Groundwork

Beauty and personal care · Metro area · Alabama

Barbershops in the Montgomery, AL metro area

How the Montgomery, AL metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #303 of 387 scored metro areas
#6 of 12 scored metro areas based in Alabama

Listings
103
9 chain locations (9%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$126.2M
On personal care products and services · $833 a household
Spending per listing
$1.2M
35% below the U.S.
Listings per 10k households
6.8
28% above the U.S.
Population, 2025
388,747
+0.9% since 2020

See the barbershops around any address in the Montgomery metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Montgomery metro area scores 37 (lower middle) on the Groundwork market score for barbershops, ranking #303 of 387 scored metro areas and #6 of 12 scored metro areas based in Alabama. That puts it in the bottom quarter of metro areas.

Households in the Montgomery metro area spend about $126.2M a year on personal care products and services, or $833 per household, 17% below the U.S. average. That is about $1.2M of household spending for each shop on map listings, 35% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

The Montgomery metro area has 103 barbershops on map listings as of September 2026. 9 of them (9%) are chain locations, against 12% across the U.S. That is 6.8 per 10,000 households, 28% above the U.S. rate of 5.3.

In 2023, official counts showed 4 businesses with payroll in the Montgomery metro area classed as barber shops. That is one for every 37,860 households, against one for every 16,589 across the U.S. Population estimates put the population change in the Montgomery metro area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%).

How the Montgomery metro area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Montgomery, AL metro area compared with Alabama and the U.S.
MeasureMontgomery metro areaAlabamaU.S.
Listings per 10k households6.86.15.3
Spending per listing$1.2M$1.4M$1.9M
Households per official establishment37,86036,31416,589
Official establishment growth, 2019–2023n/a+12.2%+28.5%
Population growth, 2020–2025+0.9%+3.2%+3.1%
Spending per household on personal care products and services$833$839$1,005
Median household income$64,010$63,999$80,734
Groundwork market score3739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
21
Annual payroll, 2023
$353K
One-person businesses, 2023
303Businesses with no payroll
Map listings, September 2026
1039 chain locations
Listings at the U.S. rate for this spending
67The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Montgomery metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Montgomery metro area

Population, 2025 estimate
388,747+0.9% since 2020
Households
151,438
Median age
38.8
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
2,714 sq. mi.
People per square mile
142
Median household income
$64,010+21.6% vs. 2015–2019, before inflation
Average household income
$88,716
Median home value
$191,900
Jobs located here
168,224
Daytime population
403,321Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Montgomery metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Alabama

Every Alabama market ranked →

The highest-scoring metro areas in Alabama for barbershops, numbered among those based in Alabama, with the Montgomery metro area marked.

Top metro areas in Alabama

Metro areas in Alabama ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Auburn-Opelika, AL61253.3$2.6M+7.1%#103 of 387
2Daphne-Fairhope-Foley, AL61565.7$1.6M+14.8%#107 of 387
3Huntsville, AL561487.2$1.3M+12.5%#145 of 387
4Tuscaloosa, AL41595.6$1.5M+2.9%#276 of 387
5Birmingham, AL412926.3$1.4M+1.4%#279 of 387
6Montgomery, AL371036.8$1.2M+0.9%#303 of 387
7Florence-Muscle Shoals, AL35314.9$1.7M+3.5%#310 of 387
8Dothan, AL30477.7$1M+3.4%#335 of 387
9Decatur, AL29375.9$1.4M+2.5%#337 of 387
10Mobile, AL291338.2$981K−0.7%#339 of 387

Other business types in the Montgomery metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Montgomery, AL metro area?

Map listings as of September 2026 show 103 barbershops in the Montgomery metro area. 9 of them (9%) are chain locations. The listings count barbershops. Official counts show 4 businesses with payroll classed as barber shops in 2023. Another 303 one-person businesses have no payroll, by official counts.

How much do households in the Montgomery, AL metro area spend on personal care products and services?

About $126.2M a year, or $833 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 103 barbershops on map listings, it comes to $1.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 151,438 households in the Montgomery metro area and national spending patterns by income.

How does the Montgomery, AL metro area compare with the U.S. for barbershops?

The Montgomery metro area has 6.8 barbershops per 10,000 households, 28% above the U.S. rate of 5.3. Spending per shop is $1.2M, 35% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Montgomery metro area would have about 67, against 103 on map listings. There is one business with payroll in the industry for every 37,860 households, against one for every 16,589 across the U.S.

How fast is the Montgomery, AL metro area growing?

Population estimates put the Montgomery metro area at 388,747 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 151,438 households. The median household income in the Montgomery metro area is $64,010 a year, 21% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montgomery metro area scores 37 for barbershops (lower middle), #303 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Montgomery metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Montgomery metro area

Screening a site or an acquisition in the Montgomery metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Montgomery metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.