County profile · Alabama
Montgomery County, AL market data
Population, household spending and competition for 56 business types in Montgomery County, each scored against other counties.
- Population, 2025
- 225,891
- −1.1% since 2020
- Households
- 91,381
- Median household income
- $59,386
- +18.5% vs. 2015–2019, before inflation
- Median home value
- $171,900
- Jobs located here
- 132,478
- Highest market score
- 70
- Pet grooming and boarding, #221 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Montgomery County by name and distance, and the households and spending within reach. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 225,891 people live in Montgomery County, in 91,381 households. Population estimates put the population change in Montgomery County from 2020 to 2025 at −1.1%, against +3.1% for the U.S. The median household income in Montgomery County is $59,386 a year, 26% below the U.S. median of $80,734. That rose 18.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Montgomery County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Montgomery County are for pet grooming and boarding businesses (70), landscaping and lawn care companies (69) and pet businesses (66). Montgomery County ranks #221 of 1,461 scored counties for pet grooming and boarding businesses.
Montgomery County is part of the Montgomery metro area. For its number of households, Montgomery County has the most map listings, relative to the U.S., for tire shops (2.1 times the U.S. rate) and the fewest for pet grooming and boarding businesses (61% below the U.S. rate).
All 56 business types in Montgomery County
Highest Groundwork market score first. Each score compares Montgomery County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 70 | #221 of 1,461 | 13 | 1.4 | $5.6M | 219 | 9 |
| Landscaping and lawn care | 69 | #262 of 1,493 | 31 | 3.4 | $3.9M | 135 | 38 |
| Pet businesses | 66 | #416 of 2,200 | 58 | 6.3 | $1.2M | 142 | 35 |
| Pet stores | 62 | #280 of 974 | 10 | 1.1 | $7.2M | 160 | 6 |
| Coffee shops and cafes | 58 | #674 of 2,063 | 55 | 6.0 | $5.6M | 151 | 33 |
| Lawn, cleaning and pest control | 57 | #595 of 1,771 | 64 | 7.0 | $1.9M | 114 | 110 |
| HVAC and plumbing | 56 | #636 of 1,707 | 47 | 5.1 | $5M | 106 | 53 |
| Roofing and gutters | 55 | #472 of 1,177 | 26 | 2.8 | $9.1M | 108 | 11 |
| Bakeries and dessert shops | 54 | #766 of 1,889 | 54 | 5.9 | $5.7M | 137 | 38 |
| Home repair trades | 54 | #836 of 2,057 | 93 | 10.2 | $2.5M | 105 | 108 |
| Electricians | 52 | #531 of 1,160 | 20 | 2.2 | $11.8M | 99 | 44 |
| Chiropractors | 52 | #672 of 1,490 | 34 | 3.7 | $2.7M | 113 | 15 |
| Veterinarians | 51 | #712 of 1,485 | 31 | 3.4 | $2.3M | 86 | 20 |
| Funeral homes | 49 | #717 of 1,472 | 19 | 2.1 | $630K | 93 | 11 |
| Convenience stores | 49 | #1,156 of 2,261 | 86 | 9.4 | $6M | 76 | 17 |
| Optometrists and eye care | 46 | #764 of 1,302 | 29 | 3.2 | $3.2M | 101 | 13 |
| Pest control | 45 | #409 of 699 | 13 | 1.4 | $9.4M | 92 | 12 |
| Laundromats | 45 | #448 of 785 | 15 | 1.6 | $10.4M | 83 | 3 |
| Grocery and convenience stores | 45 | #1,386 of 2,402 | 184 | 20.1 | $2.8M | 82 | 53 |
| Spas and skin care | 42 | #1,187 of 1,769 | 78 | 8.5 | $942K | 108 | 12 |
| Insurance agencies | 42 | #1,403 of 2,272 | 165 | 18.1 | $1.3M | 101 | 82 |
| Pizza | 41 | #1,390 of 2,090 | 48 | 5.3 | $6.4M | 126 | 254 |
| House cleaning | 40 | #593 of 847 | 20 | 2.2 | $6.1M | 96 | 60 |
| Grocery stores | 39 | #1,393 of 2,070 | 70 | 7.7 | $7.3M | 79 | 36 |
| Yoga, Pilates and fitness studios | 36 | #608 of 777 | 15 | 1.6 | $3.7M | 91 | 26 |
| Property management | 35 | #700 of 910 | 27 | 3.0 | Index only | 85 | 38 |
| Sit-down restaurants | 34 | #1,901 of 2,405 | 576 | 63.0 | $533K | 80 | 125 |
| Martial arts and dance studios | 32 | #1,098 of 1,334 | 37 | 4.0 | $1.5M | 74 | 18 |
| Car washes and detailing | 32 | #1,167 of 1,451 | 41 | 4.5 | $1.8M | 73 | 13 |
| Mortgage brokers and lenders | 31 | #768 of 887 | 51 | 5.6 | Index only | 64 | 10 |
| Physical therapy | 31 | #1,183 of 1,422 | 47 | 5.1 | $2M | 82 | 35 |
| Auto repair shops | 31 | #1,982 of 2,378 | 210 | 23.0 | $357K | 80 | 82 |
| Auto repair and car care | 31 | #1,998 of 2,401 | 353 | 38.6 | $213K | 79 | 118 |
| Urgent care and walk-in clinics | 30 | #280 of 325 | 9 | 1.0 | $10.2M | 42 | 4 |
| Collision repair and body shops | 30 | #1,106 of 1,327 | 36 | 3.9 | $2.1M | 68 | 21 |
