County profile · Wisconsin
Outagamie County, WI market data
Population, household spending and competition for 56 business types in Outagamie County, each scored against other counties.
- Population, 2025
- 195,894
- +2.6% since 2020
- Households
- 78,382
- Median household income
- $85,069
- +29.7% vs. 2015–2019, before inflation
- Median home value
- $267,300
- Jobs located here
- 112,656
- Highest market score
- 84
- Tire shops, #50 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Outagamie County by name and distance, and the households and spending within reach. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 195,894 people live in Outagamie County, in 78,382 households. Between 2020 and 2025, the population of Outagamie County grew 2.6%, slower than the U.S. (+3.1%). The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Outagamie County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (77).
The highest Groundwork market scores in Outagamie County are for tire shops (84), grocery stores (80) and grocery and convenience stores (79). Outagamie County ranks #50 of 1,530 scored counties for tire shops.
Outagamie County is part of the Appleton metro area. For its number of households, Outagamie County has the most map listings, relative to the U.S., for roofing and gutter companies (92% above the U.S. rate) and the fewest for property management companies (37% below the U.S. rate).
All 56 business types in Outagamie County
Highest Groundwork market score first. Each score compares Outagamie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 84 | #50 of 1,530 | 19 | 2.4 | $4.6M | 185 | 7 |
| Grocery stores | 80 | #189 of 2,070 | 36 | 4.6 | $13.7M | 148 | 23 |
| Grocery and convenience stores | 79 | #210 of 2,402 | 140 | 17.9 | $3.5M | 104 | 23 |
| Laundromats | 78 | #82 of 785 | 8 | 1.0 | $20.3M | 163 | 3 |
| Physical therapy | 72 | #190 of 1,422 | 37 | 4.7 | $3.2M | 131 | 25 |
| Pizza | 72 | #250 of 2,090 | 51 | 6.5 | $6.4M | 126 | 140 |
| Convenience stores | 72 | #376 of 2,261 | 64 | 8.2 | $7.7M | 98 | Under 3 |
| Veterinarians | 71 | #265 of 1,485 | 26 | 3.3 | $2.7M | 100 | 17 |
| Child care and preschools | 69 | #287 of 1,611 | 30 | 3.8 | $1.2M | 116 | 35 |
| Dry cleaners | 66 | #89 of 507 | 7 | 0.9 | $23.3M | 148 | Under 3 |
| Pet stores | 63 | #276 of 974 | 17 | 2.2 | $4.2M | 92 | 5 |
| Primary care and pediatrics | 63 | #424 of 1,656 | 45 | 5.7 | $2.6M | 146 | 139 |
| Gas stations | 62 | #659 of 2,358 | 82 | 10.5 | $2.7M | 112 | 84 |
| Fast food and sandwich shops | 62 | #663 of 2,222 | 110 | 14.0 | $3M | 97 | 140 |
| House cleaning | 61 | #221 of 847 | 14 | 1.8 | $7.3M | 114 | 35 |
| Property management | 61 | #275 of 910 | 15 | 1.9 | Index only | 138 | 26 |
| Bakeries and dessert shops | 61 | #505 of 1,889 | 63 | 8.0 | $5.2M | 125 | 53 |
| Pet businesses | 60 | #667 of 2,200 | 92 | 11.7 | $769K | 88 | 44 |
| Car washes and detailing | 59 | #493 of 1,451 | 36 | 4.6 | $2.4M | 97 | 14 |
| Pest control | 58 | #254 of 699 | 12 | 1.5 | $8.5M | 83 | 3 |
| Dentists and orthodontists | 58 | #662 of 1,886 | 95 | 12.1 | $1.2M | 125 | 67 |
| Optometrists and eye care | 57 | #495 of 1,302 | 40 | 5.1 | $2.9M | 93 | 16 |
| Gyms | 57 | #643 of 1,792 | 55 | 7.0 | $1.4M | 108 | 36 |
| Coffee shops and cafes | 57 | #742 of 2,063 | 87 | 11.1 | $3.7M | 101 | 43 |
| Barbershops | 55 | #571 of 1,356 | 39 | 5.0 | $2.1M | 112 | 7 |
| Sit-down restaurants | 54 | #993 of 2,405 | 433 | 55.2 | $751K | 113 | 168 |
| Auto repair and car care | 54 | #1,037 of 2,401 | 318 | 40.6 | $276K | 103 | 140 |
| Funeral homes | 53 | #625 of 1,472 | 17 | 2.2 | $619K | 91 | 13 |
| Pet grooming and boarding | 52 | #681 of 1,461 | 34 | 4.3 | $2.1M | 82 | 22 |
| Auto repair shops | 52 | #1,109 of 2,378 | 194 | 24.8 | $453K | 102 | 108 |
| Nail salons | 51 | #670 of 1,328 | 48 | 6.1 | $1.7M | 103 | 22 |
| Restaurants and cafes | 50 | #1,198 of 2,405 | 906 | 115.6 | $359K | 97 | 354 |
| Collision repair and body shops | 47 | #731 of 1,327 | 34 | 4.3 | $2.6M | 84 | 29 |
| Electricians | 46 | #676 of 1,160 | 24 | 3.1 | $9.4M | 78 | 71 |
