Fitness and classes · County · Wisconsin
Gyms in Outagamie County, WI
Competitor counts, household spending and official business counts for gyms in Outagamie County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #643 of 1,792 scored counties
#20 of 55 scored counties in Wisconsin
- Listings
- 55
- 19 chain locations (35%)
- Official establishments
- 36
- All fitness and recreational sports centers · +24.1% since 2019
- Household spending a year
- $77.2M
- On memberships, classes and admissions · $985 a household
- Spending per listing
- $1.4M
- 8% above the U.S.
- Listings per 10k households
- 7.0
- 8% below the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the gyms around any address in Outagamie County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 55 gyms in Outagamie County. 19 of them (35%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.0, 8% below the U.S. rate of 7.6.
Households in Outagamie County spend about $77.2M a year on memberships, classes and admissions, or $985 per household, in line with the U.S. average. Spread across 55 gyms, that is $1.4M per gym, 8% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 36 businesses with payroll in Outagamie County classed as fitness and recreational sports centers, up 24.1% from 2019. That is one for every 2,177 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 5 SBA-backed loans worth $2.6M have gone to businesses classed as fitness and recreational sports centers in Outagamie County.
Population estimates put the population change in Outagamie County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in Outagamie County is 57 (upper middle), #643 of 1,792 scored counties and #20 of 55 scored counties in Wisconsin.
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.4 | 7.6 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,177 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | +24.1% | +9.1% | +5.8% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $985 | $921 | $983 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 57 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 36All fitness and recreational sports centers · +24.1% over the period
- Employees, 2023
- 1,089
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5519 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.6M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 20Outagamie County, WI | 57 | 55 | 7.0 | $1.4M | +2.6% | #643 of 1,792 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Outagamie County, WI?
There are 55 gyms on map listings in Outagamie County as of September 2026. 19 of them (35%) are chain locations. The listings count gyms and fitness centers. Official counts show 36 businesses with payroll classed as fitness and recreational sports centers in 2023, up 24.1% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Outagamie County, WI spend on memberships, classes and admissions?
About $77.2M a year, or $985 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 55 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for gyms?
Outagamie County has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $1.4M, 8% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Outagamie County would have about 59, against 55 on map listings. There is one business with payroll in the industry for every 2,177 households, against one for every 3,109 across the U.S. The official count rose 24.1% from 2019 to 2023, against +5.8% for the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 57 for gyms (upper middle), #643 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.