$23.1M$70271
Medical and dental services$36.3M$1,10586
Pets$29.3M$89198
Clothing, shoes and related services$60.9M$1,85490
Vehicle insurance$93.4M$2,844145
Home repairs, maintenance and insurance$93.5M$2,84694
Lawn care, cleaning and other household services$48M$1,460103
Rent and homeowner costs$493.4M$15,01890

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Elmore County

Population, 2025 estimate
91,577+4.2% since 2020
Households
32,856
Median age
40.2
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
619 sq. mi.
People per square mile
145
Median household income
$78,243+28.5% vs. 2015–2019, before inflation
Average household income
$97,745
Median home value
$223,900
Jobs located here
20,312
Daytime population
74,014Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Elmore County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Elmore County is part of the Montgomery, AL metro area.

Questions

How fast is Elmore County, AL growing?

Population estimates put Elmore County at 91,577 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 32,856 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.

How much do households in Elmore County, AL spend?

Households in Elmore County spend about $493.4M a year on rent and homeowner costs, $198M on groceries and $123.1M on food away from home. Relative to the U.S., household spending in Elmore County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).

Which business types have the highest market scores in Elmore County, AL?

Of the business types scored in Elmore County, insurance agencies (89), coffee shops and cafes (78) and optometrists and eye clinics (77) have the highest Groundwork market scores. For insurance agencies, that ranks #69 of 2,272 scored counties.

How does Elmore County, AL compare with the U.S.?

Median household income in Elmore County is $78,243, 3% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (76% above the U.S. rate) and lowest for spas and skin care studios (65% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Elmore County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Elmore County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Elmore County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Elmore County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.