| Gyms, studios and classes | 46 | #1,256 of 2,088 | 129 | 16.5 | $598K | 90 | 67 |
| Doctors, dentists and clinics | 45 | #1,433 of 2,394 | 733 | 93.5 | $159K | 105 | 297 |
| Oil change and quick lube | 44 | #310 of 479 | 9 | 1.1 | $9.8M | 71 | 9 |
| Chiropractors | 44 | #911 of 1,490 | 65 | 8.3 | $1.8M | 75 | 45 |
| Spas and skin care | 43 | #1,156 of 1,769 | 113 | 14.4 | $730K | 83 | 21 |
| Yoga, Pilates and fitness studios | 42 | #526 of 777 | 22 | 2.8 | $3.5M | 86 | 36 |
| Martial arts and dance studios | 40 | #946 of 1,334 | 52 | 6.6 | $1.5M | 74 | 31 |
| Clothing, shoes and laundry | 40 | #1,526 of 2,210 | 232 | 29.6 | $702K | 80 | 86 |
| HVAC and plumbing | 38 | #1,288 of 1,707 | 73 | 9.3 | $3.1M | 65 | 89 |
| Clothing and shoe stores | 38 | #1,484 of 2,087 | 185 | 23.6 | $880K | 69 | 83 |
| Hair salons | 38 | #1,741 of 2,339 | 231 | 29.5 | $357K | 83 | 82 |
| Lawn, cleaning and pest control | 37 | #1,367 of 1,771 | 97 | 12.4 | $1M | 62 | 112 |
| Real estate agents and brokers | 37 | #1,761 of 2,176 | 244 | 31.1 | Index only | 87 | 80 |
| Salons, barbers and spas | 37 | #1,866 of 2,385 | 439 | 56.0 | $188K | 88 | 136 |
| Landscaping and lawn care | 35 | #1,165 of 1,493 | 71 | 9.1 | $1.4M | 49 | 74 |
| Real estate | 35 | #1,883 of 2,229 | 317 | 40.4 | Index only | 84 | 146 |
| Home repair trades | 34 | #1,742 of 2,057 | 151 | 19.3 | $1.5M | 61 | 182 |
| Roofing and gutters | 33 | #951 of 1,177 | 54 | 6.9 | $4.2M | 49 | 22 |
| Mortgage brokers and lenders | 29 | #796 of 887 | 54 | 6.9 | Index only | 55 | 17 |
| Insurance agencies | 25 | #1,955 of 2,272 | 145 | 18.5 | $918K | 73 | 107 |
| Home inspectors | Not scored | Not scored | 4 | 0.5 | Index only | 110 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $58.4M | Too few | 5 |
Household spending in Outagamie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $87.8M | $1,120 | 117 |
| Gasoline and other fuels | $219.8M | $2,804 | 108 |
| Food away from home | $325.3M | $4,150 | 102 |
| Groceries | $493.5M | $6,296 | 100 |
| Personal care products and services | $82.5M | $1,053 | 105 |
| Child care and other personal services | $35M | $446 | 77 |
| Memberships, classes and admissions | $77.2M | $985 | 100 |
| Medical and dental services | $116.8M | $1,491 | 116 |
| Pets | $70.8M | $903 | 99 |
| Clothing, shoes and related services | $162.8M | $2,077 | 101 |
| Vehicle insurance | $133.1M | $1,699 | 87 |
| Home repairs, maintenance and insurance | $225.3M | $2,874 | 95 |
| Lawn care, cleaning and other household services | $101.8M | $1,298 | 92 |
| Rent and homeowner costs | $1.2B | $14,705 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Winnebago County, WI171,769 people
- Brown County, WI270,892 people
- Waupaca County, WI51,569 people
- Shawano County, WI41,039 people
- Manitowoc County, WI81,406 people
- Fond du Lac County, WI104,137 people
- Oconto County, WI39,589 people
Questions
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. Against the 2015–2019 survey, median household income rose 29.7%, before inflation.
How much do households in Outagamie County, WI spend?
Households in Outagamie County spend about $1.2B a year on rent and homeowner costs, $493.5M on groceries and $325.3M on food away from home. Relative to the U.S., household spending in Outagamie County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (77).
Which business types have the highest market scores in Outagamie County, WI?
Of the business types scored in Outagamie County, tire shops (84), grocery stores (80) and grocery and convenience stores (79) have the highest Groundwork market scores. For tire shops, that ranks #50 of 1,530 scored counties.
How does Outagamie County, WI compare with the U.S.?
Median household income in Outagamie County is $85,069, 5% above the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $267,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (92% above the U.S. rate) and lowest for property management companies (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Outagamie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.