Auto · County · Wisconsin
Insurance agencies in Outagamie County, WI
Competitor counts, household spending and official business counts for insurance agencies in Outagamie County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,955 of 2,272 scored counties
#58 of 65 scored counties in Wisconsin
- Listings
- 145
- 37 chain locations (26%)
- Official establishments
- 107
- +5.9% since 2019
- Household spending a year
- $133.1M
- On vehicle insurance · $1,699 a household
- Spending per listing
- $918K
- 27% below the U.S.
- Listings per 10k households
- 18.5
- 19% above the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the insurance agencies around any address in Outagamie County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Outagamie County has a Groundwork market score of 25 (lower middle): #1,955 of 2,272 scored counties and #58 of 65 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 145 insurance agencies in Outagamie County. Chain locations make up 26% of them, against 21% across the U.S. That comes to 18.5 for every 10,000 households, 19% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Outagamie County comes to about $133.1M a year: $1,699 per household, 13% below the U.S. average. Spread across 145 insurance agencies, that is $918K per agency, 27% below the U.S. figure of $1.3M.
Official counts show 107 businesses with payroll classed as insurance agencies and brokerages in Outagamie County in 2023, up 5.9% from 2019. That is one for every 733 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $210K has gone to businesses classed as insurance agencies and brokerages in Outagamie County. Population estimates put the population change in Outagamie County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 13.7 | 15.6 |
| Spending per listing | $918K | $1.2M | $1.3M |
| Households per official establishment | 733 | 958 | 966 |
| Official establishment growth, 2019–2023 | +5.9% | −3.5% | −1.0% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,699 | $1,617 | $1,957 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 25 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 101 → 107+5.9% over the period
- Employees, 2023
- 540
- Annual payroll, 2023
- $40.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14537 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $210K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for insurance agencies, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 65 | 11 | 10.4 | $1.8M | +2.8% | #626 of 2,272 |
| 2Clark County, WI | 64 | 10 | 7.8 | $2.3M | +1.2% | #644 of 2,272 |
| 3Adams County, WI | 63 | 9 | 9.5 | $1.9M | +5.2% | #693 of 2,272 |
| 4Oconto County, WI | 62 | 21 | 12.5 | $1.6M | +2.9% | #732 of 2,272 |
| 5Vilas County, WI | 59 | 5 | 4.5 | $3.7M | +2.9% | #791 of 2,272 |
| 6Polk County, WI | 59 | 19 | 9.7 | $2M | +1.7% | #799 of 2,272 |
| 7Kenosha County, WI | 57 | 56 | 8.1 | $2M | −0.4% | #865 of 2,272 |
| 8Trempealeau County, WI | 56 | 11 | 8.8 | $2.1M | +1.1% | #895 of 2,272 |
| 9Dodge County, WI | 54 | 31 | 8.6 | $2M | −0.3% | #975 of 2,272 |
| 10Pierce County, WI | 51 | 20 | 12.6 | $1.6M | +3.1% | #1,075 of 2,272 |
| 58Outagamie County, WI | 25 | 145 | 18.5 | $918K | +2.6% | #1,955 of 2,272 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Outagamie County, WI?
There are 145 insurance agencies on map listings in Outagamie County as of September 2026. 37 of them (26%) are chain locations. The listings count insurance agencies. Official counts show 107 businesses with payroll classed as insurance agencies and brokerages in 2023, up 5.9% from 2019.
How much do households in Outagamie County, WI spend on vehicle insurance?
About $133.1M a year, or $1,699 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 145 insurance agencies on map listings, it comes to $918K per agency. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for insurance agencies?
Outagamie County has 18.5 insurance agencies per 10,000 households, 19% above the U.S. rate of 15.6. Spending per agency is $918K, 27% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Outagamie County would have about 106, against 145 on map listings. There is one business with payroll in the industry for every 733 households, against one for every 966 across the U.S. The official count rose 5.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 25 for insurance agencies (lower middle), #1,955 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.