| Barbershops | 30 | #1,109 of 1,356 | 76 | 8.3 | $967K | 51 | 4 |
| Real estate agents and brokers | 28 | #2,082 of 2,176 | 320 | 35.0 | Index only | 73 | 70 |
| Oil change and quick lube | 27 | #421 of 479 | 11 | 1.2 | $6.8M | 50 | 6 |
| Gyms | 26 | #1,576 of 1,792 | 72 | 7.9 | $767K | 59 | 26 |
| Dentists and orthodontists | 26 | #1,731 of 1,886 | 98 | 10.7 | $941K | 96 | 77 |
| Hair salons | 26 | #2,116 of 2,339 | 228 | 25.0 | $322K | 75 | 47 |
| Restaurants and cafes | 26 | #2,149 of 2,405 | 955 | 104.5 | $321K | 87 | 421 |
| Real estate | 25 | #2,180 of 2,229 | 402 | 44.0 | Index only | 73 | 141 |
| Gyms, studios and classes | 24 | #1,922 of 2,088 | 124 | 13.6 | $446K | 67 | 44 |
| Gas stations | 24 | #2,132 of 2,358 | 165 | 18.1 | $1.5M | 62 | 160 |
| Nail salons | 23 | #1,213 of 1,328 | 73 | 8.0 | $1M | 60 | 19 |
| Tire shops | 23 | #1,362 of 1,530 | 74 | 8.1 | $1M | 41 | 15 |
| Child care and preschools | 22 | #1,450 of 1,611 | 59 | 6.5 | $596K | 59 | 79 |
| Doctors, dentists and clinics | 22 | #2,260 of 2,394 | 672 | 73.5 | $137K | 90 | 313 |
| Salons, barbers and spas | 22 | #2,277 of 2,385 | 462 | 50.6 | $159K | 75 | 83 |
| Primary care and pediatrics | 20 | #1,543 of 1,656 | 81 | 8.9 | $1.1M | 64 | 169 |
| Clothing and shoe stores | 17 | #1,996 of 2,087 | 205 | 22.4 | $762K | 60 | 111 |
| Clothing, shoes and laundry | 16 | #2,148 of 2,210 | 267 | 29.2 | $585K | 66 | 132 |
| Fast food and sandwich shops | 14 | #2,152 of 2,222 | 187 | 20.5 | $1.6M | 54 | 254 |
| Dry cleaners | 10 | #501 of 507 | 18 | 2.0 | $8.7M | 55 | 18 |
| Home inspectors | Not scored | Not scored | 4 | 0.4 | Index only | 121 | 3 |
Household spending in Montgomery County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $75.1M | $822 | 86 |
| Gasoline and other fuels | $244.9M | $2,680 | 103 |
| Food away from home | $307M | $3,359 | 83 |
| Groceries | $513.4M | $5,619 | 89 |
| Personal care products and services | $73.5M | $804 | 80 |
| Child care and other personal services | $35.1M | $385 | 66 |
| Memberships, classes and admissions | $55.3M | $605 | 61 |
| Medical and dental services | $92.2M | $1,009 | 78 |
| Pets | $72.4M | $792 | 87 |
| Clothing, shoes and related services | $156.1M | $1,708 | 83 |
| Vehicle insurance | $209M | $2,287 | 117 |
| Home repairs, maintenance and insurance | $236.9M | $2,592 | 86 |
| Lawn care, cleaning and other household services | $122.4M | $1,340 | 95 |
| Rent and homeowner costs | $1.3B | $13,921 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montgomery County
- Population, 2025 estimate
- 225,891−1.1% since 2020
- Households
- 91,381
- Median age
- 37.8
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 785 sq. mi.
- People per square mile
- 289
- Median household income
- $59,386+18.5% vs. 2015–2019, before inflation
- Average household income
- $83,436
- Median home value
- $171,900
- Jobs located here
- 132,478
- Daytime population
- 270,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Elmore County, AL89,526 people
- Autauga County, AL59,947 people
- Lowndes County, AL9,833 people
- Macon County, AL18,691 people
- Bullock County, AL10,058 people
- Crenshaw County, AL13,122 people
- Tallapoosa County, AL40,938 people
- Pike County, AL32,987 people
Questions
How fast is Montgomery County, AL growing?
Population estimates put Montgomery County at 225,891 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 91,381 households. Against the 2015–2019 survey, median household income rose 18.5%, before inflation.
How much do households in Montgomery County, AL spend?
Households in Montgomery County spend about $1.3B a year on rent and homeowner costs, $513.4M on groceries and $307M on food away from home. Relative to the U.S., household spending in Montgomery County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Montgomery County, AL?
Of the business types scored in Montgomery County, pet grooming and boarding businesses (70), landscaping and lawn care companies (69) and pet businesses (66) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #221 of 1,461 scored counties.
How does Montgomery County, AL compare with the U.S.?
Median household income in Montgomery County is $59,386, 26% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.1 times the U.S. rate) and lowest for pet grooming and boarding businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Montgomery County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.